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He and marketing is one of the oldest channels of digital communication with consumers and potential

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consumers, according to different sources.

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The first email campaign was sent back in 1978, and after all these years, it's still being used by

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millions of companies.

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Why?

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Because it can be very effective, depending on the vagaries of recipients.

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And copy of your email.

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You can expect that one in four people will open your message and it will be one on one to one communication.

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You will have full attention, although usually for very short periods.

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Over time, email marketing evolves tremendously.

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It used to be ugly looking with a lot of money were required.

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At the moment, marketers have plenty of e-mail marketing tools at their disposal.

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With them, you can create destructive messages in a blink of an eye.

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We've seen the user icon solution.

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You can alchemy the sending process to save time and reach more people.

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In this chapter you will see how email marketing works in general and some best practices.

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Then we will straight to one of the main marketing tools and create some example campaign.

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Maybe email marketing is old, but it's definitely not rasti.

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Let's get started.