1 00:00:01,240 --> 00:00:07,240 As we mentioned in the introduction video yesterday, our house is your business, All-In-One tools 2 00:00:07,390 --> 00:00:13,460 that became the center of all your marketing and especially digital marketing efforts in this area. 3 00:00:13,520 --> 00:00:17,380 We'll cover what can be done in those tools and main options they provide. 4 00:00:17,860 --> 00:00:21,160 CRM feature number one, content storage and engagement. 5 00:00:21,730 --> 00:00:24,080 This is the most basic feature of any CRM. 6 00:00:24,370 --> 00:00:29,040 It gives you one central database of all your contacts with all the information about them. 7 00:00:29,320 --> 00:00:32,530 Hundreds of bills such as name, surname, company. 8 00:00:32,530 --> 00:00:38,200 They are from phone number, country address, how they became customers, what they want from us. 9 00:00:38,200 --> 00:00:43,490 Who is responsible for your communication with the contact, what messages were exchanged and so on. 10 00:00:43,990 --> 00:00:45,670 This is visible to the whole team. 11 00:00:45,670 --> 00:00:47,500 So everyone is on the same page. 12 00:00:47,710 --> 00:00:50,320 All the contacts within the database can be edited. 13 00:00:50,500 --> 00:00:56,530 If any information changes, it can be updated, any contact can be removed or the owner of the contact 14 00:00:56,530 --> 00:00:57,270 can be changed. 15 00:00:57,790 --> 00:01:04,300 All of the data about customers and potential customers is nicely organized, which takes time and minimizes 16 00:01:04,300 --> 00:01:07,570 errors in communication apart from the contacts you share. 17 00:01:07,570 --> 00:01:11,250 And you can start contracts, documents and media files. 18 00:01:11,680 --> 00:01:14,730 CRM feature number two, both safety and efficiency. 19 00:01:15,070 --> 00:01:18,330 These features connected to the previous one you can integrate. 20 00:01:18,400 --> 00:01:24,280 You made a council every salesperson and keep track of every conversation with the client so everybody 21 00:01:24,280 --> 00:01:25,110 sees everything. 22 00:01:25,570 --> 00:01:31,540 If something if someone goes on holiday, conversation can be continued as there is story visible. 23 00:01:31,720 --> 00:01:35,700 If someone from the sales team leaves the company all the information space. 24 00:01:36,220 --> 00:01:41,370 Also, you can set up meetings that are actually from this year and makes notes about the client said 25 00:01:41,380 --> 00:01:43,360 that notification is not to miss anything. 26 00:01:43,840 --> 00:01:50,740 That's and to those assigned by of task, you, our client, these maksym work as a project management 27 00:01:50,740 --> 00:01:54,850 tool, CRM feature no free analytics and reporting. 28 00:01:55,270 --> 00:01:57,430 You can generate a lot of different reports. 29 00:01:57,610 --> 00:02:03,250 For example, report about your customers, how much they spent in the last year, how many contacts 30 00:02:03,280 --> 00:02:08,200 you have in your database, how much money is in play and can be added to your revenue in the future. 31 00:02:08,920 --> 00:02:14,950 Also, reports about the safety of U.S. most clients who generate the most money for the company, who 32 00:02:14,950 --> 00:02:19,840 sent most messages, who make most calls and who is doing nothing and shouldn't be fired. 33 00:02:20,350 --> 00:02:26,170 Are there available reports, arguments about performance of your website, social media or other companies, 34 00:02:26,500 --> 00:02:28,470 but only if you integrate that within your seat. 35 00:02:28,510 --> 00:02:34,360 Now there is an option to generate tracking things inside CRM, something you have seen in the analytics 36 00:02:34,360 --> 00:02:34,780 chapter. 37 00:02:35,080 --> 00:02:35,950 Some of this year. 38 00:02:35,970 --> 00:02:43,150 I have a graph monitoring would be routine, but in most cases its performance is poor CRM feature number 39 00:02:43,150 --> 00:02:45,550 for landing pages and farm setup. 40 00:02:45,910 --> 00:02:51,040 Instead of hiring would to create your website for you or page for a standalone page builders. 41 00:02:51,280 --> 00:02:52,810 You can do it directly this year. 42 00:02:52,810 --> 00:02:59,080 M usually is done with simple direct control functionality, which has some limitations, but it's suitable 43 00:02:59,080 --> 00:02:59,920 for most people. 44 00:02:59,920 --> 00:03:05,740 Project you can prepare a home page about page, contact page or any other page you want. 45 00:03:05,920 --> 00:03:09,520 You can set up web forums to collect the data of potential leads. 46 00:03:09,970 --> 00:03:11,730 All of the leads that fill out the form. 47 00:03:11,860 --> 00:03:17,530 I started collecting this Syrian system CRM feature number five content management system. 48 00:03:17,890 --> 00:03:22,600 Not only you can create pages, but you can publish your content directly from CRM. 49 00:03:23,020 --> 00:03:29,530 This makes CRM systems competition to the content management systems such as WordPress or Joomla. 50 00:03:30,040 --> 00:03:34,210 You can simply write articles at media and publish them on your blog. 51 00:03:34,420 --> 00:03:40,810 In most serum's, you have also CEO tools that your disposal CRM feature a number of six advertising 52 00:03:40,810 --> 00:03:41,650 and social media. 53 00:03:41,920 --> 00:03:48,550 Some CRM allow you to answer your account like Google after completing his second Facebook account and 54 00:03:48,550 --> 00:03:54,510 war and run us directly from the CRM not to log into different websites operating this way. 55 00:03:54,790 --> 00:03:56,620 Advertising data in your CRM. 56 00:03:57,010 --> 00:04:02,440 Almost all of the Syrians allow you to round email marketing campaigns so you can choose contacts and 57 00:04:02,440 --> 00:04:04,000 send them promotional messages. 58 00:04:04,450 --> 00:04:10,240 You can also connect your social media profiles and publish both directly from CNN, which is quite 59 00:04:10,240 --> 00:04:16,750 comfortable and provides additional insights like data from your database, interactive interactions 60 00:04:16,750 --> 00:04:23,380 with your social media post CRM, feature number seven, marketing, automation, CRM and now alchemy 61 00:04:23,390 --> 00:04:24,250 different tasks. 62 00:04:24,340 --> 00:04:26,020 So you don't have to do the manually. 63 00:04:26,260 --> 00:04:31,300 For example, creating a deal for a client, sending emails, making contacts and more. 64 00:04:31,570 --> 00:04:34,240 We will cover that in more detail later in the course. 65 00:04:34,810 --> 00:04:37,750 As you see, modern theorems provide a ton of features. 66 00:04:37,960 --> 00:04:43,050 The main benefit is that you can manage everything from one place and that you can use the effect of 67 00:04:43,060 --> 00:04:45,760 synergy between different marketing activities. 68 00:04:46,150 --> 00:04:52,380 For example, you can publish your article for CRM, see from your database, read it, send emails 69 00:04:52,390 --> 00:04:56,860 with those contacts with the Facebook revolution, see who clicked on it and send the message remember 70 00:04:56,880 --> 00:04:57,430 position. 71 00:04:57,790 --> 00:05:00,610 And there are hundreds of similar activities you can combine. 72 00:05:00,860 --> 00:05:07,390 Thanks to the fact that everything is one place in one place, as for disadvantages, one's in Syria 73 00:05:07,460 --> 00:05:10,380 often don't use full potential of the particular activity. 74 00:05:11,060 --> 00:05:16,220 For example, if a Syrian tool allows you to run Google Maps inside the tool, it won't give you all 75 00:05:16,220 --> 00:05:18,590 the options that are possible in Google assistant. 76 00:05:18,590 --> 00:05:19,010 So. 77 00:05:19,310 --> 00:05:21,770 So you receive somewhat simplified solution. 78 00:05:22,130 --> 00:05:26,500 Also, not all Syrian systems that to all of the options we mentioned in this video. 79 00:05:26,780 --> 00:05:29,380 And if they provide, they do it for a lot of money. 80 00:05:29,450 --> 00:05:31,810 So it is not that not often cost effective. 81 00:05:32,180 --> 00:05:36,800 In the next video, we will see how to configure and use one of this year and tools in practice.