1 00:00:01,360 --> 00:00:07,740 Such plans consist of two main things they have a of information among websites and algorithms or formulas 2 00:00:07,740 --> 00:00:13,650 that calculate which websites should be returned to the user or by programming not to dive into technical 3 00:00:13,650 --> 00:00:19,560 details and to simplify such and engines and collect data from Web sites with the help of a computer 4 00:00:19,560 --> 00:00:20,820 program called the KRONUR. 5 00:00:21,180 --> 00:00:27,540 Then in the process called passing information such as things are expected from download the data after 6 00:00:27,540 --> 00:00:34,020 that information are added to database in the process called indexing one information seemy database. 7 00:00:34,140 --> 00:00:39,240 It can be used by the algorithm to determine when the website should be displayed to the user and to 8 00:00:39,240 --> 00:00:42,540 retaining search results for background queries is super fast. 9 00:00:42,780 --> 00:00:48,930 Taking only the fraction of the second will confirm that there are more than 200 factors that affect 10 00:00:48,930 --> 00:00:50,660 your position in Google search results. 11 00:00:50,970 --> 00:00:56,340 These are things like the speed of your website keywords using the title or description optimization 12 00:00:56,340 --> 00:01:01,560 of Imagist on your website, mobile friendliness, content, sensi broken links. 13 00:01:01,560 --> 00:01:04,410 You're that you use the application of content. 14 00:01:04,410 --> 00:01:06,780 A number of pages that links to your Web site. 15 00:01:07,110 --> 00:01:09,690 Click for NPR Web site and many, many more. 16 00:01:09,960 --> 00:01:11,760 It's impossible to cover them all. 17 00:01:12,000 --> 00:01:17,730 Also, you should not spend your time on optimizing most of these factors as they have very little tiny 18 00:01:17,730 --> 00:01:21,930 effect on your position in this search results like 0.01 percent. 19 00:01:22,290 --> 00:01:27,360 That's why you should focus on the ranking factors that have the biggest impact on Google ranking only. 20 00:01:27,570 --> 00:01:28,650 What are these factors? 21 00:01:28,920 --> 00:01:34,350 Although you can be 100 percent sure because Google itself showed the exact formula they used to calculate 22 00:01:34,350 --> 00:01:35,100 search results. 23 00:01:35,610 --> 00:01:40,380 There are there have been numerous studies from external companies that determining factors that are 24 00:01:40,380 --> 00:01:41,610 more important than others. 25 00:01:41,940 --> 00:01:47,730 One of them is from Becklin Company, who is one of the best experts in the search engine optimization 26 00:01:47,730 --> 00:01:48,300 industry. 27 00:01:48,450 --> 00:01:50,850 They analyzed almost 12 million Web sites. 28 00:01:51,030 --> 00:01:55,260 They check the operations and statistical significance of dozens of different factors. 29 00:01:55,530 --> 00:02:00,630 It turned out that the factors with the biggest impact on position search results are the number and 30 00:02:00,630 --> 00:02:05,670 quality of links from different groups like your own website length and quality of the content you produce 31 00:02:05,820 --> 00:02:08,040 and thanks spent on your website by the users. 32 00:02:08,400 --> 00:02:10,980 This will be the factors that we going to have a closer look at. 33 00:02:11,220 --> 00:02:16,560 But before you start optimizing their most important factors, you need to decide what keywords you 34 00:02:16,560 --> 00:02:21,270 want to be positioned for and you can find them during the process of keyword research, which we will 35 00:02:21,270 --> 00:02:22,590 cover in the next e-mail.