1 00:00:01,720 --> 00:00:08,540 Search engine optimization Orazio ensure our own activities that you take to get your website triumphalists 2 00:00:08,590 --> 00:00:14,560 engine results down 40000 searches on Google every second, three point five billion such as Google. 3 00:00:14,560 --> 00:00:17,860 And they these are the numbers you simply can't ignore. 4 00:00:18,190 --> 00:00:21,910 People are looking for products and services they want to buy. 5 00:00:22,210 --> 00:00:23,970 They want to spend money online. 6 00:00:23,980 --> 00:00:28,420 And obviously, if they search for something you offer, you want to be found by then. 7 00:00:28,780 --> 00:00:33,380 Google needs to decide which results should be presented to the users and in which order. 8 00:00:33,700 --> 00:00:39,010 This is not a simple task, and Google needs to keep the most users happy and generate revenue at the 9 00:00:39,010 --> 00:00:39,690 same time. 10 00:00:40,120 --> 00:00:43,770 In this chapter, I will show you how search engine work in general. 11 00:00:44,020 --> 00:00:47,160 What are the ranking factors and which of them are important? 12 00:00:47,500 --> 00:00:53,530 Then we will take a closer look at the Q3 search process, which is a critical part of your success 13 00:00:53,530 --> 00:00:54,860 in terms of positioning. 14 00:00:55,270 --> 00:01:00,020 After that, we will cover the monitoring of your position in this search results. 15 00:01:00,370 --> 00:01:04,520 Next, I will show you what to focus on if you want to improve your ranking. 16 00:01:04,920 --> 00:01:10,960 First, I will cover how to secure links from other Web sites, and then I will shed some light on other 17 00:01:10,960 --> 00:01:11,440 factors. 18 00:01:11,440 --> 00:01:15,610 You should optimize like content you produce and engagement of users.