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Now we have photos and you actually walked around far and we know how to monitor our ranking on those

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keywords.

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It's time to take action and actually start to improve our position.

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These are the keywords we've chosen doing our search process, which is homepage design from these keywords.

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As an example, we would like to get an organic feed for this keyword.

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We don't have any page.

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Our content currently that was specifically created to be around for the keyword.

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We will create a blog post for this purpose was done until you could create a landing page, for example,

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homepage, a section on those services section you can create in your blog post any comment management

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system or even without directly the Web site code.

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But we will use squawkers platform as it is the most popular.

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Go to your WordPress account and login.

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We will install your special plugin, which will make the whole process of optimizing your blog post

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for the chosen keyword much easier.

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Please note you will need admin access to install this plugin.

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Go to the plugins section from the left panel, click on Add New.

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Types in the search field.

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Click on the instant now button next to the in name.

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After a while, those plug in is installed.

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Click on the activate button.

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Once it's active, you can start using it.

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Now go to the postop and click on at New to start creating your blog post in the section, enter your

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keyword as they focus key phrase in our case, homepage design.

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Your suggestions are not always accurate, but it will remind you if you forget to add important elements

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like metter description.

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Let's start with the title of the Web page, also known as Title Track, which is the first thing that

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users see in the search results for certain keyword.

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In the debate preview, you can see how your page title is looking in the search results at the moment.

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If you click on the edit snippet, you can see that your title that currently will display the title

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of the post are paid, then the separator and then the site title.

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You can change the separator by going to the CEO search appearance and then you have plenty to choose

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you content decide title by going to the setting then General and you have the title field.

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We will not change those as dash and the name of our company are OK.

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The only thing we need to change is the post title.

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You can do it at the top.

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There are several levels you should have in mind while creating your title.

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Very important.

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It should consist of the keywords you want to be ranked for at the beginning or close to the very beginning

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of the title.

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It should be interesting to encourage people to click.

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If your title is not cliqued by the users in search results, your position will be weaker and weaker.

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The metric that shows what percentage of users click on your title is Click for Rate or City Are, and

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you want it to be as high as possible.

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You can achieve this with a title that is intriguing or full of emotions, or that is the word game,

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including a question in your title is generally a very good idea, as people would love to find the

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answer.

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It should not be too long, usually about 50 to 60 characters.

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It should not be deceiving us even if the user clicks your link.

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If it doesn't match the search content, your page will be immediately closed.

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It should be unique.

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So there is not the same title already.

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Having all of that in mind, our title will be jaw dropping homepage design in five simple steps.

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Let's enter that at the top.

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You can consider adding words like ranking guide report current here are similar that will help you

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to rank for long term keywords and give users more information once we completed the title track.

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Now it's time for to description.

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It is something that the users see below the title and should give more details and better idea what

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the page is about.

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Most of the rules for the title apply to method description as well.

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It should contain your target keyword.

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Be informative and interesting and not too long.

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About 130 to 150 characters we will use.

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Find out the best homepage design tips and tricks from the experts condense guide with real examples,

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practical knowledge and stunning visuals.

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After finishing our title and description, we can move to the content part.

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There are a lot of guidelines to follow if you want to produce engaging, SEO optimized content for

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your audience, number one.

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First of all, your content should be in accordance with what people are expecting by searching for

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certain keywords and then clicking on your link.

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It should be aligned with your title and meta description.

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Number two, with his latest updates, Google promotes longer complex content that users spend more

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time on.

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For a blog post.

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You can aim at two thousand plus words.

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Also, it gives better terms.

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Users will spend more time on your web page.

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No free.

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It should bring amazing value and be of high quality.

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You can achieve that if the content is up to date written by the professional copywriter and contains

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a lot of visual elements like images, videos, charts, interactive pieces, it's much better to use

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made photos or videos than yours.

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Generic juanfran stock also use as much practical advice and case studies as possible.

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Number four, you can structure your content to answer the most frequent questions, which will help

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with optimization for voice search as well.

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If you are content the proper structure by using age to tax for each new concept, you can do it by

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clicking on the plus icon and then on adding a heading block.

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Eight to attack will be chosen by default, 130 are heading, you can add paragraph blocks to continue

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writing.

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This way, your content will be more intuitive to both users and robots.

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Number five, the same as with title better description.

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Use your target keywords in your content to your keyword should be used within first 100 words of the

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text.

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Don't start text with keyword artificially, but it should rather come up naturally.

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Don't only use your keywords, but also synonyms and closely related terms that are often used with

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your keyword in the same context.

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These are called the Elci keywords.

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There are some tools which you can use to find them.

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For example, go to the SIGGRAPH dot com.

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Enter your keyword in the search box and click generate.

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You receive plenty of ideas of keywords you can use in your article that are related to keywords you

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want to be ranked for, looking at the results, you can write about homepage design templates, you

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can use keyword website layout and so on.

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This tactic will tell Google that your Web page is comprehensive.

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Number six, use internal links if you have on your website other articles that cover this or similar

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topic include a link to these articles.

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Also in those articles include a link to this new article.

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This way, all of the content is nicely connected.

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And also if other article has a lot of traffic and a good position in Google, your new article will

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instantly benefit from that.

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You include the internal link simply by highlighting the text you want to link, for example, website

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design clicking on the train icon.

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And enter the name of the internal pet.

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And took it from the list.

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Number seven, apart from linking to internal articles, you should also link to respectable external

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articles.

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It gives your user additional valuable sources and help you to position as an expert in the topic.

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You include external link simply by highlighting the text you want to link, for example, website design,

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clicking on the icon and entering the URL address of the web page you want to link to.

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Number eight, any image that you use should be optimized, it's fine and all text should both contain

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your keyword Altegrity, something that will be shown if the image is not displayed correctly.

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You optimize image by simply adding it to the article with plus icon.

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Then uploading the image with the correct name, if your keyword are secured and then choosing the URL

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text in the right panel.

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These are the most important things to optimize when it comes to content, let's copy paste the text.

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According to all these suggestions, you can see links, videos, images, keywords used, etc. You

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can see that Yoast is not complaining, too, which is indicated by the green face.

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Apart from content optimization, you should take care of the euro.

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It should also contain your keyword and be as short as possible.

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Also, things should be consistent with other pages on your website.

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You can change the link by clicking on the title of the blog post and click edit next to the permalink,

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which is displayed.

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We will change it to homepage design guide with dashes.

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Also, you should take care of the speed it can be improved by choosing the fast Web hosting provider,

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keeping the small size of the whole website, low size of Imagists, and no amount of external scrapes

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on your page that require time to execute.

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If your site is slow, users will be annoyed and will stop using it.

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Last two things, make sure you are using https in state of HTTP, meaning your website is secure,

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which you can achieve by buying HTTPS certificate, activating it and installing and making sure that

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your website is mobile friendly, easy to read and interact with, OK.

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These are the most important and potential things you should take care of by applying them.

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You put your web page in a great position when it comes to keyword ranking.

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However, you should also take care of the second piece of the puzzle, which is of page zero optimization.

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We will cover that in the next video.