1 00:00:00,640 --> 00:00:06,640 If I start to optimize your website, Lancôme, improve position for you are chosen through such a process, 2 00:00:06,940 --> 00:00:12,220 you should set up your own keywords, tracking to regularity how your position, you search results, 3 00:00:12,220 --> 00:00:16,610 changes with time and whether you are SCAF or bring the expected results. 4 00:00:17,050 --> 00:00:19,800 There are a lot of French papers in which you can do that. 5 00:00:20,170 --> 00:00:25,190 We will have a closer look at Google search console, which is a free tool, and Atrius, which is a 6 00:00:25,190 --> 00:00:25,720 vital. 7 00:00:27,250 --> 00:00:34,750 To start using Google search console, go to the search that Google dot com slash search dash console. 8 00:00:36,940 --> 00:00:42,280 If you are not signed into your Google account, click on Start now and sign in. 9 00:00:43,460 --> 00:00:46,700 Now enter the address of your website in the domain field. 10 00:00:47,560 --> 00:00:48,850 And if they continue. 11 00:00:51,950 --> 00:00:55,730 Good will have to verify that you aren't the owner of the website. 12 00:00:56,740 --> 00:01:04,000 Copied detects, send it to your death team to paste it into DNS configuration of your website, or 13 00:01:04,030 --> 00:01:06,480 if you have access, you can do it yourself. 14 00:01:07,120 --> 00:01:14,320 For example, log into your hosting service like glucose, go to the domain section from your dashboard. 15 00:01:15,650 --> 00:01:16,810 To manage our domain. 16 00:01:19,320 --> 00:01:20,910 Go to the audience section. 17 00:01:23,410 --> 00:01:25,240 Scroll to the text section. 18 00:01:26,360 --> 00:01:27,590 Click on that record. 19 00:01:29,100 --> 00:01:31,980 In the house field faced at Simbel. 20 00:01:33,020 --> 00:01:36,920 That's your text from Google search console to that text value field. 21 00:01:37,890 --> 00:01:41,220 If the default value click save. 22 00:01:42,260 --> 00:01:44,660 His record is now safe in your DNS. 23 00:01:46,610 --> 00:01:50,390 Go back to Google search console and create the very high button. 24 00:01:51,620 --> 00:01:59,270 You should receive information that the ownership is verified, if not wait a day as it may take some 25 00:01:59,270 --> 00:02:02,160 time to apply now on the left panel. 26 00:02:02,480 --> 00:02:04,490 You can choose your domain from the dropdown. 27 00:02:05,600 --> 00:02:12,320 Once you do that, you have access to all of the Google search console features that you are interested 28 00:02:12,440 --> 00:02:14,960 for ranking tracking is performance. 29 00:02:16,470 --> 00:02:23,520 The first thing you want to do is make sure boxes with average CPR and average position are checked 30 00:02:23,520 --> 00:02:26,010 to see more data, which is not the default. 31 00:02:27,450 --> 00:02:32,040 In the Quasthoff, you can see all of the keywords you are currently ranked for. 32 00:02:33,180 --> 00:02:38,530 You can see how many times the website was displayed in the search results for this particular keyword. 33 00:02:39,060 --> 00:02:45,330 How many times your website was created by the user and what percentage of users your link in this search 34 00:02:45,330 --> 00:02:47,370 result for a particular query. 35 00:02:48,410 --> 00:02:54,680 You can also see what the average position of your website in the search result was for a chosen period 36 00:02:54,680 --> 00:02:57,710 of time, you can change the date at the top. 37 00:03:00,960 --> 00:03:06,900 You can click on that particular keyword, you are interesting to see on a graph how the position of 38 00:03:06,900 --> 00:03:10,680 these keywords changed over time by taking other metrics. 39 00:03:15,100 --> 00:03:18,700 Indeed, they'd stop, you will see changes broken down like this. 40 00:03:19,630 --> 00:03:26,170 In the pages that you see which pages from your website ran for this particular keyword, as it can 41 00:03:26,170 --> 00:03:33,850 be more than one page, you can export any report and analyze it in Excel or Google spreadsheet if you 42 00:03:33,850 --> 00:03:34,360 prefer. 43 00:03:35,750 --> 00:03:39,560 You can use filters to see the exact data you are interested in. 44 00:03:40,070 --> 00:03:46,730 For example, you can specify that the query does not contain your brand name because you are not interested 45 00:03:46,760 --> 00:03:50,000 in the guiding traffic of people who already know your brand. 46 00:03:51,110 --> 00:03:57,650 Are you are interested only in keywords that are lower than position to to optimize them because the 47 00:03:57,650 --> 00:04:00,710 first two positions have the most number of clicks? 48 00:04:02,070 --> 00:04:08,250 You have also a filter at the top where you have some different options, for example, to show only 49 00:04:08,250 --> 00:04:12,050 traffic from a particular device types or from a particular country. 50 00:04:13,450 --> 00:04:18,970 To sum it up, Google search console gives you the ability to track for which keywords you're ranked 51 00:04:18,970 --> 00:04:26,080 for and which positions, which website is for the particular keyword, and you can use additional filters 52 00:04:26,290 --> 00:04:31,960 to adjust their results is allows you to check whether your efforts to be ranked for a particular keyword 53 00:04:32,200 --> 00:04:33,850 are going in the right direction. 54 00:04:34,390 --> 00:04:41,320 However, for some people, Google search console is not intuitive to use, and they choose bad alternatives 55 00:04:41,620 --> 00:04:42,640 for rank tracking. 56 00:04:43,660 --> 00:04:51,070 So now let's switch to Atrius, which is a Seattle tool with hundreds of SEO features, including Krank 57 00:04:51,070 --> 00:04:51,640 tracking. 58 00:04:52,270 --> 00:04:56,470 Go to the atras that come on this that try Alberton. 59 00:04:57,880 --> 00:05:00,950 The cost for the seven day trial is seven dollars. 60 00:05:01,480 --> 00:05:04,480 You can cancel or upgrade your subscription any time. 61 00:05:05,810 --> 00:05:06,740 To see our plan. 62 00:05:07,760 --> 00:05:11,180 Accepted terms and conditions and continue. 63 00:05:13,950 --> 00:05:15,270 Enter all of the data. 64 00:05:17,880 --> 00:05:24,540 Once the payment is processed, you'll receive an email with an invoice and another email to activate 65 00:05:24,540 --> 00:05:25,140 your trial. 66 00:05:25,740 --> 00:05:29,040 Click on the contact button and set your password. 67 00:05:30,760 --> 00:05:36,610 Now, you can log in to that all you might be prompted to set that, set up your first project right 68 00:05:36,610 --> 00:05:40,240 away, but if not, go to the track tracker at the top. 69 00:05:41,110 --> 00:05:42,760 Click on the new project icon. 70 00:05:46,780 --> 00:05:49,390 Copy paste or enter the address of your website. 71 00:05:51,790 --> 00:05:54,820 Change the product name if needed and continue. 72 00:05:56,040 --> 00:06:01,920 You can prove the ownership of this domain by adding a DNS record, which we did for the Google search 73 00:06:01,920 --> 00:06:06,430 console, to have some more advanced options, but we will skip it for now. 74 00:06:07,170 --> 00:06:12,600 Now, that's an option to perform site audit, which could give you all the SEO issues you have on your 75 00:06:12,600 --> 00:06:13,110 website. 76 00:06:13,410 --> 00:06:16,230 But at the moment, we are not interested in that. 77 00:06:16,770 --> 00:06:18,810 We will also not change pro settings. 78 00:06:19,170 --> 00:06:20,430 We just click continue. 79 00:06:21,500 --> 00:06:27,920 Now, we at all locations in which we want to track our viewers and we will just add the United States. 80 00:06:29,040 --> 00:06:34,680 Then we enter all of the QAD, we are interested in separated by commas or in new lines. 81 00:06:36,010 --> 00:06:42,220 He's come from our keyword research, but also keywords that are thematically related to those keywords 82 00:06:42,490 --> 00:06:43,760 called Alesi keywords. 83 00:06:44,470 --> 00:06:47,350 I will show you how to find keywords in the next video. 84 00:06:47,770 --> 00:06:51,440 For now, let's copy paste the keywords from our keyword research. 85 00:06:52,270 --> 00:06:57,730 We can also include some keywords we are currently ranked for suggested by the tool. 86 00:06:58,000 --> 00:07:03,430 By clicking on the plus icon, we can filter suggestions by position and volume to. 87 00:07:04,890 --> 00:07:08,410 Once we added all keywords to monitor, we click on Continue. 88 00:07:09,210 --> 00:07:14,730 We can also add a competing website to see how they perform, but we'll keep this for now. 89 00:07:15,540 --> 00:07:16,590 We click finish. 90 00:07:18,060 --> 00:07:23,430 You can see our project up here on the list of projects, you can click on it for more details. 91 00:07:23,910 --> 00:07:28,860 Atrius gives you much more details displayed in a more friendly way than Google search console. 92 00:07:29,520 --> 00:07:33,400 All of the keywords position are updated regularly at the top. 93 00:07:33,660 --> 00:07:38,300 You can immediately see whether there are any changes in your ranking for those keywords. 94 00:07:38,940 --> 00:07:45,140 You have a summary of keywords in position one, two, three, four to 10, 11 to 15 and so on. 95 00:07:45,930 --> 00:07:50,640 You have other aggregated data like average position or all traffic. 96 00:07:51,830 --> 00:07:58,700 At the top, you have filtering options, you can see only keywords for a particular country, a particular 97 00:07:58,700 --> 00:08:00,190 position and so on. 98 00:08:00,860 --> 00:08:05,720 If you scroll down, you have a table with a nice summary for all of your keywords. 99 00:08:06,500 --> 00:08:10,350 You can see right away which pages rank for the particular keyword. 100 00:08:10,940 --> 00:08:15,780 You can see the current position for a particular keyword, volume and traffic. 101 00:08:16,200 --> 00:08:20,870 Also, how difficult it is to rank in the top 10 for the particular keyword. 102 00:08:21,740 --> 00:08:27,740 Sometimes in Google search results, you can see images or additional links presented next to the search 103 00:08:27,740 --> 00:08:28,250 results. 104 00:08:31,410 --> 00:08:37,290 He of you know, whether the results contain this additional features in search results, you can click 105 00:08:37,290 --> 00:08:40,680 on the icon to check the changes in position over time. 106 00:08:41,100 --> 00:08:47,130 You can check the actual search engine results for that particular keyword and to visit any link to 107 00:08:47,130 --> 00:08:52,080 see what the website contains by choosing other options from the left panel. 108 00:08:52,350 --> 00:08:55,500 You have more data broken down differently to analyze. 109 00:08:55,920 --> 00:09:03,030 For example, Rossing give you the nice view of changes over time and metrics, additional metrics like 110 00:09:03,030 --> 00:09:05,910 how often the same person searches for a given keyword. 111 00:09:06,860 --> 00:09:11,690 No matter what toll you will use to monitor your position in Google search results, you should do it 112 00:09:11,690 --> 00:09:19,150 regularly to optimize your results and react to any positive, negative or no changes at all in your 113 00:09:19,160 --> 00:09:20,120 keyword ranking.