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Google estimated that they are close to 43 pages across the Internet and this number is rapidly growing.

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It's impossible to be on the first page of Google search results on every single keyword, even only

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for keywords in your own industry.

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The competition is to.

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That's why it is critical that just QIC that are the most important for your business and that you can

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run far in a reasonable time.

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One caveat in today's edition, you are not optimizing content for a single keyword, but also for other

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phrases related to that keyword at the same time, your thumb that you actually just work as your guideline

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and on which you will be the content and ideas on what cover button will come to dominate their media.

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Before we dive into specific U.N. essentials tools, you should know that there are three basic types

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of keywords hacked body and they keywords excuse me, are very sharp.

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They consist of one or two words, for example, basketball.

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They have very high search volume, but this is very hard to be right for them.

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Also, after looking at them often, you don't have an idea what the user intent is, whether he or

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she wanted to know more about basketball byproducts related to basketball or watch a basketball game

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by the keywords consist of two or three words.

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They still have the search volume and it's easier to read for them.

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For example, basketball.

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Fisher, thank you.

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I suppose it's a form of more words.

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The search volume for is slower, but it's much easier to read for them.

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You also know better.

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That's retention of the user.

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For example, BUYOFF, North Carolina law, basketball, theCIA.

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The general rule is that you want to focus on body and the U.S. known efforts as they are easier to

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run for.

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And because you have more details about the query, you can bring your right to your website.

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The user will be more interested in what your company offers.

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One of the best tools for keyword research is Google keyword planner.

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It's part of the global solution, but it's very useful for CO2.

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To start using it now to the website ads that Google dot com.

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Click on the start now button.

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Log into our Google account if you're not logged in.

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If you see the main dashboard, we will ask you to create your first campaign, but we will keep this

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by clicking switch to expert mode at the bottom.

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And then on create an account without a campaign link.

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The one thing you need to confirm is your billing information.

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This is foregrounding advertising, which we will cover in the search engine advertising chapter.

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Please note this information can't be changed in the future so very carefully.

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You can submit.

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And explore your account.

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Make sure you're in the expert mode, click on the top right, and if you have an option, click on

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switch to the expert mode.

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This way, you will have more options available in your account.

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Now click on the Tools and Settings icon and then on Think you are planner.

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You have two options here.

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You can either discover new keywords or if you already have a keyword, at least you can check the potential

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of your keywords.

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We don't have any, so we will seek to discover new keywords.

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Next, you can specify keywords that are connected to your business.

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The good starting point may be products or services you offer.

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Let's assume you are a creative agency business.

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You offer services like website design and product design.

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Enter these keywords in the box, separated by commas.

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Choose a language and country you are interested in.

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Well, it was English and the USA.

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Click on Get Results.

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You can see more than 600 ideas up here on the list.

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You should do some searching and filtering to make the keyword selection easier.

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Click on Add Filter and then choose competition.

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We want only keywords with medium and low competition.

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Click, apply, secondly, click on the average monthly searches to sort by this column.

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Because we are selling to other companies and not to consumers, we just started our effort and we don't

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have a big marketing team.

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We are interested in keywords which have between 100 and 1000 monthly searches.

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If you are in a popular industry and you are a part of a larger marketing team who can work on a, you

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can try to attract keywords with high competition and more monthly searches.

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We look at the list and there are a couple of interesting keywords.

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We didn't our specify range of searches.

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We select homepage design.

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Web banner design.

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Product design and development.

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Simple website design.

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Modern webdesign.

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Our company is an expert in new guys to all these services, and we could easily deliver to the client

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any of them.

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Once you select all of the interesting keywords, you can copy them to Google Docs or any other software

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by clicking on the copy bottom and then pasting.

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Of course, Google keyword planner is only one of the available keyword research tools, it's best to

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use a combination of different keyword research tools to find the best keywords to focus on.

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Let's take this all at all types of light that come in your browser.

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So LA allows you to check popular keywords from different search engines.

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It's very intuitive.

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Just entered a keyword you are interested in and it would pop up all popular keywords life.

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We will type website design.

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There are a couple of keywords that we haven't included yet, like website design, company, website

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design pricing or website design services.

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Let's add them to our list.

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You can track chosen keywords to this suggestion box and click on the download button.

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Then you can copy paste them to your document.

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Other free and paint tools you can use for two or three at Hogwarts Dream Luber suggest a Trev's ASTM

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Rasche keywords everywhere.

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They all work very similarly.

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You just provide keywords and country language you are interested in, and they return great ideas with

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some metrics like you are difficulty and Malfi searches.

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Once you have a list of all keywords you want to be ranked for, the next step is to decide how you

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will monitor your position for these keywords and also keywords that automatically related with them.

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We'll cover that in the next video.