1 00:00:01,140 --> 00:00:06,480 Hello and welcome back to another class of our course, but the complete introduction to marketing with 2 00:00:06,480 --> 00:00:07,000 Instagram. 3 00:00:07,560 --> 00:00:10,500 So in the past few classes, we talk about many topics. 4 00:00:10,510 --> 00:00:13,410 So we talked about creating your Instagram account. 5 00:00:13,440 --> 00:00:16,350 We talked about different ways that you guys can promote your Instagram account. 6 00:00:16,380 --> 00:00:22,890 We talked about how basically you can tweet posts, how should be your posts when you create and some 7 00:00:22,890 --> 00:00:27,440 other things that are pretty important and useful for your Instagram marketing. 8 00:00:28,020 --> 00:00:33,050 And what I want to do today is really talking about transforming your followers into consumers. 9 00:00:33,420 --> 00:00:37,230 And I want to also check out some accounts by the end of this course. 10 00:00:37,250 --> 00:00:43,200 So basically, we're going to talk about some sport accounts and simply check them out and review them 11 00:00:43,200 --> 00:00:43,650 as well. 12 00:00:44,220 --> 00:00:45,410 So let's start. 13 00:00:45,660 --> 00:00:45,940 All right. 14 00:00:45,960 --> 00:00:52,830 So basically, when you guys want to transform your followers into buyers or your followers into consumers, 15 00:00:53,910 --> 00:00:56,240 you need to have an account that is pretty much on point. 16 00:00:56,260 --> 00:00:58,200 So it all starts with debate. 17 00:00:58,240 --> 00:01:03,930 So first thing you want to start with basically the value of your account and what we're talking about, 18 00:01:03,930 --> 00:01:07,210 the value, basically, you guys should know why the buyer is you. 19 00:01:07,230 --> 00:01:09,030 So basically the buyers really useful. 20 00:01:09,810 --> 00:01:11,270 First of all, describe your business. 21 00:01:11,280 --> 00:01:14,820 So you need to have a value that describes your business. 22 00:01:16,170 --> 00:01:18,600 Also, you can use it, for example, to fix it. 23 00:01:18,870 --> 00:01:23,430 You can use it, for example, to like, for example, write down a point or whatever you want to do. 24 00:01:24,060 --> 00:01:28,700 So what I'm saying, what I'm talking about writing down a point, a good example would be, for example, 25 00:01:28,710 --> 00:01:31,830 will be Adidas or Nike. 26 00:01:31,830 --> 00:01:37,830 When you go on their page, they have some slogans right there so we can check them out right away. 27 00:01:39,060 --> 00:01:42,710 So pretty simple logo here in Hugo. 28 00:01:43,140 --> 00:01:46,840 So, for example, when we're looking at Adidas, what exactly we can find. 29 00:01:46,860 --> 00:01:47,790 So it's raining. 30 00:01:47,790 --> 00:01:48,630 It's raining right there. 31 00:01:48,630 --> 00:01:49,020 It's raining. 32 00:01:49,020 --> 00:01:49,650 True sport. 33 00:01:49,650 --> 00:01:50,970 We have the power to change light. 34 00:01:51,390 --> 00:01:53,090 So it's something that is appealing. 35 00:01:53,100 --> 00:01:57,750 So by reading this, you are basically interested by the product and you want to check it out. 36 00:01:57,760 --> 00:01:59,910 So as you can see, this is a good example. 37 00:02:00,210 --> 00:02:02,440 And here you have the link to the store. 38 00:02:02,460 --> 00:02:05,570 So once again, this is something that is pretty cool. 39 00:02:07,770 --> 00:02:13,860 All right, so next, leaving a link to your website, that story, so this is exactly what we just 40 00:02:13,860 --> 00:02:20,100 saw, leaving a link to your store or leaving a link to a certain product that is, let's say, your 41 00:02:20,100 --> 00:02:21,830 featured product or your product. 42 00:02:21,930 --> 00:02:27,660 The week could be a good week for the people that are checking out your profile to click on the link 43 00:02:27,750 --> 00:02:31,410 and check out a little bit more, find out your products and all this stuff. 44 00:02:32,430 --> 00:02:37,380 I'm also leaving links for people to write call as well as other things. 45 00:02:37,410 --> 00:02:40,410 So basically, we saw it on the mobile version. 46 00:02:40,410 --> 00:02:43,340 Let's say someone wants to call your business. 47 00:02:43,350 --> 00:02:46,170 Someone wants to write an email to your business. 48 00:02:46,350 --> 00:02:53,270 You can live with some links on your Instagram profile where people will be able to contact you directly. 49 00:02:53,280 --> 00:02:59,790 So you should use those buttons to allow your followers to contact you if they have any questions. 50 00:02:59,820 --> 00:03:02,960 And usually people who have questions are pretty interesting by your product. 51 00:03:03,630 --> 00:03:10,020 And there is way more chances that they purchase a product than people that were just, for example, 52 00:03:10,020 --> 00:03:11,310 looking at your page. 53 00:03:13,110 --> 00:03:13,520 All right. 54 00:03:13,800 --> 00:03:15,870 So you think you want to personalize your profile. 55 00:03:15,880 --> 00:03:18,000 So what I'm talking about personalizing your profile. 56 00:03:18,000 --> 00:03:20,160 You want to have personalized posts. 57 00:03:20,520 --> 00:03:23,650 And what I'm talking about personalized posts is really your own style. 58 00:03:23,670 --> 00:03:28,020 So we talked about it in the past few classes or in the past classes. 59 00:03:28,740 --> 00:03:34,530 So it's really having personalized posts mean having a post that is really your style. 60 00:03:35,040 --> 00:03:38,520 So if we check out, for example, once again at the desk right now. 61 00:03:39,580 --> 00:03:44,710 Because it's a brand that I like a lot and basically I really love their Instagram when we check their 62 00:03:44,710 --> 00:03:45,050 brand. 63 00:03:45,070 --> 00:03:49,330 As you can see what we can find, we can find a lot of in this case. 64 00:03:49,720 --> 00:03:53,430 Well, you can find a lot of different interesting things. 65 00:03:53,440 --> 00:03:54,470 As you can see pictures. 66 00:03:54,650 --> 00:03:57,370 They have a lot of slogans and the interesting things. 67 00:03:57,370 --> 00:03:59,620 For example, this is a movement for our schools. 68 00:04:00,100 --> 00:04:02,630 There is, for example, no racism, black lives matters. 69 00:04:03,160 --> 00:04:09,040 And the way that the picture is presented is always what is really, really my opinion. 70 00:04:09,070 --> 00:04:09,700 Interesting. 71 00:04:10,090 --> 00:04:17,680 So this is one of the few the speeches we can check out some other pages that they have. 72 00:04:17,700 --> 00:04:20,910 So we go at this original story. 73 00:04:20,920 --> 00:04:23,760 Well, we have another page show works pretty much the same way. 74 00:04:23,950 --> 00:04:30,150 So feel busy since there is here we have the store here we have the way it's presented. 75 00:04:30,160 --> 00:04:33,500 So they shoes, they show they have a certain style. 76 00:04:33,520 --> 00:04:36,850 So basically the way they present their product has a certain style. 77 00:04:37,840 --> 00:04:42,850 And it's well, pretty interesting the way it's presented like it a lot because it's really, really 78 00:04:42,850 --> 00:04:48,400 personalized and it's really it's a certain way for the brand to present their product. 79 00:04:48,700 --> 00:04:50,390 So this is exactly what you guys should do. 80 00:04:50,410 --> 00:04:55,120 So, for example, if we're looking for a traveling beach, it's going to be presented in a certain 81 00:04:55,120 --> 00:04:55,220 way. 82 00:04:55,220 --> 00:04:59,540 If we look for more vintage product, it's going to be present in a certain way. 83 00:05:00,280 --> 00:05:02,010 So basically, it's the same thing for you guys. 84 00:05:02,010 --> 00:05:04,590 So let's say we take out this product right here. 85 00:05:05,140 --> 00:05:11,770 So the way the description is written, it's basically it's not the same as Nike is writing down their 86 00:05:11,770 --> 00:05:12,270 description. 87 00:05:12,280 --> 00:05:18,850 So, yes, they have some they have the same template, basically, but it's not the same way it's described. 88 00:05:18,910 --> 00:05:20,770 It's not the same way the product is presented. 89 00:05:21,100 --> 00:05:24,790 So here, for example, they have this type of product. 90 00:05:24,790 --> 00:05:27,520 They have this type of people who are presenting the product. 91 00:05:27,880 --> 00:05:31,780 And when you check out Nike, it's a little bit more different the way it's presented, the style that 92 00:05:31,780 --> 00:05:32,360 it's presented. 93 00:05:33,340 --> 00:05:41,140 So this is why well, this is what will differentiate you from your competition, basically the way 94 00:05:41,140 --> 00:05:46,990 you present your product and the way that your account is presented to really personalizing your profile 95 00:05:47,770 --> 00:05:55,400 for your ideal consumer, finally creating post ads for your specific audience. 96 00:05:55,420 --> 00:06:00,370 So basically, it's really important for you guys to understand who exactly is your specific audience 97 00:06:00,940 --> 00:06:05,910 and your ads should be around this specific audience is what I said in the past. 98 00:06:05,930 --> 00:06:08,400 Point applies here as well. 99 00:06:08,680 --> 00:06:13,210 So we want to present your post for a specific audience and we're writing a description of your post. 100 00:06:13,210 --> 00:06:15,790 You want to adapt it to your specific audience. 101 00:06:17,460 --> 00:06:18,280 What does this mean? 102 00:06:18,300 --> 00:06:25,100 So you let's say, for example, your audience is from 19 to 25, once again, just an example. 103 00:06:25,440 --> 00:06:29,490 So the way you will present to them will not be the same way that you will present for people who are 104 00:06:29,490 --> 00:06:31,210 aged between 40 and 45. 105 00:06:31,920 --> 00:06:33,750 So basically, you will use different pictures. 106 00:06:33,750 --> 00:06:35,190 You will use different models. 107 00:06:35,210 --> 00:06:41,430 So basically your models will be younger for the younger generation because you want them to feel that 108 00:06:41,910 --> 00:06:46,590 they look like those younger models because your audience is younger. 109 00:06:46,600 --> 00:06:52,290 So it's pretty normal that you will use a younger audience and see, for example, you sell, I don't 110 00:06:52,290 --> 00:06:53,310 know, kids toys. 111 00:06:53,700 --> 00:06:57,360 You will not show a 30 year old person playing with dolls. 112 00:06:57,620 --> 00:06:59,420 You will show a kid playing with those toys. 113 00:06:59,850 --> 00:07:04,710 So it goes the same way, for example, for clothing or any other thing that you guys want to promote. 114 00:07:05,400 --> 00:07:09,900 So really important using posts that are targeted to your audience. 115 00:07:09,900 --> 00:07:16,200 So let's say your audience is from, I don't know, a from Middle East, for example. 116 00:07:16,560 --> 00:07:22,170 You want to have a Middle Eastern model or if you have a traveling, for example, will be traveling 117 00:07:22,170 --> 00:07:24,630 agency or you have a traveling. 118 00:07:25,530 --> 00:07:29,640 That's an account in the town that is focused on traveling. 119 00:07:30,000 --> 00:07:34,050 You can show, for example, Middle Eastern traveling places. 120 00:07:34,080 --> 00:07:35,790 Once again, this is just an example. 121 00:07:36,120 --> 00:07:40,350 If if your consumers are from, I don't know, more Latin American. 122 00:07:40,370 --> 00:07:47,570 So basically you will show them products that are more appealing for this type of audience and really 123 00:07:47,580 --> 00:07:53,520 adapt your pictures to this type of audience with this audience feels that they're there will be more 124 00:07:53,520 --> 00:07:55,290 interested by that product. 125 00:07:56,280 --> 00:07:58,350 So have basically three things that they said. 126 00:07:58,890 --> 00:08:00,450 First thing, work on your bio. 127 00:08:00,460 --> 00:08:03,690 So you want to have a bio that describes pretty well your account. 128 00:08:03,690 --> 00:08:08,340 And basically you can take examples of things such as Adidas does. 129 00:08:08,340 --> 00:08:10,710 In my opinion, there are a pretty good example. 130 00:08:10,710 --> 00:08:15,390 So they just have a phrase that they use to describe their business. 131 00:08:15,570 --> 00:08:17,910 What a suggestion is, maybe adding a little bit more. 132 00:08:17,920 --> 00:08:21,750 So you want to censor a new account, you want to add a little bit more in their description so people 133 00:08:21,750 --> 00:08:23,190 get to know you a little bit more better. 134 00:08:23,640 --> 00:08:26,610 Always use a link for your posts. 135 00:08:26,610 --> 00:08:32,340 You want to be sure to adapt them to your target audience once again and the way you will and really 136 00:08:32,340 --> 00:08:33,330 keep them personalized. 137 00:08:33,340 --> 00:08:39,240 So if you want to have a more retro business or a more retro Instagram account, have it more retro. 138 00:08:39,250 --> 00:08:42,390 So basically don't try to copy no one or do the same thing as someone else. 139 00:08:42,840 --> 00:08:44,130 You really want to be personalized. 140 00:08:44,130 --> 00:08:48,470 And finally, all your posts for ads should be targeted to a certain audience. 141 00:08:48,480 --> 00:08:52,320 So first of all, you should know who is your target audience. 142 00:08:52,710 --> 00:08:57,470 And once you know them, you should understand what type of things they're like, what what is their 143 00:08:57,480 --> 00:08:58,380 type of ads? 144 00:08:58,680 --> 00:09:01,710 And then you will be able to target them the right way. 145 00:09:01,710 --> 00:09:06,030 And this is exactly the way that you guys will be able to turn your consumer will not to consumers, 146 00:09:06,300 --> 00:09:08,070 but your followers into consumers. 147 00:09:08,070 --> 00:09:14,070 And you will see you will have a pretty much better return on investments if you invest on ads and a 148 00:09:14,070 --> 00:09:21,060 pretty higher conversion rate from that specific population that you guys are targeting if you really 149 00:09:21,060 --> 00:09:23,600 create ads that are specific for them. 150 00:09:24,090 --> 00:09:27,090 So that's a first class guys, you know, next class.