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In the previous video, we covered how to take the most important statistics for the whole site about

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our audience, like users sessions, banjoes session, duration and bounce rate.

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This will show you the general direction where your website is heading in this video.

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We will focus on the more detailed view.

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To track the performance of a particular page of your website, go to the behavior from the left panel

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and then site content all pages, you can see that there is a list of all pages to find a particular

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page quickly.

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You can type the name of your page in the sidebar.

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For example, if you have a page about hats, just iPads and the search icon.

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You can see two pages were found, more advanced filters can be found under advanced here, for example,

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you can exclude any pages from the list or find a page which starts or ends with particular words.

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You can also combine multiple filters by adding another dimension or metric dimensions and attribute

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presented in the text form.

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So page title is a dimension, other dimension.

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For example, our location of the user or language of the user metric is a number a data for the dimension.

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So the number of pages or the number of users, for example, you're interested in any page containing

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Katsuo, but only if it has more than 1000 pages.

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So you click to add a metric to the filter and the metric name is pages and it has to be greater than

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1000.

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So you apply a filter and you can see that only one page was found, filters can be found in different

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parts of Google Analytics, so you should know how to use them.

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And the best way to learn is to practice once you find data you are interested in.

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Then again, you should draw a conclusion.

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For example, if you're in a shop like Google, you can see that the apparel section is one of the most

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popular Ottmar products to the U.S. So there are more visitors and therefore a better chance to sell

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something.

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If you have a contact page on your website and you've noticed that it has a drastic decrease of pages

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in comparison to the other.

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But at the same time, the statistics for the whole site are going up.

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Maybe a link to the contacts section is broken, maybe something crashed and the page is not displayed

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correctly.

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Maybe you changed the location of the link to the contact section on your homepage and it doesn't receive

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the same amount of user attention.

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The other example may be or block Imagineer around your cooking block and the post with vegan cake recipes

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are the most popular.

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You should write more about vegan cake recipes because it is very interesting to the users and to you.

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If you are unsure which page the stats are about, you can click on the icon next to the page and it

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will open in the new window.

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Another important section in Google Analytics is the acquisition that go to the old traffic channels

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to check what are the sources of your traffic, organic searches, the traffic from the search engines.

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So you sell shirts with alligators, someone types in the browser buy shirts with alligators.

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Your website is displayed and they click on it.

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Direct traffic is when someone types the address of your website directly in the browser or from a bookmark.

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But direct traffic is also traffic that has no other source connected to it.

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Referral is a link to your website that is placed on other websites, social ad links from social media

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affiliates, any traffic that comes from your affiliate partners.

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Other is the traffic that has a source connected to it.

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But Google does not know how to classify it.

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A lot of traffic like that can be an indication that you have tracking issues.

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Display our display advertising.

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You bought paid search is the search advertising that is visible on the search results.

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Click on any of those sources to see more details.

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How can you use this report if you spent a lot of money for a particular source of traffic, for example,

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on advertising, but you have very little traffic from it, you should consider reconsider your investment?

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Of course, you should also look at the system to make a decision and to reverse.

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If you have a lot of traffic from social media, but you don't spend much on running your profile,

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maybe you should invest more into that channel.

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You've seen some reports available from the left up, but they are pretty restricted in terms of customization

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and they're receiving exactly what you need.

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For example, some metrics or data may not be available in a particular tap.

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That's why you should learn how to create custom reports where you will probably spend most of your

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time inside Google Analytics.

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Go to the customization tab and then to the customer reports.

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Click on the new custom report here.

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You can name your report, for example, users and sessions per month mobile users.

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Then you can at any metric you want and remember, that metric is an American data, so we type metric

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users.

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We also on Session's click on Add, another Metrick and type sessions now we select did I mention and

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this is an attribute we want to use to break down our data, we want to taxman's to see the trend so

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we add dimension month of the year.

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And also here, you can filter out any traffic, which is not interesting for you.

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We are not interested in desktop users.

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Click on ADD Filter third for device category.

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Just exclude and then desktop.

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Click save.

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The report will be displayed.

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You can choose the period which is interesting for you in the table, you have data displayed exactly

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how you want it to be presented.

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It is a real time saver.

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All of the safety reports will be visible in the to report stable.

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You won't have to create them from scratch.

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Each time in the resources section, you can find the most important metrics and dimensions you can

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use, as well as a couple of examples of setting up custom reports.