1 00:00:00,750 --> 00:00:06,720 Every respectable analytic software allows you to track conversions like on that form submission events 2 00:00:06,720 --> 00:00:12,580 like download of the material performance of your ads and populate campaigns and Google analytics is 3 00:00:12,580 --> 00:00:13,280 so different. 4 00:00:13,650 --> 00:00:19,110 However, you need to know that these things are not tracked by people, by Google Analytics to actually 5 00:00:19,110 --> 00:00:19,660 see them. 6 00:00:19,710 --> 00:00:21,450 You need to set them up properly. 7 00:00:21,970 --> 00:00:26,850 Events and things like when someone clicks something the bottom or download material or share a blog 8 00:00:26,850 --> 00:00:31,230 post or operate with a product from the shopping cart to track such things. 9 00:00:31,410 --> 00:00:35,100 You can basically family or you can do it with the help of Google Docs. 10 00:00:35,150 --> 00:00:41,250 Another, the process is similar to the implementation of the general Google Analytics Code mentioned 11 00:00:41,250 --> 00:00:42,270 in the previous videos. 12 00:00:42,720 --> 00:00:47,940 Before you start implementation of the code, you should know that each event has a category which is 13 00:00:47,940 --> 00:00:54,030 the name of the element you want to track, like a bottom or and action, which is the type of interaction 14 00:00:54,030 --> 00:00:56,430 you want to track, like click or video. 15 00:00:56,430 --> 00:01:00,960 Play each event and have additional elements like label and value. 16 00:01:01,380 --> 00:01:06,780 Label is used for additional information, like the name of the video that is tracked or the name of 17 00:01:06,780 --> 00:01:12,690 the material that is downloaded values a number that you can assign to the event like monetary value 18 00:01:13,230 --> 00:01:16,320 or the information you will provide for the event category. 19 00:01:16,320 --> 00:01:21,840 Actually, label and value will be visible in Google Analytics when the event will take place on your 20 00:01:21,840 --> 00:01:22,290 website. 21 00:01:22,770 --> 00:01:26,090 Let's see one of the methods of methods of setting up event tracking. 22 00:01:28,780 --> 00:01:31,810 We have a manual way you need to create a piece of code. 23 00:01:32,200 --> 00:01:34,330 Don't worry, it's very easy to do. 24 00:01:34,660 --> 00:01:39,840 You need to change the text in a couple of places marked in red in a code template, and that's it. 25 00:01:40,300 --> 00:01:42,550 Let's see an example for material download. 26 00:01:43,360 --> 00:01:48,010 The name of the event is on Click because it takes place when the download button is clicked. 27 00:01:49,060 --> 00:01:53,350 Then an equal sign which indicates what will happen after about click. 28 00:01:54,320 --> 00:01:57,350 Then the whole court will be inside quotes to work properly. 29 00:01:58,500 --> 00:02:06,090 Type Geet, which indicates Google analytics, open parentheses and type percent in single quotes because 30 00:02:06,090 --> 00:02:09,750 you want to send data to Google Analytics hit comma. 31 00:02:10,690 --> 00:02:17,860 Event, again, in single quotes, because you want to send event data and then also inside single quotes 32 00:02:18,100 --> 00:02:24,040 category of the event, which in this case is report, because after click you will download a report, 33 00:02:24,430 --> 00:02:31,340 comma, then action again in single quotes and action is download because to download a material after 34 00:02:31,340 --> 00:02:33,460 a click label is optional. 35 00:02:33,610 --> 00:02:36,610 But we can include the name of the report to have more details. 36 00:02:36,940 --> 00:02:41,890 So comma and the name of the report is Generate Money Online in single quotes. 37 00:02:42,790 --> 00:02:46,150 We will skip a value because we don't need that for download. 38 00:02:47,190 --> 00:02:51,060 We closed the code referring to this semicolon and quotes. 39 00:02:52,220 --> 00:02:57,990 Now, we must be discounting the source code of our website where there is a link to our download material. 40 00:02:58,550 --> 00:03:02,150 You can do it yourself or ask a developer to do it for you. 41 00:03:02,960 --> 00:03:05,570 It would be inside a terrorist attack. 42 00:03:05,780 --> 00:03:07,220 So it would look like that. 43 00:03:08,960 --> 00:03:14,690 Please note that event tracking is a very robust area in Google Analytics, for example, for different 44 00:03:14,690 --> 00:03:20,180 even types, you would use different names, for example, for submission of contact form you would 45 00:03:20,180 --> 00:03:25,280 use on submit for login event type, you would use login name and so on. 46 00:03:25,820 --> 00:03:31,910 Also, if you use WordPress shopping solutions like e-commerce or shopping event analysis, you would 47 00:03:31,910 --> 00:03:33,920 probably use enhanced ecommerce blogging. 48 00:03:34,310 --> 00:03:36,620 But this is outside of the scope of discourse. 49 00:03:37,670 --> 00:03:44,150 How to analyze events in Google Analytics, open behavior tab from the left panel and then open event 50 00:03:44,150 --> 00:03:45,560 stop and stop events. 51 00:03:47,340 --> 00:03:52,890 Here you can see how many times each of these events took place, you can break it down by the category 52 00:03:53,190 --> 00:03:56,690 action, label and value if it was specified. 53 00:03:57,120 --> 00:04:02,370 You can draw an interesting conclusion, for example, that the report of your paper, it was downloaded 54 00:04:02,370 --> 00:04:03,030 many times. 55 00:04:03,360 --> 00:04:08,910 So there is a demand for that content or that people are adding one particular product to the basket 56 00:04:08,910 --> 00:04:11,430 often, but are not finalizing sales. 57 00:04:11,790 --> 00:04:13,250 Maybe it is too expensive. 58 00:04:13,800 --> 00:04:18,270 You can also see pages which generated the most events by going to the pages. 59 00:04:19,360 --> 00:04:24,960 You can add feel there are secondary dimension to see which events exactly where generated on each page. 60 00:04:26,460 --> 00:04:31,710 Once you create that your events, you can also create that group of users who performed a particular 61 00:04:31,710 --> 00:04:35,880 event, for example, a group of people who added the product to a cart. 62 00:04:36,540 --> 00:04:40,470 With that, you can analyze all statistics available in that group of people. 63 00:04:40,950 --> 00:04:46,230 To do that, click on ADD new segment, click on your segment and then conditions. 64 00:04:48,240 --> 00:04:49,800 Type event in the search bar. 65 00:04:51,720 --> 00:04:57,780 We are interested in event action, add to because this is the name of the action we specified, we 66 00:04:57,780 --> 00:05:01,920 name our segment people who are there to cart and we save it. 67 00:05:02,700 --> 00:05:08,400 Then if we visit any part, you will see data only for the group of people who added products to the 68 00:05:08,400 --> 00:05:08,810 cart. 69 00:05:09,360 --> 00:05:15,090 So, for example, by going to the journalists report, you can see that a very small amount of users 70 00:05:15,090 --> 00:05:17,880 from display ads added the product to the cart. 71 00:05:18,400 --> 00:05:23,400 If you spend money on it, maybe it is not an effective form of advertising for your website. 72 00:05:24,000 --> 00:05:27,930 If you want to see data for all users again, just remove this segment. 73 00:05:30,930 --> 00:05:35,490 This segment will be available to you in the cast on tap, so you can use it any time.