1 00:00:00,360 --> 00:00:04,890 Hello and welcome back to another class of our course about the complete introduction to marketing with 2 00:00:04,890 --> 00:00:05,400 Instagram. 3 00:00:05,430 --> 00:00:12,390 So in this class, we are going to talk about linking your Instagram account with a Facebook business 4 00:00:12,390 --> 00:00:16,840 account and basically talk about why is it that important? 5 00:00:17,430 --> 00:00:19,530 So you'll see it's pretty important. 6 00:00:19,560 --> 00:00:27,450 There are various reasons that will allow you to be well, that will push you to link those two accounts 7 00:00:27,690 --> 00:00:28,200 together. 8 00:00:29,490 --> 00:00:33,870 Once again, this is not a Facebook course, so we're not going to talk too much about Facebook. 9 00:00:33,870 --> 00:00:39,360 But since right now Facebook and Instagram comes together, it's important to understand why Facebook, 10 00:00:39,630 --> 00:00:43,050 what linking your Instagram account with Facebook is pretty important. 11 00:00:43,920 --> 00:00:50,370 So we're going to take a look at my Instagram account for business and you'll see it's pretty cool. 12 00:00:50,370 --> 00:00:56,280 And basically, when you link those two platforms together, there are plenty of advantages that come 13 00:00:56,280 --> 00:00:56,730 with it. 14 00:00:57,300 --> 00:00:58,440 So pretty simple. 15 00:00:59,340 --> 00:00:59,750 All right. 16 00:01:00,120 --> 00:01:05,700 So basically, the first thing that we need to understand is when you are linking up your Facebook and 17 00:01:05,700 --> 00:01:08,730 your Instagram account together, what will happen? 18 00:01:08,910 --> 00:01:14,710 What will happen is that it will be a really good thing for posts and story promotion. 19 00:01:15,570 --> 00:01:22,020 So what I mean by that is that in some regions you'll need to have a Facebook page in order to advertise 20 00:01:22,020 --> 00:01:22,890 from Instagram. 21 00:01:23,670 --> 00:01:28,470 So once again, I don't know exactly all the regions where it's like that, but sometimes, well, in 22 00:01:28,470 --> 00:01:34,170 some regions of the world, you need to have a Facebook account to be able to basically have an Instagram 23 00:01:34,170 --> 00:01:36,000 account, if I'm not mistaken. 24 00:01:36,030 --> 00:01:37,800 So based on what Instagram says. 25 00:01:39,210 --> 00:01:42,150 So that's pretty much the first thing. 26 00:01:42,540 --> 00:01:47,070 So this is why it's very important to have a Facebook account or a Facebook page in order to have a 27 00:01:47,070 --> 00:01:48,870 business account on Instagram. 28 00:01:49,860 --> 00:01:53,400 So you think it's having access to shopping with insurance? 29 00:01:53,430 --> 00:01:57,060 Basically, this is something that we talked about in the past, that class. 30 00:01:57,750 --> 00:02:00,740 So basically we saw what I'm talking about shopping on Instagram. 31 00:02:00,750 --> 00:02:03,550 I'm talking about two more, two principal features. 32 00:02:03,870 --> 00:02:11,360 So first feature is basically what we saw in the pictures where we can shop. 33 00:02:11,730 --> 00:02:15,400 So basically you click on the picture and you have access to certain products. 34 00:02:15,490 --> 00:02:16,800 We saw this in the best class. 35 00:02:17,190 --> 00:02:21,980 And the second thing is basically having Instagram stores, basically people are able to enter to you 36 00:02:21,990 --> 00:02:27,300 Instagram page, click on shop and they will have your Instagram store when you have all your products 37 00:02:27,300 --> 00:02:33,420 right there, which is another pretty interesting thing that you guys can use in order to basically 38 00:02:33,420 --> 00:02:37,320 have a shot there on Instagram or sell your products directly. 39 00:02:37,620 --> 00:02:38,070 Answer. 40 00:02:38,790 --> 00:02:41,750 So basically what exactly this is. 41 00:02:42,150 --> 00:02:48,330 So in addition to meeting business requirements, you will need to have you linked Facebook page to 42 00:02:48,330 --> 00:02:49,070 set up shopping. 43 00:02:49,100 --> 00:02:56,570 And so based on what Instagram said, you need to have and if Facebook accounts, basically if Facebook 44 00:02:56,620 --> 00:03:03,750 business account to be able to post your products directly on Instagram, which is, well, not posting 45 00:03:03,750 --> 00:03:09,450 them on Instagram, but if you want to sell them on Instagram, you will need to have a Facebook page. 46 00:03:10,020 --> 00:03:13,330 This is why it's pretty important to link your two accounts together. 47 00:03:13,350 --> 00:03:17,430 Well, basically your business page and your Instagram business account. 48 00:03:19,110 --> 00:03:22,620 Third thing is running Facebook and Instagram ads from your page. 49 00:03:23,340 --> 00:03:25,410 So what exactly does this mean? 50 00:03:25,440 --> 00:03:29,670 It means that from your page you can create ads that will appear on Facebook and Instagram. 51 00:03:29,710 --> 00:03:37,710 So since those two platforms work pretty much together, so they come together right now, the same 52 00:03:37,710 --> 00:03:37,990 thing? 53 00:03:38,040 --> 00:03:42,090 Well, not the same thing, but basically there are separate platforms, but they are together. 54 00:03:42,930 --> 00:03:48,900 So basically what's happening is that when you create an ad on Facebook or Instagram, this ad will 55 00:03:48,900 --> 00:03:50,580 be promoted on two platforms. 56 00:03:50,580 --> 00:03:53,190 So basically you can decide what type of ad where you want to promote it. 57 00:03:53,190 --> 00:03:58,200 But usually it gets promoted on two platforms, which is pretty cool because you will have access to 58 00:03:58,200 --> 00:04:02,310 we more consumers are way more people who are interested by your ad. 59 00:04:04,410 --> 00:04:10,710 So this is why basically you need to be able to run as you will need to have a business page or a business 60 00:04:10,710 --> 00:04:12,630 account on Facebook. 61 00:04:13,050 --> 00:04:19,670 Also, the ad manager or the business manager on Facebook will allow you all the payments basically 62 00:04:19,740 --> 00:04:20,850 to pay for your ads. 63 00:04:21,280 --> 00:04:25,710 I'm not mistaken, can directly pay from there for your Instagram as well as your Facebook ads. 64 00:04:27,750 --> 00:04:30,000 Next thing, it will allow you to post efficiently. 65 00:04:30,750 --> 00:04:32,480 So what exactly does this mean? 66 00:04:32,490 --> 00:04:37,160 So when your page and professional account are linked, you can share posts on both platforms. 67 00:04:37,650 --> 00:04:43,200 So if you choose to advertise from your Facebook page, you can also reach more people with your ads 68 00:04:43,200 --> 00:04:46,120 because your ads can also run on Instagram. 69 00:04:46,620 --> 00:04:48,510 So this is exactly what I said. 70 00:04:49,500 --> 00:04:55,560 This means that you will have by posting an ad on one platform, it's going to appear on the other platform, 71 00:04:56,310 --> 00:05:01,200 which is pretty cool in my opinion, because once again, you will have access to way more people that 72 00:05:01,200 --> 00:05:03,860 will see your ads, that will be able to see your content. 73 00:05:04,200 --> 00:05:09,600 And this way you will be able to see who exactly is interested by your content and find out who exactly 74 00:05:09,600 --> 00:05:14,100 can be your perfect consumer and will be interested by your product. 75 00:05:15,060 --> 00:05:22,440 So this is why it's pretty interesting to have a Facebook page linked with your Instagram account. 76 00:05:23,280 --> 00:05:27,870 And next thing it will be to gain access to different cross app tools. 77 00:05:27,890 --> 00:05:30,390 So what I'm talking about CRUS app tools. 78 00:05:30,390 --> 00:05:33,380 I mean, another thing that we saw in the past. 79 00:05:34,140 --> 00:05:39,210 So basically by linking your Facebook and Instagram, you get access to tools such as appointment booking 80 00:05:39,210 --> 00:05:41,960 button, donation sticker and camera effects. 81 00:05:42,330 --> 00:05:47,790 So basically you will have access to some well, to some features that are pretty interesting. 82 00:05:48,210 --> 00:05:50,970 So the first one is a tool that we talked about in the past as well. 83 00:05:51,300 --> 00:05:56,460 Is the booking or the appointment tool that you will have directly access from your Instagram? 84 00:05:56,790 --> 00:06:03,300 So basically, if you are interested, if you have a service business and you want to set up appointments 85 00:06:03,300 --> 00:06:07,740 with your consumers or simply people want to talk to you, basically you want to set up appointments 86 00:06:07,740 --> 00:06:10,700 with them, you can do it directly from your Facebook page. 87 00:06:10,710 --> 00:06:16,580 People will pay and they will have access to appointments directly with you, which is pretty interesting 88 00:06:16,590 --> 00:06:23,430 and have also access to different other features simply by linking up a Facebook page with your account, 89 00:06:23,850 --> 00:06:24,990 which is pretty cool. 90 00:06:25,350 --> 00:06:28,070 So what we're going to do right now is pretty simple. 91 00:06:28,560 --> 00:06:33,960 We're going to check out what it looks like, what what a Facebook page looks like, and we're going 92 00:06:33,960 --> 00:06:36,740 to basically work with this page. 93 00:06:36,780 --> 00:06:39,680 So basically, this is the page that I created. 94 00:06:39,690 --> 00:06:44,550 Well, we back before and right now I use it as a demo page. 95 00:06:44,940 --> 00:06:50,910 So basically, this is the same account as the Instagram account that we have worked with. 96 00:06:51,390 --> 00:06:59,730 And it's pretty cool because basically all the everything that I have posted on this account is also 97 00:06:59,730 --> 00:07:00,890 on my Instagram account. 98 00:07:00,900 --> 00:07:04,520 So when if I want to check out the pictures, they're all right here. 99 00:07:05,280 --> 00:07:07,570 So basically there are plenty of things that are on this page. 100 00:07:07,590 --> 00:07:09,960 So once again, this is one product, is another product. 101 00:07:09,960 --> 00:07:12,090 So I can automatically buy it from here. 102 00:07:12,090 --> 00:07:18,030 I can automatically if I want to boost my boost my store, boost my promotions, I can boost them on 103 00:07:18,030 --> 00:07:23,190 Facebook and on Instagram as well, which is very interesting. 104 00:07:23,220 --> 00:07:26,940 So this is what a page what a professional page looks like. 105 00:07:27,300 --> 00:07:29,580 So to create a page, it's pretty simple. 106 00:07:29,580 --> 00:07:32,940 You simply go on Facebook and you create your page. 107 00:07:33,240 --> 00:07:36,140 If I'm not mistaken, I have plenty of those pages. 108 00:07:36,150 --> 00:07:38,910 So you can see I have plenty of other pages right here. 109 00:07:39,360 --> 00:07:47,160 So pretty simple to simply go on Facebook and you can create your own Facebook page, which is pretty 110 00:07:47,160 --> 00:07:47,770 simple to do. 111 00:07:48,210 --> 00:07:51,000 So right now, what we're going to talk about is pretty simple. 112 00:07:51,270 --> 00:07:54,160 So we're going to check out the Instagram account. 113 00:07:54,180 --> 00:07:55,650 So here it is right there. 114 00:07:55,650 --> 00:08:00,210 So you can see it's pretty much the same picture that we have the picture right here. 115 00:08:00,210 --> 00:08:03,600 If we click on it, it's also pretty much the same thing. 116 00:08:03,600 --> 00:08:06,030 As you can see, it automatically buy it from here. 117 00:08:06,040 --> 00:08:08,410 So it's possible to see it's also possible to buy. 118 00:08:10,380 --> 00:08:15,180 So if we check out the Instagram account, what I want to do right now is pretty simple. 119 00:08:16,110 --> 00:08:17,670 I simply want to show you. 120 00:08:17,770 --> 00:08:25,480 Where exactly you guys need to go to be able to have access to will basically link up your two accounts 121 00:08:25,480 --> 00:08:25,840 together. 122 00:08:25,870 --> 00:08:26,640 So pretty simple. 123 00:08:26,990 --> 00:08:31,990 I simply go on your Instagram and then you will go on your settings. 124 00:08:31,990 --> 00:08:33,580 So it's going to be down there. 125 00:08:34,120 --> 00:08:35,410 You will have accounts, sender. 126 00:08:35,410 --> 00:08:40,420 And what you can do is simply click on your account center so you can see I have my personal account 127 00:08:40,630 --> 00:08:42,790 and I have my business account as well. 128 00:08:42,800 --> 00:08:45,120 So basically this page is my world. 129 00:08:45,260 --> 00:08:46,300 This is my Instagram page. 130 00:08:46,690 --> 00:08:48,310 Basically, it's linked with my personal account. 131 00:08:48,310 --> 00:08:51,190 And what I can do is basically link my Twitter accounts together. 132 00:08:51,190 --> 00:08:56,080 So I'm able to link my Facebook account and my Facebook page together. 133 00:08:56,080 --> 00:09:00,790 And also when I'm when I have to basically create let's say, for example, I want to create a Facebook 134 00:09:00,790 --> 00:09:01,060 page. 135 00:09:01,810 --> 00:09:06,490 It will ask me if I want to link up my Instagram account with it and vice versa. 136 00:09:06,760 --> 00:09:13,630 If I create an Instagram business account and I want to have a shot, I will be required to have a shop 137 00:09:13,630 --> 00:09:19,180 directly on Facebook to basically be able to sell my products directly on Instagram because I will need 138 00:09:19,180 --> 00:09:21,020 to set up my prices at first. 139 00:09:21,050 --> 00:09:26,380 So here, for example, I have my prices for this product and it's pretty much the same product that 140 00:09:26,380 --> 00:09:29,410 is on Instagram with pretty much the same price. 141 00:09:29,410 --> 00:09:33,330 So the price has changed directly on Facebook and will appear on Instagram. 142 00:09:34,120 --> 00:09:39,250 So it's pretty much how it works for Facebook pages. 143 00:09:39,250 --> 00:09:40,930 And this is what, a Facebook page. 144 00:09:41,320 --> 00:09:44,170 This is what a Facebook professional page pretty much looks like. 145 00:09:44,170 --> 00:09:45,700 You have some things right here. 146 00:09:45,700 --> 00:09:46,570 You can run ads. 147 00:09:46,570 --> 00:09:48,400 It works pretty much the same way as Internet. 148 00:09:48,400 --> 00:09:53,440 But once again, I don't want to talk too much about the Facebook platform, since it's really an issue, 149 00:09:53,500 --> 00:09:55,630 of course, but it works pretty much the same way. 150 00:09:55,630 --> 00:09:59,920 You have your inbox right here where you can answer your your consumers. 151 00:09:59,920 --> 00:10:04,330 You have your shop that you will create from A to Z import products. 152 00:10:04,330 --> 00:10:09,400 And those products go directly to your Instagram once you start uploading them to Instagram. 153 00:10:09,400 --> 00:10:14,920 And this will allow you also to sell your products directly on Instagram, which is pretty cool. 154 00:10:15,910 --> 00:10:20,950 So I hope you guys right now have a little idea of how all this works. 155 00:10:20,960 --> 00:10:26,650 So as I said, in order to be able to have a business account where you sell your product, basically 156 00:10:26,650 --> 00:10:32,680 where you click on a product and you have access to that product, you have to have an Instagram page 157 00:10:32,770 --> 00:10:33,150 basically. 158 00:10:33,160 --> 00:10:37,660 And once you have that Instagram page, you will be able to sell your products. 159 00:10:37,660 --> 00:10:42,700 What you need to have a store on your Instagram page and then you will be able to sell all those products 160 00:10:42,700 --> 00:10:44,580 directly on your instrument. 161 00:10:45,340 --> 00:10:48,580 So that's a first class goes into our next class.