1 00:00:00,480 --> 00:00:05,220 And welcome back to another class, of course, about the complete introduction to marketing with Instagram. 2 00:00:05,880 --> 00:00:11,650 So in the past us we talk about how to grow your Instagram account from zero to 1000 followers. 3 00:00:12,030 --> 00:00:18,630 So they said that usually takes you a couple of weeks to achieve that first 1000 followers, but from 4 00:00:18,630 --> 00:00:21,670 one thousand to 5000, it should go a bit more. 5 00:00:21,690 --> 00:00:26,790 Well, it's going to be the same amount of time, but the number of followers will grow a little bit 6 00:00:26,790 --> 00:00:30,600 faster because once again, your account will have a certain notoriety. 7 00:00:30,720 --> 00:00:32,340 You will not start coming to you. 8 00:00:32,340 --> 00:00:38,490 You will start from one thousand or even more than one thousand, and your world will really be to achieve 9 00:00:38,490 --> 00:00:39,240 5000. 10 00:00:39,270 --> 00:00:45,600 So basically, you can still keep using the strategies in the past well, and in the best class. 11 00:00:46,110 --> 00:00:50,110 But in this class, it's basically the same strategies, but just modified a little bit. 12 00:00:50,640 --> 00:00:58,470 So this way you guys will be able to, well, be able to increase the efficiency of your followings 13 00:00:58,920 --> 00:01:04,980 so well, increase the efficiency of your posts and basically your account in general to be able to 14 00:01:04,980 --> 00:01:08,800 have a little bit more followers and people that are interested by your account. 15 00:01:09,330 --> 00:01:10,220 So let's start. 16 00:01:11,070 --> 00:01:11,440 All right. 17 00:01:11,460 --> 00:01:15,160 So basically the first step will be to increase the efficiency. 18 00:01:16,230 --> 00:01:19,620 So basically right now you should have at least one thousand dollars. 19 00:01:19,980 --> 00:01:25,700 So your goal is pretty simple is what you want to do now is really increasing your cost efficiency. 20 00:01:26,010 --> 00:01:28,920 So you need to increase the number of posts to increase the number of stories. 21 00:01:29,160 --> 00:01:31,700 And you can just do this day by day. 22 00:01:31,740 --> 00:01:35,790 It's going to burn you completely and you will be, well, completely burned. 23 00:01:36,690 --> 00:01:38,640 So what exactly you need to do? 24 00:01:38,790 --> 00:01:39,650 So pretty simple. 25 00:01:39,870 --> 00:01:46,130 First of all, you need to prepare all your posts in advance and have a post schedule for every week. 26 00:01:47,370 --> 00:01:50,130 So let's say you guys are now doing one post video. 27 00:01:50,190 --> 00:01:51,630 So you were having one picture. 28 00:01:52,230 --> 00:01:55,430 So what I suggest you do is really taking one day in each month. 29 00:01:55,440 --> 00:02:01,380 So let's say, for example, you take the first of each month to plan the whole month and basically 30 00:02:01,920 --> 00:02:07,530 post well, planning all the posts, finding out the pictures and then basically planning everything 31 00:02:07,530 --> 00:02:08,970 that will be done each and every day. 32 00:02:09,000 --> 00:02:14,930 So this week, each and every day will just wake up, post what you need to post, post the stories. 33 00:02:14,940 --> 00:02:15,510 And that's it. 34 00:02:15,510 --> 00:02:16,270 It's done for the day. 35 00:02:17,490 --> 00:02:18,410 So really important. 36 00:02:18,780 --> 00:02:20,970 I'm taking all the pictures up front. 37 00:02:20,970 --> 00:02:27,750 So basically, as I said, you need to take all your pictures at least one week prior so you can imagine 38 00:02:27,750 --> 00:02:31,800 the site planning your posts on a weekly basis, putting it on a monthly basis. 39 00:02:32,160 --> 00:02:37,770 If you're even want to go really long term, you can plan them on a quarterly basis. 40 00:02:38,190 --> 00:02:42,240 Once again, you need to know what exactly will happen in your business and it takes a little bit more 41 00:02:42,240 --> 00:02:42,990 time to plan it. 42 00:02:43,410 --> 00:02:44,270 But it's possible. 43 00:02:45,180 --> 00:02:47,940 But the important part is really planning everything. 44 00:02:47,970 --> 00:02:53,010 So the more it's plan, the more structured, the more it's going to be easier to really create your 45 00:02:53,010 --> 00:02:55,570 posts and just add them to your account. 46 00:02:56,040 --> 00:02:58,790 So it basically really post pontifications. 47 00:02:58,800 --> 00:03:00,120 We can do this on Excel. 48 00:03:00,120 --> 00:03:02,160 We can do this whenever how you want it. 49 00:03:02,460 --> 00:03:07,980 But what I suggest is really planning your posts at least one week prior so you can take, let's say, 50 00:03:07,980 --> 00:03:12,050 a few hours on a Sunday just to plan all your posts of the week. 51 00:03:12,060 --> 00:03:15,510 For example, if you want to do it on a monthly basis, you can do it, which is going to take a bit 52 00:03:15,510 --> 00:03:15,960 more time. 53 00:03:16,950 --> 00:03:22,590 So once your posts are planning our plan, you want to increase the amount of posts from one to two 54 00:03:22,590 --> 00:03:22,950 per day. 55 00:03:22,960 --> 00:03:25,070 So right now you have, let's say, one post today. 56 00:03:25,620 --> 00:03:29,570 You want to increase it to to increase the number of stories of at least plus one per day. 57 00:03:29,580 --> 00:03:30,840 So what exactly does this mean? 58 00:03:31,260 --> 00:03:33,530 So let's say you're posting right now four stories today. 59 00:03:33,810 --> 00:03:36,060 So what you want to do is increase it to five. 60 00:03:36,060 --> 00:03:37,880 And once again, this is just a minimum. 61 00:03:38,340 --> 00:03:41,370 Usually you want to increase it by at least 50 percent. 62 00:03:41,370 --> 00:03:47,160 So let's say you're posting stories you will now post if you're posting five, you want to post seven 63 00:03:47,160 --> 00:03:48,630 or eight or more eight. 64 00:03:49,830 --> 00:03:55,680 So it really depends of how exactly you guys want to do it or you want to do right now is really increasing 65 00:03:55,680 --> 00:03:57,310 your activity on your account. 66 00:03:57,570 --> 00:04:00,230 So this way people will see that, hey, he's more active. 67 00:04:00,240 --> 00:04:01,440 Well, he's pretty active. 68 00:04:01,440 --> 00:04:02,670 He posts each and every day. 69 00:04:03,420 --> 00:04:04,740 He's full subquality. 70 00:04:04,740 --> 00:04:05,700 They're interesting. 71 00:04:05,700 --> 00:04:07,590 They're talking about the business. 72 00:04:07,950 --> 00:04:11,100 And basically people will be more interested to get in your account. 73 00:04:11,120 --> 00:04:15,540 So this, first of all, will keep your current followers the here. 74 00:04:15,540 --> 00:04:19,920 And what's going to happen if your posts are really quality, they will simply share your posts and 75 00:04:19,920 --> 00:04:22,140 basically it's going to be free marketing for you. 76 00:04:22,170 --> 00:04:26,460 So basically, if you're marketing your account, free marketing for your recruiting, people will actually 77 00:04:26,460 --> 00:04:29,590 be interested in sharing your product, because once again, this is quality. 78 00:04:30,740 --> 00:04:33,330 So, as I said, efficiency posting. 79 00:04:34,080 --> 00:04:36,620 So planning each and everything that you guys want to do. 80 00:04:36,630 --> 00:04:38,490 So this would be the first step. 81 00:04:38,490 --> 00:04:41,310 And once again, minimum verification will be one week. 82 00:04:41,310 --> 00:04:44,400 So you guys want to plan your posts on a weekly basis. 83 00:04:44,400 --> 00:04:50,550 So you start, let's say, Sunday and you plan each and every post that you will do on a weekly basis. 84 00:04:52,220 --> 00:04:52,680 All right. 85 00:04:53,070 --> 00:04:55,530 Step two, being part of different engagement groups. 86 00:04:56,190 --> 00:04:59,730 So basically what I suggest you guys to do is simply looking for engagement groups on. 87 00:04:59,800 --> 00:05:05,160 Instagram, Facebook and, well, basically Instagram and Facebook, but usually they will be on telegram 88 00:05:05,200 --> 00:05:09,080 as well, WhatsApp telegram, they're everywhere and they are. 89 00:05:09,100 --> 00:05:10,450 What exactly are those routes? 90 00:05:10,750 --> 00:05:14,500 Basically, those routes will help you with activity on your account. 91 00:05:14,530 --> 00:05:18,820 So basically, it's groups that will let's say, for example, you like their post, they will like 92 00:05:18,820 --> 00:05:19,500 back your post. 93 00:05:19,510 --> 00:05:26,080 And what it does, it works with the Instagram algorithm and it helps ranking your pictures or your 94 00:05:26,080 --> 00:05:32,890 posts higher because once again, we can get more likes yet more comments on your pictures or your posts. 95 00:05:32,890 --> 00:05:37,750 And basically, it's pretty interesting because it shows Instagram that, hey, his post is active and 96 00:05:37,750 --> 00:05:40,870 basically there is a lot of people interested in his or her post. 97 00:05:41,410 --> 00:05:48,660 And this is once again a really good way for you guys to improve in the Instagram ranking and rank higher. 98 00:05:49,630 --> 00:05:54,490 So as it's written there, it will increase your well, the engagement of your page. 99 00:05:54,700 --> 00:05:59,200 So basically your Instagram page right now, it should have a little bit of engagement since you have 100 00:05:59,200 --> 00:06:03,730 at least 1000 people, but it will have even more engagement. 101 00:06:03,730 --> 00:06:10,240 So you'll see it's it's a pretty good difference will allow you to worry less about engagement on your 102 00:06:10,240 --> 00:06:10,700 posts. 103 00:06:10,700 --> 00:06:14,050 So basically, since you're part of those groups, what you want to do, what you will do, usually 104 00:06:14,050 --> 00:06:19,780 simply you post one link to your post and everybody posts selling Twitter to his or her posts. 105 00:06:19,780 --> 00:06:24,540 And what you do, you simply comment or like the post on that person and that person will simply like 106 00:06:24,640 --> 00:06:25,790 coming back to your posts. 107 00:06:26,320 --> 00:06:32,170 So, yes, it's a little bit artificial, but what's happening there is that at first it started official, 108 00:06:32,500 --> 00:06:35,410 but it shows Instagram that, hey, there is some interest in that post. 109 00:06:35,410 --> 00:06:40,780 I'm going to promote a little bit more with the keywords that your post is associated with. 110 00:06:41,110 --> 00:06:47,080 And basically you will simply improve Instagram ranking and your posts will be shown to more people, 111 00:06:47,930 --> 00:06:49,240 which is pretty cool. 112 00:06:49,570 --> 00:06:52,320 And this can increase your number of followers. 113 00:06:52,330 --> 00:06:55,660 So being part of different engagement groups, in my opinion, is a pretty good thing. 114 00:06:56,020 --> 00:07:01,180 And I personally did it with a few Instagram accounts that I build it for marketing purposes for different 115 00:07:01,180 --> 00:07:04,830 businesses, and usually it's a pretty good thing. 116 00:07:04,840 --> 00:07:07,660 So basically it allows me to increase. 117 00:07:07,900 --> 00:07:09,460 Well, first of all, it's superficial. 118 00:07:09,820 --> 00:07:10,900 It's artificial, sorry. 119 00:07:11,230 --> 00:07:16,990 But this artificial will show people that, hey, there is people that are interested in my pictures 120 00:07:16,990 --> 00:07:17,710 and other stuff. 121 00:07:17,710 --> 00:07:23,110 And what's going to happen is that other people will actually get in and comment and like my pictures 122 00:07:23,110 --> 00:07:24,430 and like my posts. 123 00:07:24,760 --> 00:07:29,680 And this will bring consumers to buy my product, because once again, when there is a lot of people 124 00:07:29,680 --> 00:07:35,740 that are interested by a certain picture or product, what it does, it simply make the consumer the 125 00:07:35,740 --> 00:07:39,720 person who wants to buy more comfortable into buying your product. 126 00:07:41,710 --> 00:07:43,980 So let's step will be creating engagement. 127 00:07:43,990 --> 00:07:47,430 So in the past, that's what we talked about was the following techniques. 128 00:07:47,440 --> 00:07:54,460 Obviously we're following and liking a picture of each person that we are following until we reach our 129 00:07:54,460 --> 00:07:56,750 daily limit once again. 130 00:07:56,770 --> 00:07:59,470 Right now, we're going to do is pretty much the same thing. 131 00:07:59,470 --> 00:08:05,710 But what you want to do at first is at least half of the people that you guys have followed, what I'm 132 00:08:05,710 --> 00:08:11,050 saying half and not everybody, because once again, you see you also have daily limits when you unfollow 133 00:08:11,050 --> 00:08:11,470 people. 134 00:08:11,860 --> 00:08:12,900 So you don't want to break. 135 00:08:13,360 --> 00:08:18,130 Well, it's going to take time to unfollow all the people that you guys have followed. 136 00:08:18,490 --> 00:08:24,800 It should usually take you about 10 days to unfollowed the have have people that you guys have both 137 00:08:24,820 --> 00:08:25,300 at first. 138 00:08:25,780 --> 00:08:28,690 And then what you can do is start following them back. 139 00:08:28,690 --> 00:08:32,420 Well, not the same people, but some other people and some other influencer page. 140 00:08:32,830 --> 00:08:34,430 So this is exactly what you guys want to do. 141 00:08:34,450 --> 00:08:39,040 So first of all, everybody that well, not everybody, but half of the people that you follow, if 142 00:08:39,040 --> 00:08:41,710 you follow, I don't know, two thousand people you want to unfollow 1000. 143 00:08:41,710 --> 00:08:44,500 If you followed 3000, you want to unfillable one thousand five hundred. 144 00:08:45,440 --> 00:08:50,450 And then you find another page, let's say you were selling, I don't know, colourings you want to 145 00:08:50,450 --> 00:08:59,300 find a clothing page that has the same type of clothing as you have and basically promote this product. 146 00:08:59,310 --> 00:09:03,760 So this you will see it has pretty good results as well. 147 00:09:03,770 --> 00:09:09,140 So you will have you will follow more people or people will follow you and you'll see your conversion 148 00:09:09,140 --> 00:09:13,190 rate will actually increase, because right now you have an account that has a lot of followers. 149 00:09:13,460 --> 00:09:17,890 It has a lot of quality Kapos that is active, that has engagement on it posts. 150 00:09:18,410 --> 00:09:23,840 And finally, basically what's going to happen is that people will simply follow more, will follow 151 00:09:23,840 --> 00:09:27,160 you back more, will check out your stories, will actually be interested by your product. 152 00:09:27,710 --> 00:09:34,250 And at this point, you should see a pretty good increase in the visit of your website. 153 00:09:34,250 --> 00:09:39,500 Or if you have an Instagram shop, you should see the first sales coming in at this point, usually 154 00:09:39,500 --> 00:09:40,170 for me. 155 00:09:40,170 --> 00:09:46,850 Well, from my past experience, it was at this point that I saw the first sales coming in, because 156 00:09:46,850 --> 00:09:50,870 once again, there is well, there is a lot of people that are checking out the account. 157 00:09:51,740 --> 00:09:53,420 My account is pretty active. 158 00:09:53,540 --> 00:09:58,370 There are products on my account and that basically the engagement rate is high. 159 00:09:58,430 --> 00:10:01,700 So people are actually interested by what I'm offering. 160 00:10:02,000 --> 00:10:04,070 There is a lot of people checking out my stories. 161 00:10:05,420 --> 00:10:07,010 People are checking out my pictures. 162 00:10:07,010 --> 00:10:11,260 And if people are checking out my pictures and my pictures are shockable, what's going to happen is 163 00:10:11,270 --> 00:10:14,040 that I'm starting to have first consumers. 164 00:10:14,360 --> 00:10:16,600 So at this moment, you guys should have your first customers. 165 00:10:16,610 --> 00:10:23,840 If you have a business that sells a certain product that is so for claughton for a clothing business 166 00:10:23,840 --> 00:10:25,040 or any type of business. 167 00:10:25,760 --> 00:10:26,900 Also not forget one thing. 168 00:10:26,900 --> 00:10:32,120 The more your product costs, the more the less chances you have to have consumers because you need 169 00:10:32,120 --> 00:10:33,910 to have people that actually have money. 170 00:10:34,850 --> 00:10:40,790 So if your product costs a bit less than your competition, sometimes it's a good way to start out and 171 00:10:40,970 --> 00:10:43,760 get your first sales, in my opinion also. 172 00:10:43,790 --> 00:10:43,990 Yeah. 173 00:10:44,420 --> 00:10:47,090 So as I said, last thing is creating engagements. 174 00:10:47,090 --> 00:10:52,670 You want to start out, you want to start out by showing people that you fold at first in the first 175 00:10:53,150 --> 00:10:59,630 in the best class of unfollowing at least half of them and starting following back well following back 176 00:10:59,630 --> 00:11:03,920 people until you reach at least 5000 followers. 177 00:11:03,930 --> 00:11:10,520 So usually you'll see it's going to go a little bit more faster because you will post more. 178 00:11:10,670 --> 00:11:15,820 So your pictures will have more chances to be featured or to be on the first page of Instagram. 179 00:11:15,830 --> 00:11:21,920 So basically on the main page, um, people will repost your posts because once again, people are active 180 00:11:21,920 --> 00:11:26,990 on your page and you'll see it's going to go well pretty fast, in my opinion. 181 00:11:27,380 --> 00:11:34,100 And usually how it works well, usually how it worked for me in the past and my past experiences usually 182 00:11:34,100 --> 00:11:35,270 took me two times. 183 00:11:35,270 --> 00:11:36,640 So basically I followed that. 184 00:11:36,650 --> 00:11:40,280 I unfold the half I refold until seven thousand five hundred. 185 00:11:40,640 --> 00:11:43,850 I unfollowed the half again and I did it another time. 186 00:11:43,850 --> 00:11:48,790 And basically what it does, it brings me up to 5000, well, a little bit more than five thousand. 187 00:11:48,800 --> 00:11:50,870 It happened with one of my accounts. 188 00:11:51,470 --> 00:11:57,890 And basically at that point I was set and the followers were getting faster, faster, faster, faster 189 00:11:57,890 --> 00:11:59,870 and faster, because once again, I created that. 190 00:12:00,590 --> 00:12:03,620 I stayed really, really active on the account. 191 00:12:03,890 --> 00:12:05,030 I posted a lot. 192 00:12:05,030 --> 00:12:06,410 I created a lot of stories. 193 00:12:06,410 --> 00:12:08,090 Everything was really in order. 194 00:12:08,090 --> 00:12:09,770 And this is really important for you guys. 195 00:12:09,780 --> 00:12:16,280 So first step, as I said, explaining each and every post that you make for the week or for the month, 196 00:12:17,450 --> 00:12:21,740 then after that, when all is done, you know that your your posts will be online. 197 00:12:21,740 --> 00:12:23,060 So you don't have to worry about this. 198 00:12:23,060 --> 00:12:24,180 And this is a huge step. 199 00:12:24,620 --> 00:12:30,980 Second thing being part of Instagram engagement groups and finally, the unfollowed technique that you 200 00:12:30,980 --> 00:12:31,940 need to do. 201 00:12:32,210 --> 00:12:36,940 But if you wanted to work in an efficient way, you need to do the first two steps. 202 00:12:36,950 --> 00:12:40,090 At first, you really need to post a lot, need to be active. 203 00:12:40,100 --> 00:12:43,970 You need to be active in the comments section, and then you can create engagement and you will see 204 00:12:43,970 --> 00:12:46,400 this engagement will go well. 205 00:12:46,820 --> 00:12:48,920 It's going to bring a lot to your account. 206 00:12:49,610 --> 00:12:53,870 So I hope you guys right now are ready to get up to 5000 followers. 207 00:12:54,200 --> 00:12:57,380 So that's a first that guys into our next class.