1 00:00:00,940 --> 00:00:07,300 Every successful company must keep track of its customers and potential customers who they are, how 2 00:00:07,300 --> 00:00:11,980 much money they spend on companies, products or services, what is their communication with them? 3 00:00:12,160 --> 00:00:16,100 Who is responsible for maintaining good relationship with them and more? 4 00:00:16,540 --> 00:00:21,400 Gone are the days when all customers and potential customers data was starting to excel. 5 00:00:21,400 --> 00:00:27,340 Spreadsheet knowing these companies who specialized customer relationship management systems, which 6 00:00:27,340 --> 00:00:32,530 compiled data from different marketing channels like customer data manually typed into the system, 7 00:00:32,770 --> 00:00:38,440 customer data collected from the website, customer data collected from email, customer data collected 8 00:00:38,440 --> 00:00:44,440 from social media, customer data collected from lifetime solution, customer data collected from conferences 9 00:00:44,560 --> 00:00:45,190 and more. 10 00:00:45,730 --> 00:00:51,460 This way, the company has all the customer information in one place and everything is nicely organized, 11 00:00:51,730 --> 00:00:57,490 ready to be analyzed, ready to be used in an advertising campaign, ready to be contacted by the sales 12 00:00:57,490 --> 00:00:57,760 team. 13 00:00:58,270 --> 00:01:03,940 In this chapter, you will see what is possible when you use Okimoto Customer Relationship Management 14 00:01:03,940 --> 00:01:05,500 Systems and Hardeen. 15 00:01:05,620 --> 00:01:07,780 How to use our functionalities in practice. 16 00:01:07,780 --> 00:01:13,980 You know, CMO software as the name indicates, customer relationship management system lets you use 17 00:01:14,020 --> 00:01:16,630 relationships with current and potential customers. 18 00:01:16,930 --> 00:01:24,010 According to the Salesforce study, 79 percent of buyers said it is either critical or very important 19 00:01:24,250 --> 00:01:27,310 to deal with people they trust and have relationships with. 20 00:01:27,700 --> 00:01:32,770 Don't ignore their opinion and to one of this year end systems to interact with them better.