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In the introduction video, I mentioned that there are a lot of different tasks and alchemy with digital

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automation tools, that three main categories of optimation, first time automation categories, image

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automation, second automation categories, website automation and automation categories in some databases,

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automation, each automation is controlled by the workflow.

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Workflow is just a series of steps that will take place as part of the automation.

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Let's see some of the most useful rifle's from each the mission category starting with you may automation

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expert.

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First workflow you might consider is where you are the new clients to your database and your CRM.

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You want to send a welcoming thanking this person for becoming like maybe providing some additional

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information about the company and to present further opportunities for the corporation by setting this

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workflow in a marketing automation tool.

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You don't have to remember to send email to each new client.

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You don't have to write thanks to each time and you then have to send an email manually.

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All of this is done automatically.

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You save time and you minimizes the chances of error.

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Second, you may recall, you may consider it when one of your contacts has a birthday, you get an

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automatic.

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You made it with best wishes.

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It will help you beat them by the relationship with this client and also as a human element to your

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company, who cares about people?

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And not that you may very well be suitable for companies who are subscription based service like Netflix,

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a subscription.

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And soon you're going to inform about the renewal of the if there is no.

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I know how you can remind users to on the subscription.

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This way you maximize your chances to keep already paying subscribers next time, and rightfully so.

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You published a new piece of content on the blog.

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You may want to notify people in your database to increase pages and other statistics.

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As you can see, this seeming automation where those are simple two steps, workflows based on one condition,

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but you can create more complicated, multi-step workflows with a lot of different conditions.

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For example, you want to send e-mail campaign to potential customers who haven't bought anything from

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you yet.

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This message will contain information about the specialist and offer and collate these Dunbarton site

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potential customers who opened this e-mail that industry groups through Kruglik on the economy, this

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gun battle with receive additional email with the discount coupon second group who opened an e-mail

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box not clicked on the discount button, will receive another message with higher discount and encouragement

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to it.

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People who haven't opened it even opened an email will receive a message with another offer.

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Such workflow would have to deliver to your potential customers the message with the highest probability

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of conversion.

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Let's shift to their website automation category.

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First live site workflow is to display a pop up message on screen.

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If someone visited your website for the first time, it could be a message with cookie information,

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plus no context of useful information like contact information or about company information.

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Another website's workflow is when the U.S. wants to close them webpage with our product and we don't

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buy give.

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Then here share a message.

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We an additional coupon asking to complete the purchase.

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You're going to win even a quarter of leading users.

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We miss the workflow.

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Another website for our focus.

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When someone is on your website for more than five minutes, you can display this every asking to rate

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the content of your website and suggest changes to improve it.

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This way, you can collect an honest opinion from the user about the user experience next.

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The Web site workflow is fine.

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You have in your CRM data about the money spent by the user.

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You can display different products on the project page.

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The users will buy expensive products on your website and different products to the users will buy only

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cheap products and other websites backflow and be connected with data.

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For example, a shopping holiday.

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You can display a message with an additional discount to every person who visits your website on Black

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Friday.

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This is a great occasion to increase your sales on that particular day, as a lot of shoppers are looking

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for special deals.

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Finally, let's take a look at some examples from this and that automation category.

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First, use and databases workflow is when a current B2B client is inactive for more than three months.

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And by inactive, I mean, there was no email communication with this client and the client hasn't visited

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our website.

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Automatic notification is sent to the sales team, will investigate further.

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What is the reason for that inactivity.

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This way you can reactivate your client.

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May maybe a simple phone call from the salesperson asking what that would do.

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That trick, another list and database workflow is when a new person fills out to contact form on your

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website and after two days still doesn't have an owner in your CRM.

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This contact can be automatically assigned to the salesperson responsible for general inquiries are

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notification can be sent from the system.

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Asking the sales team to choose the owner of this contact display.

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You avoid losses, opportunities, negatives and database workflow is when a user wants some expensive

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products from your shop, he or she automatically move to this segment.

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The.

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Consumers who buy expensive products next year end, thanks to that, you didn't have to do each time

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manually.

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And another DNA database profile is when you are a business who says only from your many channels and

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just click the unsubscribe button.

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Human error messages is automatically removed from your screen because you can send any more messages

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and therefore send him anything in the future.

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And the last example of it, and they can be workflow.

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Imagine you have a 15 year CRM potential value of the customer.

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Each time a user spends on your website more than 30 seconds, you want to I add five points to that

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value and each time he uses the services page, you get another ten to that value.

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If the user is inactive for one week, subtract five from the value.

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This way you can easily identify users the highest potential.

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I hope you now see the possibilities and the value of marketing automation and how you can use it for

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the benefit of your company.

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It's time for practice.

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We will see how to set up some only referrals from our commission category, website, automation category

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and different databases category in the next three years.