1 00:00:01,020 --> 00:00:06,340 OK, it's time to create our first e-mail and send it to our audience to do that. 2 00:00:06,660 --> 00:00:08,490 Go to the create and then email. 3 00:00:10,100 --> 00:00:16,460 We will send regular e-mail out to me that allows you to send e-mail automatically based on some trigger 4 00:00:16,700 --> 00:00:20,610 and plain text is an e-mail without images or fancy styling. 5 00:00:21,350 --> 00:00:26,840 Let's assume we are a shoe company and we want to present the new product that our company launches 6 00:00:27,290 --> 00:00:30,800 within our campaign shoe X, Y, Z launch. 7 00:00:35,720 --> 00:00:42,590 And quickly begin, first, we want to choose people who will receive this email and announces plans 8 00:00:42,590 --> 00:00:45,580 to be in the USA and it is an expensive show. 9 00:00:45,800 --> 00:00:51,740 So instead of all contacts, we'll send it to people from the USA who's estimated spend is about five 10 00:00:51,740 --> 00:00:52,550 hundred dollars. 11 00:00:54,230 --> 00:01:00,680 Can edit fancy pants and you can choose from all of the segments that's and groups that you have created 12 00:01:00,680 --> 00:01:05,030 in the previous video will show segment USA High estimated spent. 13 00:01:05,300 --> 00:01:07,690 So only such people who receive this message. 14 00:01:08,730 --> 00:01:15,730 Also, we will check personalize to field to use Majdanek mentioned in the previous video, we just 15 00:01:15,730 --> 00:01:21,660 ethnonym her name from the list this way, the first and last name of the contact from your database 16 00:01:21,660 --> 00:01:26,010 of contacts will be used in the field instead of full email address. 17 00:01:26,670 --> 00:01:29,550 It looks better and helps to avoid spam filters. 18 00:01:30,590 --> 00:01:31,940 WikiLeaks say field. 19 00:01:33,700 --> 00:01:40,420 Then we said the farm field by clicking on added farm, it will be filled with default values specified 20 00:01:40,420 --> 00:01:43,060 for your account, you can change those. 21 00:01:43,300 --> 00:01:47,050 My email address will have to be confirmed in your mailbox. 22 00:01:47,740 --> 00:01:50,770 WikiLeaks's safe, then the subject of an email. 23 00:01:51,280 --> 00:01:57,280 We will simply type don't miss the premier of X issue and emerging with heart. 24 00:02:06,470 --> 00:02:09,830 Text appear after the subject line in most e-mailed clients. 25 00:02:10,540 --> 00:02:12,010 We will provide more details. 26 00:02:12,830 --> 00:02:19,790 The premiere of the show will take place in the New York Shop and shoe X, Y, Z shop on the first of 27 00:02:19,790 --> 00:02:20,300 August. 28 00:02:21,540 --> 00:02:22,440 WikiLeaks safe. 29 00:02:24,410 --> 00:02:27,180 Now it's time for the content of that e-mail. 30 00:02:27,560 --> 00:02:28,920 Click on the design email. 31 00:02:29,480 --> 00:02:35,600 You can choose one of the available templates, either free or paid, or you can provide your own code, 32 00:02:36,170 --> 00:02:39,660 will choose the first template and adjust it to our needs. 33 00:02:40,190 --> 00:02:46,430 Right now, our e-mail consists of placeholder for a logo at the top title, placeholder for the product 34 00:02:46,430 --> 00:02:52,490 photo, some text content shop button, some other product recommendations and futer. 35 00:02:53,950 --> 00:02:59,860 On the right side, you have all of the elements you can add to your message like images, buttons, 36 00:03:00,250 --> 00:03:05,550 text dividers and so on, you can have them by truck and drop. 37 00:03:05,920 --> 00:03:11,590 So if you would like to have tags before the image of the product, you just click on it, drag it to 38 00:03:11,590 --> 00:03:12,670 the appropriate place. 39 00:03:13,710 --> 00:03:21,000 You can also move elements by clicking on the icon and place them where you want, you delete elements 40 00:03:21,150 --> 00:03:22,960 by clicking on the delete icon. 41 00:03:23,490 --> 00:03:27,810 You can also duplicate elements and edit them to change text or images. 42 00:03:29,430 --> 00:03:35,610 Let's edit the first element and upload our logo on the replace button and then upload. 43 00:03:38,440 --> 00:03:44,900 To the correct from your computer, and once it's uploaded, you can adjust its size and optionally 44 00:03:45,200 --> 00:03:46,240 at a link to it. 45 00:03:46,430 --> 00:03:50,900 So if someone click on it, he or she is redirected to the website of your choice. 46 00:03:51,500 --> 00:03:52,940 We click, save and close. 47 00:03:53,940 --> 00:03:57,810 Then let's change the Title X to X, Y, Z show is coming. 48 00:04:02,720 --> 00:04:09,500 Safe and close to replace the image of the product again, we upload it their you from our computer. 49 00:04:16,320 --> 00:04:21,600 This time, we will put a link to the product page so anyone clicks on this show image, they will be 50 00:04:21,600 --> 00:04:23,220 redirected to this page. 51 00:04:24,090 --> 00:04:26,430 We they were out and click insert. 52 00:04:29,500 --> 00:04:32,420 Then we replaced the text with our description of the product. 53 00:04:33,040 --> 00:04:38,680 We copy paste some catchy sample text, then at the beginning we add some personalization. 54 00:04:39,190 --> 00:04:42,280 We take high marijuana with pipes and starts. 55 00:04:43,570 --> 00:04:49,080 It will be replaced by high end, the name of the contact, it should bring better results. 56 00:04:51,130 --> 00:04:52,330 Then safe and close. 57 00:04:54,100 --> 00:04:55,150 Click on the bottom. 58 00:04:56,080 --> 00:04:57,640 Jesse texta by now. 59 00:05:02,590 --> 00:05:09,370 By staying to your product, mate, w w w that show, x, y, z shop, dot com. 60 00:05:11,210 --> 00:05:15,470 You can change the color of the baton in this style top, let's make it, aunt. 61 00:05:21,250 --> 00:05:22,270 Safe and close. 62 00:05:23,240 --> 00:05:27,110 We removed the last section as we don't want to propose other products. 63 00:05:29,820 --> 00:05:35,460 Now, let's add in the future, we have only a Facebook profile, so we posted a link to our Facebook 64 00:05:35,460 --> 00:05:38,100 profile and we delete the rest of the icons. 65 00:05:45,140 --> 00:05:52,430 Safe and close, you can also edit copyright, unsubscribed text and so on, but we will keep them as 66 00:05:52,430 --> 00:05:52,880 they are. 67 00:05:53,480 --> 00:05:59,730 Please also note that because we are using a free account make, but will be added to the Futer, we 68 00:05:59,840 --> 00:06:00,890 continue at the top. 69 00:06:00,890 --> 00:06:01,250 Right. 70 00:06:04,210 --> 00:06:10,240 You can send e-mail now or in a pay package scheduled for later before you send an actual e-mail. 71 00:06:10,450 --> 00:06:16,120 It's always a good idea to send that e-mail, to see how it looks like you're doing by clicking on the 72 00:06:16,120 --> 00:06:19,270 sent, that is e-mailing and typing your e-mail address. 73 00:06:31,330 --> 00:06:33,040 Here's how it looks in my mailbox. 74 00:06:38,280 --> 00:06:41,130 If everything is correct, click on the send button. 75 00:06:42,460 --> 00:06:46,180 Confirmed a number of contacts to Santa and Cleek sent now. 76 00:06:47,830 --> 00:06:50,770 And voila, you've sent your first e-mail campaign. 77 00:06:52,290 --> 00:06:58,110 To see the statistics for this campaign, you visit the reports tab, you can immediately see the open 78 00:06:58,110 --> 00:06:59,760 percentage and peak percentage. 79 00:07:00,270 --> 00:07:05,550 If you click on the viewer report, you will have access to more details like who exactly opened your 80 00:07:05,550 --> 00:07:09,470 email, what links in the emails were leaked the most and so on. 81 00:07:10,110 --> 00:07:13,490 You can use all of these data to optimize their campaigns in the future. 82 00:07:13,770 --> 00:07:19,560 For example, you can create a segment of users who opened your email and sent them another message. 83 00:07:19,800 --> 00:07:25,560 Or if you see that the orange button is not clicked so well, you can try to change its color and location.