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In Iran, that is data driven and all of the companies decisions need to be based on data.

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The data analytics is a place to start a digital marketing course.

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If you fail to monitor what is happening on your website, what users do and what users want.

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You will have a hard time selling your products and being successful.

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I want you to learn how to understand and use digital data for your advantage.

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I want you to optimize and make business decisions by using insights from collected data.

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Remember that knowledge is power.

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We will start this chapter with two videos about using the most basic statistics to understand the performance

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of your website.

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You will know how the website analytics work, how you should set it up and what data you can analyze.

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We will use Google Analytics as an example, which is free and the most popular tool for Web site analytics.

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We will see in action, use some customer reports and learn how to draw conclusions.

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After that, I will cover events and conversion tracking.

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You want to know precisely how set up and monitoring the most important measures of success like sales,

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like sending contact forms, are visiting particular websites or want them for more than one minute.

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Then in the next video we will cover user behavior tracking.

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What you want to achieve is to find out exactly how users are using your website or how what they click,

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how they scroll, what path are written by them, and what tool would be better to illustrate this concept

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in practice.

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Hogtie in the closing videos, we will talk about the importance of monitoring companies who visit your

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website trends and also the image of your brand online.

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This will allow you to make decisions in real time and monetise new opportunities or react before something

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becomes a serious problem for your brand.

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There's an old marketing saying that every dollar spent on marketing is wasted, but you never know

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which half.

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This is not true anymore.

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Let's find out the right half a dollar in the next video.