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There are a couple of important decisions and steps you need to take before sending him any messages

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to the mailboxes of your customers and potential customers that you need to have an audience to thank.

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You're going to be your own audience by using several strategies.

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For example, if you're an e-commerce star before each purchase, you can add the checkbox that the

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user agrees to receive marketing communication from your company, or you can create a valuable newsletter

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and include an option to sign up for you on your website or other interesting materials like reports

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or research available to those who are going to receive marketing communication from you.

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This is the best and recommended way of building your e-mail marketing audience because these people

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already expressed interest in what you have to offer or say.

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They agreed to be contacted by you and often already are paying customers.

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This approach, however, takes time and outreach is sometimes limited.

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The second approach is to buy an ideas from an external partner.

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There are a lot of different companies sending data, most of them claiming that it was collected 100

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percent.

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Figure you can buy contacts from any country and with any working specification you want, you can type

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by e-mail database into Google and thousands of results will appear this way.

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You can quickly send your campaign and video reach.

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However, there are a lot of problems with this approach.

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Data is usually low quality and was used extensively by other companies.

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So these people already receives hundreds of promotional emails.

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Also, you have to pay for an external database, which is quite expensive.

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Sometimes you need to face legal problems as well.

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My advice is to focus on building your own database or combining both approaches if you need results

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fast.

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Once you have your audience, the second decision is what do you want to send to your audience?

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You can send various kinds of messages with the author of your company with informational content updates

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from your company, invitation for a mentor or organizer anymore, usually by an e-mail marketing plan,

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and write down when to send that message and to whom.

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Remember to always tell your end goal in mind.

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If you want to send more, you can include coupons in your messages and authentic during the period

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when you sell products and promotional prices, for example, like Friday or Christmas.

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If you want to increase awareness of your company's services, you can send e-mail with case studies

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or rate campaigns or company prepack in the past.

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You should also segment your audience.

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Not every message is interesting and suitable for every person.

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If someone is in your company for more than 10 years, sending him or her welcome message, introducing

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your company may be either pointless or unknowingly to the user.

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You can create multiple segments or groups of contacts and while contact them, including multiple segments,

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for example, you can create the segments for your customers and another segment for companies from

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your country and include one contact in both of these groups.

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You can create demographic based segments like men or women or customers.

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Under 25, you can create behavior based segments like high spenders or frequent buyers.

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I will show you later how to create segments in an e-mail marketing tool.

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But you should have the general idea about your clients and how to segment them.

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Since you mentioned e-mail marketing tools, you should choose one according to your needs.

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They basically charge you a small monthly fee for using the service.

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An additional fee based on the number of contacts you have and the number of e-mails you want to send.

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One of the most recognizable companies name in the marketing category are making constant contact.

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And then in lieu, we will use Manging as an example in Distractor, which was previously focused 100

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percent on the marketing.

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But now they are expanding to become a full CRM and marketing platform stelae that e-mail marketing

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options are best in class.

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In the next year, we will cover signing up and basic configuration of the two.