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Hello and welcome back to another class of, of course, about the complete introduction to marketing

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with Instagram.

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So in the past few classes, we talked about different strategies that you guys can use while you're

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growing up your account from zero to one thousand and from 1000 to 5000 people.

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And now you should be at at least 5000 people on your instrument page.

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So basically, to get from zero to 5000, as I explained, it might take you, well, at least a good

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90 days.

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So usually from 30 to 90 days in the first 30 days, you guys should get your first 1000 people in in

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90 days.

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It's something that is achievable if you work on it on a daily basis to get your first 5000 followers

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on Instagram.

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So right now, what we're going to talk about is how you can grow your account when you have more than

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5000 people on your page.

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So, first of all, right, now, with the strategies that we talked about in the past few classes,

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what's going to happen is that your account should be not only with a lot of followers, but you also

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should have a lot of people that are interested in your account.

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So those followers, well, for the majority of them, should be interested.

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So you'll see there is a lot of people who will watch your stories, people who like your posts.

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And basically, the thing is you should remain active, but not only you should remain active, but

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you have to get even more active right now that you guys get more than 5000 people if you want to keep

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this account growing and growing and growing.

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So we're going to talk about a few things that you will need to change at this level to basically be

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able to grow a little bit more and, well, not exponentially, but a little bit faster.

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And that grew a little bit more.

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So let's start.

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All right.

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So first step, we're going to talk about post efficiency.

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So basically we talked about in the past class as well.

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So right now, you're posting something like at least to post Prithee.

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What I'll ask you guys to do is increase your amount of posts even more.

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So when you're at five, six thousand people on Instagram, it's time for you to get this to to increase

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this number of posts because you're trying to reach that 10000.

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So the moment you reach 10000, basically it's a little bit easier to grow, but you want to reach that

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10000.

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So what I'll say to people is usually at five 5000, increase your number of posts per day, try to

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post three posts per day.

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Not only you want to increase the number of post-traumatic even more seriously.

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So we want to create a schedule.

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You want to have all your posts already ready.

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So bank somewhere.

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So you have your pictures already ready at the videos, already ready.

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So everything that you guys want to post should already be ready for your business.

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As I said, it should take you something like one to two days to make for the whole month.

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But what I'll suggest you to do is since you're at the 5000 level, 5000 followers level, what you

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need to do is basically really take the time to plan your month or at least each two weeks.

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Right now, it's not per week.

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It's really every two weeks.

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You really want to be planning for each two weeks.

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And there is some changes that have to be made.

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Well, you can make in term of time invested in Instagram, usually from zero to 5000.

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It should be something like one hour a day and one day per week or two weeks where you take the whole

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day, where you will work on the future posts and all the things that you will post on your Instagram

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account.

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I'm also another thing is that you should post more videos as well as RELS Harrell's on Instagram are

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like thick thoughts.

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If you guys know what Tic-Tac is, it's another social media and that is pretty popular.

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I'm pretty sure everybody knows what the talk is.

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So basically increasing the number of videos as well as Real's because once again, it's part of your

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post so you can post pictures and videos.

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Post reels are simply longer videos.

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So if you guys want to post longer videos on your Instagram, you can do so with.

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So basically it's videos that will be more than one minute.

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They will become H.T..

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Next thing, upgrade the quality of the posts, I'm what I'm trying to say by upgrade the quality of

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your post, if your posts are already professional, well, keep it that way.

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That's pretty much a good thing.

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But what I want and what I'm trying to say is really try to get on the next level.

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So when you work from one to 5000, you had a certain level of posts you want to get to the next level.

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So maybe like modifying the pictures a little bit more, adding something to the pictures and just seeing

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the subject that you want may be like changing a little bit.

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The subject we're really trying to add a little bit more like just a little bit more and basically will

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keep that level until well, for all the time that you're on Instagram.

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But my goal here is really to help you push the next level on your posts and next thing being more active

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in your stories.

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So right now, you should be at something, like I said, plus one.

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So try to do another plus one in this.

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So let's say you started out with three stories a day.

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You should be at something like five, six stories at the right now.

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So more the more you get popular, the more you have to be active in order to keep your popularity and

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in order to keep your account that really interested.

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And if you want to be you want people to interact with you right now, you need to keep your account

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basically up to date, adding stuff, posting new posts, adding stories and plenty of different things.

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Less thing, keep your schedule up to date with new changes.

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So basically it's important to keep your schedule really updated.

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Your goal here is really being able to offer new posts.

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And when I see updated is really feel.

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So basically, you need to pull you need to create a schedule for each two weeks, as I said at the

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beginning.

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But your schedule has to be really completed.

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What I'm trying to say that is pretty simple, you really want to have, let's say, for example, one

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day you will say, OK, I'm posting at three a.m., six a.m., 12:00, 12:00 p.m. once again is just

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an example where, for example, I don't know, you were listening at 12:00 p.m., 3:00 p.m., 6:00

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p.m. So once again, that's another example.

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So it's three hours.

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You will post something from 12:00 p.m. to 6:00 p.m. And don't worry, you don't have to always be on

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your phone.

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There are some programs that exist that can help you to this.

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Talk about them a little bit later in this course.

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All right.

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Step number two, different types of different types of promotions.

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So right now that you are at least 5000 people, what I can suggest you guys to do is really checking

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out some other types of promotion that, in the opinion, are pretty important.

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So first thing, this one's not my favorite because once again, you need to pay for ads and the other

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stuff.

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But its ads on Instagram, so it didn't work, if you do it the right way.

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If you select the right people, it can work.

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Does it bring good results?

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It could bring interesting results.

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Honestly, I had a pretty good return on investments on some of the businesses that I worked with,

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with others.

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It didn't work that well.

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So it really depends if you're in the type of business and if you're able to select the right people

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to who you want to promote your ads or your post, because once again, what's sure what you're going

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to promote is one of your posts.

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And when you're promoting one of your posts, what will happen?

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People will click on the Post, will check out the profile, and if they're interested, they will get

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on the profile and the majority of them will happen.

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People don't even check the profile.

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They just like the picture.

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So basically, this is why it's not one of my favorite ways to promote my Instagram account.

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Well, not my but for consumers or any business Instagram account that I am a partnership with other

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accounts.

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This one is pretty interesting.

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So basically how this works, you can partner up with other small influencers.

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So let's say you were at five, six thousand people and you know someone who's like also at five, six

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thousand people.

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So basically you guys do cross promotion so you can promote his account, he can promote your account.

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And usually it's those are accounts in pretty much the same field.

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So let's say, for example, you're selling shoes, he's selling hats.

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Well, you can promote his product and that person can promote your product.

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So basically, you promote his hats.

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You say, oh, well, good hats, check out his account and he will promote your account.

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This that promotion works pretty well, especially for new businesses that are Instagram who starts

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growing.

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So it could be a good way to attract new consumers as well as new followers or new followers and potential

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consumers as well.

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So in my opinion, it's pretty good.

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My next thing is contest creation.

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This one works pretty well also.

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So basically what you can do, what I suggest you guys to do is really offering, for example, well,

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let's say you have a business, you want to offer cards.

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So basically not discounts, but really gift cards, for example, of your business, or let's say you

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have a product on your business that doesn't cost you that much to produce and you don't really mind

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to offer it as a price for your contest.

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So it's going to cost you a little bit.

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Once again, the return on investment is amazing because what's going to happen is once people start

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sharing your product or your your account, what will happen is that people will start to get in, get

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in, get in, get in, and everybody will start sharing your account.

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So it's an amazing way to really promote your business starting out contests.

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The only thing you need is really that little push when people start reposting your your product or

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posting their story, your post.

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And the moment that this starts, you'll see there is a lot of people who will join your lessoning other

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platform promotions.

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So usually if you guys are starting out the business account on Instagram, maybe it's because you guys

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are active on other platforms such as Facebook or you have your own website.

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So in this case, what you can do is pretty simple.

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You can send basically it's going to come in, you can put your Instagram account in your website or

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your Facebook account, for example, or any other social media you can.

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If you have an email list, you can email to your best consumers to check out your Instagram account.

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Usually this helps a lot and you can gain a really good amount of people on your Instagram in a pretty

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short amount of time.

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So once again, this is a pretty good way.

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Well, those are some types of promotion that I suggested you use when you're at 5000 people.

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So we've got 5000 people.

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It's a good way to start to try to get until the 10000.

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And basically those type of promotions will work pretty well.

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That's 5000, but really from 5000 until you stay on Instagram.

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Finally, last thing is creating engagement.

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So right now that you have something like five, six, seven thousand people, what you want to do is

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really have a good ratio of followers following.

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So you always want to have more followers than following.

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So this is really important at first.

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Not that important because once again, you're creating your account.

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So it doesn't really mind that.

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Well, it's not really important at first when you're creating your account, you want to have visibility,

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but now that you have a good amount of people, what you want to do is really make this bring back this

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level to, let's say, one one percent.

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So basically one follower for every 100 people that you're following.

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So let's say you're having an account of, I don't know, five thousand people.

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You want to be following 50 people, something like this.

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I mean, once again, this is just a business account, so you should not fold that much people you

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can follow people that are in the same businesses that are in the same same business type as you are,

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but nothing besides of that.

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So you don't have to follow millions of people.

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So what I suggest you should do at this level is pretty simple.

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So you want to start unfollowing everybody that you just followed.

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So you'll see it's going to take a lot of time because Instagram will block well, you have daily limits

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of people that you can unfollow on a daily basis.

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So you'll see it should probably take you 20, 25 days to unfollow everybody.

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But what you can get to do is really double the number of clicks.

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Well, on clicks likes that.

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You're doing pretty.

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So it's like thought.

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So basically double the number of likes if you liked, I don't know, 100 accounts.

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Try to like 200 accounts per day.

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So what this will do, you will have a high level.

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You will have a lot of people who are that you are not following and a lot of people are following you.

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So what does this mean?

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This means that an important account well, someone that you like, he will check the like.

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You will see that someone that is important, that has not already have, like, my picture.

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So basically what what it gives, it's a higher chance that this people will basically like you back.

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So as I said in the past classes, I already built an account where I grew at it from zero to, if I'm

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not mistaken, something like five or six thousands in nine months, only with like be the only by liking

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other people.

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Picture pictures, it's possible to grow an account.

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So when you have a lot of he a huge Instagram account with not a lot of people that you are following.

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So your ratio of followers following is pretty good.

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What's going to happen is that people will tend to follow you more if you like their picture, for example.

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So this is why I really suggest you to like more pictures, but decreasing the number of followers that

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well, not followers, but people that you are following a message.

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They said the conversion rate, well, it should increase for the likes, but it will decrease a little

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bit overall because they are not following people anymore.

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But once again, your goal here is not getting people from lya, from follow, by following them is

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by using other strategies.

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So now you want to change the strategy that you are using to increase your number of followers.

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So right now, before it was just by following people and staying active.

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Now it will be simply by staying active, liking other people pictures as well, and also being, well,

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promoting and using different ways to promote your Instagram account, such as ads, cross promotion.

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It could be also contests and different things, finally increasing activity in comments.

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So until now, you guys should be pretty active in comments.

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Where I suggest you to do is really being active in comments, especially in comments of small businesses

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like you.

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So we can get there.

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Right, right.

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I don't know.

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Let's say, for example, write down the amazing product, check out my products or things like this.

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And once again, there are plenty of applications.

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They can do this for you.

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So basically, those are robots that work directly on Instagram.

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So we've got to talk about all this a little bit later.

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But until now, you have all the strategies that you need to use to go from zero to at least five thousand.

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And now for more than 5000, you know how to increase the number of followers that you have.

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So you'll see it's not that complicated.

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It should take you.

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Well, it's not going to happen overnight.

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It will happen if you work on a daily basis.

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And if you follow all the steps usually take you can take up to three months to reach the 5000 people

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for three, four months is something that is pretty normal for you guys to achieve 5000 people, if

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you're active on a daily basis and if you follow all the steps that we talked about in the past few

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classes.

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So it's a just guys, guys and all in our next class.