1 00:00:01,380 --> 00:00:06,030 You can set up your Google Analytics account to track most of the things that happen on your website, 2 00:00:06,150 --> 00:00:10,880 which is super useful, but you might also want to see interactions with your website, Nimar Visual 3 00:00:10,890 --> 00:00:16,980 Way Watch, regardless of how the mouth moves and when it stops and how individual people are exactly 4 00:00:16,980 --> 00:00:17,970 using your site. 5 00:00:18,480 --> 00:00:22,350 The best way to do that is to use one of the user behavior tracking tools. 6 00:00:22,560 --> 00:00:26,060 You can pick any of them according to your preference and about it. 7 00:00:26,400 --> 00:00:29,520 For example, story crazy or haunter. 8 00:00:29,910 --> 00:00:35,310 We would use Hodda as an example, as is a trusted company and the tool is very simple to use. 9 00:00:36,830 --> 00:00:45,350 First, you need to visit www.youtube.com and then you can either login or try the toll for free, let's 10 00:00:45,350 --> 00:00:46,520 choose the second option. 11 00:00:48,670 --> 00:00:52,090 Enter your name and email address or sign up for Google. 12 00:00:53,980 --> 00:00:57,700 Will other details like your role and the name of your company? 13 00:01:05,300 --> 00:01:07,010 Enter the address of your site. 14 00:01:15,620 --> 00:01:22,050 You will be placed in the main dashboard as the second step, you need to install a tracking code. 15 00:01:22,580 --> 00:01:27,820 The process is very similar to what we covered for implementation of Google General Tracking Code. 16 00:01:28,220 --> 00:01:33,560 You can do it manually by copy pasting the tracking code into the health section of every page you want 17 00:01:33,560 --> 00:01:34,100 to track. 18 00:01:42,580 --> 00:01:47,950 If you have a Google tech manager or if you use WordPress or any other platform on the list, you can 19 00:01:47,950 --> 00:01:49,750 see a detailed implementation guide. 20 00:01:50,110 --> 00:01:56,290 Once the tracking code is implemented, you can verify it by clicking on the verify installation button. 21 00:01:58,090 --> 00:02:03,730 On the left up, you can see different options of analysis, we will take a closer look at heat maps 22 00:02:03,730 --> 00:02:07,000 and recordings as these two have the most value for us. 23 00:02:07,640 --> 00:02:12,940 Heat maps are the visual representation of elements that are the most popular elements on any page on 24 00:02:12,940 --> 00:02:18,310 your website, which are marked with red color and least popular elements which are marked with blue 25 00:02:18,310 --> 00:02:21,040 color to create a heat map in a heat map. 26 00:02:21,040 --> 00:02:25,060 Top click on the new heat map button Namir heat map. 27 00:02:25,360 --> 00:02:28,930 It can be a name of the page that the heat map will be connected with. 28 00:02:29,290 --> 00:02:35,480 For us it can be homepage heat map then the number of pages the data should be collected for. 29 00:02:35,800 --> 00:02:39,540 Of course, the more pages, the more reliable will be our data. 30 00:02:40,030 --> 00:02:41,860 Then enter the address of your page. 31 00:02:42,100 --> 00:02:44,890 In our case, the area of our homepage. 32 00:02:51,160 --> 00:02:54,790 Click on Create Heat Map and how time will start collecting data. 33 00:02:56,510 --> 00:03:01,730 Come back to your website after some time and you will be able to see whether the collection of data 34 00:03:01,730 --> 00:03:05,900 was completed or not, of course, you can see partial data, too. 35 00:03:06,260 --> 00:03:10,460 Once you click on the heat map, you will see the screenshot of your page with a color on it. 36 00:03:11,030 --> 00:03:16,850 For desktop, you can see three different heat maps for each page heat map of Gleeks, heat map of mouse 37 00:03:16,850 --> 00:03:19,190 movement and heat map of mouse Krul. 38 00:03:20,000 --> 00:03:21,080 For mobile devices. 39 00:03:21,080 --> 00:03:23,120 You'll see heat maps for tap and scroll. 40 00:03:24,050 --> 00:03:26,630 How can you draw conclusions for all of these heat maps? 41 00:03:27,170 --> 00:03:32,750 First of all, because you see which areas of your page are the most clicked and thread moved, you 42 00:03:32,750 --> 00:03:35,480 should focus the most important information for your business. 43 00:03:35,480 --> 00:03:36,970 Exactly in those places. 44 00:03:37,430 --> 00:03:43,130 For example, if you see that the first position in the top menu is the most popular in terms of clicks 45 00:03:43,130 --> 00:03:49,340 and movements, and the most important position in the top menu is the one with your services like services 46 00:03:49,340 --> 00:03:51,270 on the first position in the top menu. 47 00:03:51,710 --> 00:03:58,340 Secondly, if you scroll heightmap, you know exactly what percentage of users reached a certain point 48 00:03:58,340 --> 00:03:59,050 of your page. 49 00:03:59,510 --> 00:04:03,440 If a lot of people don't scroll to important things, move them up. 50 00:04:03,680 --> 00:04:06,920 If people don't scroll at all, maybe shorten your page. 51 00:04:07,430 --> 00:04:13,070 Lastly, after collecting the heat map for the particular page, you can create an alternative version 52 00:04:13,070 --> 00:04:19,400 of this page, for example, alternative version of homepage, collect data and compare which version 53 00:04:19,400 --> 00:04:21,870 of homepage helps you better in achieving your goals. 54 00:04:22,730 --> 00:04:28,550 Secondly, you can see regarding of each person who visited your website when the data was collected, 55 00:04:29,000 --> 00:04:32,570 they are listed in the table and you can see from which country they are. 56 00:04:32,900 --> 00:04:34,550 What was the duration of the visit? 57 00:04:36,030 --> 00:04:42,300 And where the visit took place and the best part you can watch the whole recording, you see exactly 58 00:04:42,300 --> 00:04:48,150 how the visit went, where they were stopped, when they use crawled, how the mouse moved. 59 00:04:48,570 --> 00:04:52,630 You can use this recording to verify your assumptions about how you fought. 60 00:04:52,650 --> 00:04:54,780 Your website is used by the users. 61 00:04:55,200 --> 00:04:59,310 You can identify any interesting patterns by watching recordings. 62 00:04:59,550 --> 00:05:01,590 You can come up with a lot of improvements. 63 00:05:01,830 --> 00:05:05,670 For example, if many users stops in a particular place on the page. 64 00:05:06,200 --> 00:05:07,380 Think what is the reason? 65 00:05:07,590 --> 00:05:10,920 Is it's something interesting or is it something complicated? 66 00:05:12,950 --> 00:05:19,610 Also, you can delete or share any recording out regarding to favorites and filter recordings to show 67 00:05:19,610 --> 00:05:24,320 only visits from particular countries are only visits which lasted more than 10 minutes. 68 00:05:25,100 --> 00:05:28,160 The other two options you can exploring how dark they are. 69 00:05:28,160 --> 00:05:34,010 Also easy to set up, and I won't be covering them as they are less frequently used by the businesses. 70 00:05:34,490 --> 00:05:39,680 In the next video, I will show you how to identify companies who are visiting your website.