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Conversion is a situation when a visitor to your site takes an action you care about, it can be buying

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a product, sending out a contact form, or even spending more than two minutes on your blog post.

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First step in tracking conversion is to create goals.

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Also something you want to achieve, basically your conversion.

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Go to the admin top and then goes.

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Click on ADD and you go, you can create a goal based on the template, which saves you time with configuration

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smart goals, which will create goals automatically based on visits from engaged users and custom goals,

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which gives you the most options.

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But it's more time consuming, less to the template.

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Then the name of the goal.

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Let's create a goal for a purchase.

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Then you should choose a slot ID in Google Analytics.

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You can have up to 20 goals for us.

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It is the first goal we create, so we will choose goal one.

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If we create another goal, it will be goal ID to and so on.

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Now, the type of the goal, the goal can be any event.

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You created, for example, the download report event, which we created in the previous video goal,

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can be also connected with performance of your website.

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For example, if someone visits at least three pages on your website or if someone spends at least 10

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minutes on your website or a goal can be their destination.

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For example, if someone visits a particular page on your website and this is something we will use

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for a purchase because we know that after each purchase a thank you page is displayed, we can continue.

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Now we provide additional details, the address of our thank you to remember to type the address without

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your domain name so far.

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W w w that example, dot com slash.

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Thank you.

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You should only type.

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Thank you.

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You have an option to assign a monetary value to the conversion and you can specify how he expects the

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traffic to dissipate to monitor user flow.

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But we will leave both options off.

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You can also verify how much conversions you had in the past seven days.

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Once it's ready, click save.

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You can see data about your conversions and their conversions and goals.

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Here you can see data, how many times your goals have been completed, in other words, how many conversions

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you had, you can check it for all goals, which is default, or you can choose any particular goal.

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You can see on what page the conversion took place.

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One of the most useful reports is the source medium, when you see what is there is on your conventional

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occurred, Google Analytics will automatically track the source of your conversion, but you may want

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to be able to see more details.

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For example, what affiliate partners sent you, the person who converted to or what advertisement is

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responsible for the conversion?

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To attract this additional information, you should create something called tracking your Earling type

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company campaign.

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URL builder Google in the browser and click on the first result to create tracking link, you must fill

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in some details.

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Your URL is the place where the user will be sent after clicking on the link.

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It can be a home page of your website or any other page, like a specific product page.

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Campaign source is the source where they click on the link took place like the affiliate or LinkedIn

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or Google ads.

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Then the medium, which is the type of campaign like display or CPC or newsletter, then the name where

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you can give more details, like the name of the affiliate partner or the name of the creative or any

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other details that will help you to correctly analyze data and content are optional, but you can place

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even more information there, like a specific keyword that was used.

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Once you fill out the required details, your tracking link will be generated.

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Let's quickly create one for our affiliate partner and one for our Google Advertising First affiliate.

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We fill the website URL and it should be a fully URL https w w w that example dot com.

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Sources disaffiliate.

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Medium is display because our affiliate partner will put a banner on its website and the name will be

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Jandowae, because this is the name of our partner.

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You can copy URL and send it to your affiliate partner, he will attach this link to the banner on his

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website.

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Thanks to that, you will know which client came from disaffiliate partner and you could pay a commission

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to the affiliate partner based on that.

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Now, Google advertising, for example.

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We will add a contact conducting the euro because we want to send people from adds to our contact paid.

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Sources, Google ads.

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Medium is CPC.

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And the name of the campaign is Christmas campaign.

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Now we have a link which is ready to be used and sent to the person who manages Google advertising for

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our company to check the sources for each conversion.

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You can do it in the stop.

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You can add just dates as in any other report, and you can choose a particular goal.

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Then you will see, for example, what is responsible for generating the most space on your website.

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Alternatively, if you want to see more data, you can create custom report the option we covered in

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one of the previous videos in this chapter as metric, you can choose Ghazwan users visits, etc..

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And as a dimension, you should use source medium, this will give you a great overview, the next step

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would be to focus in your marketing efforts on the sources that brings the most conversion to your website.

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OK, now you know how to analyze the most important statistics of your website in Google Analytics.

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In other software, the process is very similar.

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You first implement general tracking code on your website, implement even tracking if needed, and

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then you have access to all of these valuable reports.

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Available metrics are very much the same, like users, page views and so on.

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In the next video, we will cover user behavior tracking.

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We project will see you there.