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And welcome back to another class, of course, with the complete introduction to marketing with Instagram.

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So in this class, we are going to talk about growing your Instagram account from zero to 1000 folks.

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So in the past few classes, we talk basically about what is Instagram, how it works.

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We talked about the Web version of Instagram, the mobile version of Instagram, and basically what

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exactly is this application and everything that is around this app.

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But from today, what I want to do is really start talking how to grow your Instagram account.

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So indeed, basically, if you guys want to have consumers, you don't have the choice to have a pretty

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good or strong Instagram account.

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So basically having, well, a good following base and not only good following base, but also a following

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base that contains people who are actually interested by your product.

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So this is what I suggest you have in following base that is basically active and interested by your

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product.

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This, in my opinion, could be pretty cool and I can be pretty good as well.

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All right.

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So basically how how exactly divided this I divided in the few parts.

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So what we're going to learn we're going to learn how to grow an account from zero to 1000.

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That should take us around 20 to 30 days.

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For some people, it's going to take less.

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For some people will rarely with do strategy is going to take more than 30 days.

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Usually it can be done in 30 days if all those steps are followed step by step.

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So I'm in the majority of times it takes a little bit less than 30 days.

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Then the second part will be growing your Instagram account from around 1000 to 5000.

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Once again, this should take another 30 to 45 days, I'd say.

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And finally, we would have 5000 to 10000.

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So basically, those are based on my numbers.

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I did it for a lot of Instagram accounts.

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But basically what we're going to do, I'm going to teach you those strategies and they will be able

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to implement them.

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Well, this is my personal strategy.

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So you will be able to implement it in your Instagram.

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Well, Instagram marketing strategy.

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So let's start.

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All right.

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So basically, the first part is pretty simple.

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You want to complete the creation of your account.

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So pretty important when you have created your account.

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The first step is having a profile picture.

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So what I'm talking about profile picture, you can just post a random profile picture.

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That doesn't mean nothing.

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It's really important to have a logo for your business account.

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So what I mean by logo for your business account, you need to have a logo for your brand.

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And basically you can use this logo as a profile picture if you want to have your account as a personal

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account.

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Once again, if you want to have followers, it's really, really, really important to have quality

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pictures.

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And I'm saying quality pictures.

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I don't see a Wrentham picture that you can find on the Internet or a random picture that you take somewhere.

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And you know, that's not the quality picture.

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You want something quality, you want good lightning, you want good will, basically a good place where

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you take your picture if it's not if it's not a logo.

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So you really want a good quality for your picture.

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So really and the way the logo is because.

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Well, the logo or the profile picture, I'm talking about a good picture there.

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It's because it represents your profile.

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So basically, if it's ugly or if it's not as good as it should be, what's going to happen is that

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people were some will simply not be interested to follow you in the first place.

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I'm second thing.

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So once you have your profile picture, set it up.

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So your logo, your profile picture, set it up.

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You want to have a good buy that will describe your business.

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So in this case, I'm talking about the business because I think that you guys want to sell your product

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and Instagram.

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So we're going to talk about business.

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But if it's for personal use, you can do the same thing for your personal use.

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So you want to have a good buyer that will describe your business.

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So you want to explain in a few characters what exactly your business is about.

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So let's say you guys are selling shuriken can say high quality shoes and I don't know, just describe

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the shoes that you guys are selling at in your website.

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It's also really, really important.

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You want people to click on your website when they're going on Instagram.

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So this way they will be redirected directly to your website if your product is sold on your website.

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Yeah.

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So it's really important to have a good buyer if well, basically all the details about your business,

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you want them to be there in a small amount of characters.

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So you don't want to try.

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You don't want to start writing a lot of stuff because once again, Instagram will limit you limited

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to the amount of characters that you guys can use while writing down your website.

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So you want something really small, clear and straight to the point.

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Also website pretty important if you guys have a website or anything else.

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Pretty important.

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All right.

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So.

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You guys have your profile picture and your bio next step will be starting out with the posts, so once

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you have just launched your account, you need to upload, I suggest, from three to five posts.

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And also a few stories basically could be to work from two to four stories and the way stories.

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It's basically just to add them to your story history that you have on Instagram.

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You want to add them there.

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So you have a profile that looks well, it's new, but it looks like, well, you're someone professional

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and you want to start out in the industry.

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So really important for the posts you want to post, really quality pictures.

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It's the first pictures of your Instagram account.

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You want the new people that it will get on your Instagram account to be interested and to want to support

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your business if you just post random pictures of random stuff.

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Trust me, it's not going to work.

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So you if you would say, for example, have a business about, I don't know, once again, choose,

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you want to have the best news that you can have on your store posted there.

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And also you want to wear them on someone, for example, you want to have good quality pictures and

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all this.

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So basically all this should count when you post your first posts, because I remember one thing, you

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still have zero followers.

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And since you have zero followers, people are not really interested to follow your account.

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They don't want to be the first person to follow your account.

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And this is why it's really important to basically have a few stories that you guys well, few stories

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and also few posts that will interest those people to basically follow you back.

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So this should take you around maybe one day to maybe not even one day, but you really need the quality

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pictures.

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So you need I suggest to have a lot of quality posts or quality pictures that you guys have taken prior

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to start out your Instagram account.

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This way, you will be able to post your pictures week after week after week where each and every day.

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All right, second step will be constant consistency.

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So right now that you guys have created everything, the second step will be consistency.

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So right now you want to be as as active as possible.

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So what I'm saying, as active as possible, what I suggest is really well, going on comments, writing

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down comments in the comments sections, commenting on other people's pictures, posting stories.

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So I suggest from two to three stories per day, once again related to your business.

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If you have a business around computers, you'll want to post a story about yourself.

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I don't know, going on a trip, it doesn't make sense.

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And, well, I don't know if you can make a sense out of it, but usually doesn't make sense.

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So what I suggest you guys really posting stories related to your business.

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So let's say you receive new computers.

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You can post a story of this new computer saying, hey, a new arrival of computers, so available,

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for example, once again.

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But if you start posting stories of yourself going on trips, I don't think it will work out.

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So really, stories that are related to your business as much as possible really important.

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And also one quality post today.

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So that's my personal rule.

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So you want to post each and every day.

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Once again, you just started out in the Instagram industry.

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You have a brand new account, the best way to keep your followers.

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So basically new followers that will come to your profile is be consistent.

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When they click on your first picture, they'll be like, OK, he posted six hours ago.

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Let me check his other picture.

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OK, he posted one day ago.

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He posted two days ago.

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OK, he's pretty active.

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Let me follow it.

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They will check out your stories and be like, OK, he's active.

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So they will be there will be a lot of chances that the people who check out your account will turn

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into followers and will stay and actually will be interested by your profile for the story.

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Pretty much the same thing when I post quality stories and basically we the stories in your story history.

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So you have a storied history in your Instagram account.

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It's pretty important for you guys to use your stories in the story history.

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So personally, this is what I suggest you guys to do.

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So step to really consistent consistency.

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And once again, you want to do this for the first twenty days at least.

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So you created your account and you start posting.

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So each and every day you post one quality post, you post two to three stories a day so you could be

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more room for more than twenty days.

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Twenty days, just a reference.

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Or you can use it as a reference.

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It could be for maybe thirty days.

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It depends on you.

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So until you have reached your one thousand, but usually in twenty days you should be pretty much done.

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All right.

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So basically step to consistency.

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Pretty important.

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Next thing is forcing your engagement.

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So right now that you have an account that is set it up and that you start to well, you you start to

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get consistent.

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So basically after, let's say, two or three days of being content.

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That after setting up your account, what you want to do is really forcing and gauging what exactly

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means forcing engagement, you want people to get on your account and check out your account.

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But not not everyone.

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You're not interested in every people because once again, having an account of one million followers

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but who are not interested in your account is for you.

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Once again, it's less it's less worthy than having 10000 people on your account that are actually really,

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really, really interested and engaged into your Instagram account.

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And that buys your product.

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So this is your goal really checking out for those people.

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So the first step of forcing engagement, you want to know the people that you want to engage with.

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So how exactly you can do this?

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So pretty simple.

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You will find out who is your direct competitor or big player in your industry.

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So let's say, for example, you're selling sports sport things here.

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For example, check out for NYK or Adidas or Puma or any other big ring or hung Under Armour, for example,

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Under Armour.

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So basically you decide the brand that you want to check out and basically they will have a huge following

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base that are interested by sports gear.

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And what you will do.

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Pretty simple.

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You will start following each person and liking one of their posts.

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So what's going to happen?

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So how exactly this can force engagement.

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So pretty simple.

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Each time that someone follows you on Instagram, you receive a notification.

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Each time that someone likes your picture on Instagram, you receive a notification.

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And basically this is proven in different searches that people have made on different accounts in different

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ways.

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Basically, when you follow someone, you have 20 percent chances of them following back.

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If you follow someone and you like someone's picture, if I'm not mistaken, the chances go up are 15

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percent.

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So which is pretty good.

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And honestly, for my well, for me myself, I build it up accounts until almost 5000 users, only by

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liking pictures.

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So basically simple posts.

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So once again, quality posts and simply by liking other people pictures each and every day, I was

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able to build up an account from zero to five thousand.

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So I did absolutely nothing else.

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Once again, this is for this was for a client and it was on a nine month period, once a year, and

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it was a little bit long.

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But once again, simply by liking.

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So if you follow and you like at the same time, usually it goes way faster.

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So your conversion rate should be somewhere between once again, right there.

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Twenty five to forty percent.

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But there is a small problem with this.

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When you follow too much, what's going to happen is that Instagram Instagram will block you from following.

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So this is a issue with Instagram.

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You can follow too much.

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So usually a lot of what I do.

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So when I start new accounts, I start following, following, following, following until I reach my

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daily limit.

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And it's important to refresh the page because if you don't refresh the page, you will follow full

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of awful flaunting that you are following people.

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But what's going to happen is that you will not follow people.

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So the following the number of people that you have followed will usually be limited to two hundred

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and fifty people per day, if I'm not mistaken.

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So it's really important to refresh your page each and every time, so.

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Well, let me just repeat so first that you find out through direct competition or big player in your

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industry, you go in there following this and you start following.

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Usually you'll be able to follow, as I said, 250, 250 people per day.

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Your conversion rate will be between 25 to 40 percent.

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At first, it's going to be a little bit less.

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And the more followers you have, the more the conversion rate will be bigger.

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So I first pretty normal that no one will.

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Well, not no one, but not a lot of people will follow you back.

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It's pretty normal.

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Once again, you have zero followers you don't have.

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Your account is brand new, so people will not necessarily be that interested.

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But once you have reached a certain amount of followers, people will be interested in following you.

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So this is why it's pretty important to stay really, really, really consistent in what exactly you

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are doing.

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So you start following people and I suggest to this each and every day.

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So basically like an hour each and every day when you will follow people until you reach your daily

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limit.

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Instagram will never block your account completely or simply by.

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What's going to happen is that you will maybe get the Ghostman for one day or things like that.

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Basically, it's not that much of a big deal.

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So you want to follow people until you reach seven thousand five hundred followers or, well, seven

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thousand five hundred followers.

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So this is the maximum amount of people that you can follow, not followers, but followers.

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It's pretty important and you will not reach seven thousand five hundred followers with simply following

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7500 followers.

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So usually would by following this number of people and having gone for a conversion rate of twenty

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five to 40 percent.

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What's going to happen is that you will build up easily if following base of at least 2000 people.

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So in my opinion, this this is pretty good.

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And for the first thousand, you will need way less than seven thousand five hundred.

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Once again, if you have quality posts each and every day and you're consistent in what you're doing,

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it's going to go way faster.

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So first, the first step.

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You simply want to feel you don't want to to unfold.

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Just follow, follow for for for so you want to follow and like one picture of each account that you

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guys have followed, very important as well.

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You want to follow only people that are actually real people.

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So you you don't want to follow fake account or other business accounts.

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You want to follow simply personal accounts, which is pretty important.

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So don't forget.

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So this is the first two steps that you guys need to take in consideration, whether to build up from

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zero to 1000 followers.

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Once again, how much time is going to take usually takes from zero to 25, 30 days to have one thousand

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people with this.

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Well, those three steps.

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But once again, you need to be consistent.

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You can't give up or just stop doing it for, let's say, two weeks and coming back and be like, oh,

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no, it didn't work.

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No, you need to be really, really, really consistent.

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And you'll see the results will come pretty fast by using this technique.

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So from zero to 1000 is the first step.

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So that's the first go guys into our next class.