1 00:00:01,490 --> 00:00:07,310 To show you how to set up a website, the marketing corporation will use HubSpot to which you are already 2 00:00:07,310 --> 00:00:11,780 familiar with from the previous chapter to use website automation workflows. 3 00:00:12,140 --> 00:00:17,750 First, you should either create your entire website and say Tapsell or integrate our existing website. 4 00:00:17,780 --> 00:00:24,290 We have to look into your Facebook account and go to the marketing website. 5 00:00:24,440 --> 00:00:27,560 Landing pages, click on the button. 6 00:00:28,070 --> 00:00:32,960 For this example, we will create a sample landing page or website that automation. 7 00:00:33,770 --> 00:00:35,990 We will use one of the available templates. 8 00:00:36,230 --> 00:00:41,220 But in a real project you would create your own template with the help of a deaf team. 9 00:00:42,170 --> 00:00:44,710 We will choose the vast free column landing page. 10 00:00:45,350 --> 00:00:47,210 This is the PDF download page. 11 00:00:47,720 --> 00:00:51,170 The internal page name will be Despedida of download. 12 00:00:51,830 --> 00:00:53,150 Click on Create Page. 13 00:00:55,090 --> 00:01:01,450 You cannot just text and images or add new models, but we will not implement any changes for now, 14 00:01:01,750 --> 00:01:04,810 since we want to focus on automation, not design. 15 00:01:05,650 --> 00:01:11,830 Go to the settings, stop your page, a title we will use at PDF download. 16 00:01:13,460 --> 00:01:19,850 Then I just debate you out in the real world, you would connect your domain, which can be done by 17 00:01:19,850 --> 00:01:24,440 clicking on the connect your domain link that we will use to sample Hobsbawm domain. 18 00:01:25,780 --> 00:01:27,700 We will not feel any other fields. 19 00:01:28,670 --> 00:01:35,730 At this time, we will ignore the ultimate stop, which is foresight, engine optimization and shelter, 20 00:01:36,200 --> 00:01:38,180 and we click on the publish button. 21 00:01:39,770 --> 00:01:42,640 And confirm that this is what we want to do. 22 00:01:46,200 --> 00:01:50,250 The website is now life, and you can click on that, you were able to see it. 23 00:01:50,790 --> 00:01:53,700 Now let's create the first Web site, Automation, the workflow. 24 00:01:54,300 --> 00:01:57,800 It applies to any website visitor who is our client. 25 00:01:58,410 --> 00:02:04,770 He visits the PDF download page with some educational material that we provide, but he doesn't download 26 00:02:04,770 --> 00:02:04,930 it. 27 00:02:05,370 --> 00:02:10,760 He wants to leave our page, for example, open another tap before we let him leave. 28 00:02:11,070 --> 00:02:17,130 We display a pop up with an info that we can redirect him to our YouTube channel where he can watch 29 00:02:17,130 --> 00:02:20,130 educational videos instead of reading PDF. 30 00:02:21,050 --> 00:02:25,790 To set this up, we go to the marketing chapter forums. 31 00:02:26,760 --> 00:02:31,860 Click on create form to a pop up form from the list and click next. 32 00:02:33,090 --> 00:02:40,230 You have several platforms to choose from, will stick with the popup box, which is usually used when 33 00:02:40,230 --> 00:02:43,020 we want to stop a user before he leaves our website. 34 00:02:44,360 --> 00:02:51,320 We click on the callout and we change the text, too, instead of reading the PDF, you can watch educational 35 00:02:51,320 --> 00:02:53,450 videos on our YouTube channel. 36 00:02:54,610 --> 00:02:57,660 The text will be visit our YouTube channel. 37 00:03:01,720 --> 00:03:03,760 We will keep the color of the Martin. 38 00:03:04,950 --> 00:03:11,070 We will change the bottom link to nonhostile Tyrrell and Pfiesteria of our YouTube channel. 39 00:03:15,940 --> 00:03:23,310 Then we go to the targeting options, we want this form to be displayed on our PDF download web page 40 00:03:23,770 --> 00:03:27,010 so we tenge all pages to E from dropdown. 41 00:03:28,690 --> 00:03:31,960 And we copied the address of PDF download page we created. 42 00:03:34,170 --> 00:03:40,860 Also, we want to display it only to our clients so we choose when a visitor is a contact from the visitor 43 00:03:40,860 --> 00:03:42,030 information section. 44 00:03:47,520 --> 00:03:50,040 Also at Grigoris on ABC Content. 45 00:03:52,210 --> 00:03:58,210 In the options, you can specify when you want to display this pop up to the user again, we will leave 46 00:03:58,210 --> 00:04:02,470 two weeks, we click on next and then publish and set it life. 47 00:04:05,940 --> 00:04:07,150 Let's quickly test it. 48 00:04:07,800 --> 00:04:15,180 We are a customer database, we visit the PDF download web page, we scroll the site a little click 49 00:04:15,180 --> 00:04:15,930 here and here. 50 00:04:17,050 --> 00:04:22,360 And when we want to go to another top, a pop up box, we'll call it with call to action to our YouTube 51 00:04:22,360 --> 00:04:25,390 channel is displayed exactly as we intended. 52 00:04:26,760 --> 00:04:33,240 Is workflow is also great if someone wants to leave your site without buying a product, you can stop 53 00:04:33,240 --> 00:04:34,610 them with discount coupons. 54 00:04:35,530 --> 00:04:39,170 Now, I will show you another example of website automation workflow. 55 00:04:39,790 --> 00:04:45,550 This time we want to show different headline text on our Web page today, users who have German as their 56 00:04:45,550 --> 00:04:51,550 language in the browser and different headline text to all other users to set this up. 57 00:04:51,790 --> 00:04:56,320 We come back to the marketing website, landing pages section. 58 00:04:57,260 --> 00:05:02,180 We click on the edit button next to the PDF download, something that we created. 59 00:05:04,540 --> 00:05:06,060 We click on the text module. 60 00:05:06,990 --> 00:05:08,650 The panel on the left appears. 61 00:05:09,880 --> 00:05:12,190 We click on the make model Smart Button. 62 00:05:13,790 --> 00:05:20,480 You can see you can show different content based on several things like country of the user or device 63 00:05:20,480 --> 00:05:23,950 of the user that we are interested in their preferred language. 64 00:05:24,860 --> 00:05:26,570 Select German from the rubber down. 65 00:05:30,570 --> 00:05:31,590 Click on Create. 66 00:05:34,380 --> 00:05:38,790 For this group, we will both text Wilkommen at the top. 67 00:05:39,970 --> 00:05:46,570 We click on edit in expanded view and we enter the text, we click on apply changes. 68 00:05:47,760 --> 00:05:51,270 Click on update and then update page now. 69 00:05:52,480 --> 00:05:59,140 Let's visit our page to test it first with German as the language set in your browser, you can see 70 00:05:59,140 --> 00:06:00,310 Wilkommen at the top. 71 00:06:02,660 --> 00:06:04,760 Now, let's change the language in the browser. 72 00:06:12,490 --> 00:06:15,570 You can see Wilkommen text is not there anymore. 73 00:06:18,690 --> 00:06:24,750 Now you know how to set up website automation workflows in HubSpot in the next video, we will set up 74 00:06:24,750 --> 00:06:28,830 automation workflows in the ideas and databases automation category.