1 00:00:01,580 --> 00:00:06,770 In the previous video we covered on Page Osseo, all the things you do on your Web site, like titles 2 00:00:06,770 --> 00:00:10,360 of your Web pages, it's your content, speed and so on. 3 00:00:10,670 --> 00:00:15,860 In this video, we will have a closer look at Overbay, just your focus that takes place on the Internet 4 00:00:15,860 --> 00:00:21,710 outside of your website, only combining both on page RCAF 110 of each of your points and give you the 5 00:00:21,710 --> 00:00:25,640 position you are aiming for, especially for a company like yours that are big money. 6 00:00:25,970 --> 00:00:30,280 The most important of major SEO factor is things from other websites to your Web page. 7 00:00:30,350 --> 00:00:36,410 Also backings when someone was selling their Web page on their website, they usually think it's a valuable 8 00:00:36,410 --> 00:00:36,770 page. 9 00:00:36,800 --> 00:00:37,400 Where is it? 10 00:00:37,760 --> 00:00:43,790 Sometimes because your Web page has interesting information on fact and sometimes because it has engaged 11 00:00:43,790 --> 00:00:48,540 in content and it is a signal to Google if other Web sites are linking to a Web page. 12 00:00:48,710 --> 00:00:50,040 There must be something in it. 13 00:00:50,300 --> 00:00:55,040 Of course, not all leaks are created equal waiting from one of their respective websites like Harvard 14 00:00:55,040 --> 00:00:55,760 Business Review. 15 00:00:55,760 --> 00:00:59,720 Our Washington Post is worth more than 20 links on Web sites of low quality. 16 00:00:59,930 --> 00:01:04,460 So you should focus on quality first and only then on quantity of links. 17 00:01:07,080 --> 00:01:13,230 How to check whether the website is of high quality, you can go to the free to most dot com slash domain 18 00:01:13,230 --> 00:01:19,320 analysis, just based director of the Web site, you want to analyze and click on the Analise Domain 19 00:01:19,320 --> 00:01:23,520 button, you will receive some basic information and domain authority. 20 00:01:23,520 --> 00:01:30,330 No, which is from one to 100 to closer to 100, the more respectable the website generally is. 21 00:01:30,890 --> 00:01:34,680 You should also look at the authority of particular pages within this website. 22 00:01:35,230 --> 00:01:36,690 It's under the top pages. 23 00:01:36,690 --> 00:01:37,310 Bolling's. 24 00:01:38,160 --> 00:01:41,720 It's best to receive feedback from a Web page with higher authority. 25 00:01:42,450 --> 00:01:48,420 You can check both page and domain authority and in a thrift store to just copy the link of the web 26 00:01:48,420 --> 00:01:52,100 page pasted in the search bar and click the search button. 27 00:01:52,770 --> 00:01:54,630 Both numbers will be at the top. 28 00:01:55,320 --> 00:02:01,140 As a general rule, you should try to get at least links from the Web pages, which have a better page 29 00:02:01,140 --> 00:02:03,550 authority and domain authority than your Web page. 30 00:02:04,050 --> 00:02:09,330 Of course, apart from these numbers, you should take into consideration other factors. 31 00:02:09,720 --> 00:02:15,810 For example, websites that link to your page should be related to your industry and the content of 32 00:02:15,810 --> 00:02:16,300 your page. 33 00:02:16,800 --> 00:02:23,010 If you sell T-shirts with celebrities that receive a link from a respectable Viking history blog, it 34 00:02:23,010 --> 00:02:24,480 will have a lower value to you. 35 00:02:26,500 --> 00:02:32,410 The question is how to persuade other websites, especially respectable ones, to link to a Web page, 36 00:02:32,720 --> 00:02:35,050 learn a couple of different strategies you can use. 37 00:02:35,380 --> 00:02:37,930 First of all, you can optimize your own content. 38 00:02:38,230 --> 00:02:40,950 Let's take our homepage design article as an example. 39 00:02:41,320 --> 00:02:46,230 We mentioned in the previous video to include plenty of links to different respectable external sources. 40 00:02:46,630 --> 00:02:51,080 Once you publish your article, you can find the contact details of the outcome of the article. 41 00:02:51,080 --> 00:02:57,280 Nathalie's to contact him and say something like, Hey, we've included your company, delete this article 42 00:02:57,280 --> 00:02:58,560 we published on our blog. 43 00:02:58,870 --> 00:03:01,190 Maybe you'd like to share this info with your audience. 44 00:03:01,570 --> 00:03:06,370 The other idea is to put as many stats and interesting facts in your article as possible. 45 00:03:06,880 --> 00:03:10,120 People like to use that kind of information in their own blog posts. 46 00:03:10,450 --> 00:03:14,180 Ideally, if you could conduct your own research and use their own data. 47 00:03:14,200 --> 00:03:17,140 In your article, for example, there is such a mom. 48 00:03:17,150 --> 00:03:23,230 Homepage designers revealed that 44 percent of them think that the use of bold colors for action battles, 49 00:03:23,230 --> 00:03:26,760 especially rent increases they create by more than 50 percent. 50 00:03:27,190 --> 00:03:32,710 You would find companies that are potentially interested in showing that information by Anthony calcu 51 00:03:32,720 --> 00:03:37,230 are closely related QIC, antisubmarine Google and can look work on here. 52 00:03:37,250 --> 00:03:43,720 And then you could write to them something like, hey, we recently conducted a of German company designers 53 00:03:43,870 --> 00:03:47,050 and it turned out that's your data and then your data. 54 00:03:47,200 --> 00:03:52,540 And at the end of call to action, maybe you would like us to use maybe you like to use this information 55 00:03:52,540 --> 00:03:54,390 in your blog post about website design. 56 00:03:54,790 --> 00:04:00,280 The other option is to find the broken links, only find blocks and senior ranking as a replacement. 57 00:04:02,110 --> 00:04:07,980 You can do it in Atrius by going to the content explo at the top, then enter your topic. 58 00:04:08,230 --> 00:04:11,700 In our case, it can be closely related to website design. 59 00:04:12,340 --> 00:04:18,060 Click on the search icon then tantrum life and broken to only broken from the top down. 60 00:04:18,670 --> 00:04:20,050 Then choose a suitable link. 61 00:04:20,740 --> 00:04:24,700 Click on the arrow to expand info and click on the Bucklings. 62 00:04:26,230 --> 00:04:29,390 This will show you all the websites that link to this broken page. 63 00:04:29,980 --> 00:04:35,730 You can write to them, hey, I have noticed that in your article, you link to a page that is no longer 64 00:04:35,740 --> 00:04:36,160 life. 65 00:04:36,700 --> 00:04:39,110 I have covered this topic on my website as well. 66 00:04:39,530 --> 00:04:44,800 I'd be grateful if you will use this link instead and give the address of your blog post. 67 00:04:46,780 --> 00:04:51,680 Next strategy is to use something that Brandy from Mexico called the skyscraper strategy. 68 00:04:52,120 --> 00:04:55,590 Find the article that generates a lot of backings in Atrius. 69 00:04:55,600 --> 00:05:01,590 You can go to current explode, enter your keyword and keep the search icon to display popular articles. 70 00:05:02,080 --> 00:05:05,500 Check with one of the articles he's about and why it is successful. 71 00:05:05,710 --> 00:05:09,100 And then there have been a version of it with more examples. 72 00:05:09,220 --> 00:05:15,620 We better the data and the visuals more comprehensive and update, then click on the rankings matrix 73 00:05:15,790 --> 00:05:18,170 and try to companies that link to this article. 74 00:05:18,310 --> 00:05:24,460 For example, I see that in your article article title your link to the title of the article you want 75 00:05:24,460 --> 00:05:25,070 to replace. 76 00:05:25,390 --> 00:05:30,240 Recently I created an updated version of this article with my real life examples. 77 00:05:30,610 --> 00:05:34,210 Please consider exchanging, I think, to end the link to your article. 78 00:05:34,630 --> 00:05:40,000 The last time that you took an betting's, I would present your guest posting or sending valuable materials 79 00:05:40,000 --> 00:05:44,020 in exchange for a link to the high quality blog post on this purpose. 80 00:05:44,200 --> 00:05:50,560 As an alternative, you can be to broadcast uncreate engaging video, a graphic, send it to the respective 81 00:05:50,560 --> 00:05:51,660 website and try. 82 00:05:51,910 --> 00:05:53,800 I send you the blog post about design. 83 00:05:53,800 --> 00:05:57,670 I recently wrote that Nicely Compliments, that is published in a walk. 84 00:05:58,060 --> 00:06:00,550 If it wasn't published, it wasn't published before. 85 00:06:00,730 --> 00:06:04,000 You can publish it on your blog in exchange for my website. 86 00:06:04,360 --> 00:06:08,770 You can also buy back things from different companies, but it's almost never a good idea. 87 00:06:08,890 --> 00:06:10,390 So I advised against it. 88 00:06:12,220 --> 00:06:17,350 How to check whether someone linked to your article or other Web page, you can do it in Google search 89 00:06:17,350 --> 00:06:19,670 console to things from the left panel. 90 00:06:20,080 --> 00:06:21,880 You have an external links section. 91 00:06:22,420 --> 00:06:26,310 Click on more, click the Web page name you are interested in. 92 00:06:26,830 --> 00:06:29,530 You can use a filter if you have trouble finding it. 93 00:06:30,130 --> 00:06:33,210 You have a list of all websites that link to your page. 94 00:06:33,910 --> 00:06:39,790 If you click one more time, you can see exactly what was the link and you can even visit it online. 95 00:06:45,960 --> 00:06:52,710 As an alternative, you can use and CO2 like Atrius for this task, just enter the address of your page 96 00:06:53,040 --> 00:06:54,540 and click the search icon. 97 00:06:55,470 --> 00:06:57,410 Click on the bad things from the left panel. 98 00:06:58,020 --> 00:07:04,410 You can see a list of all of the back links which you can filter open or start, for example, by domain 99 00:07:04,410 --> 00:07:04,950 rating. 100 00:07:06,410 --> 00:07:11,020 What are other Off-peak actions like by some actions you should focus on to improve your rankings, 101 00:07:11,420 --> 00:07:16,280 you should think that your Grantland website I talked about on the Internet in a positive context, 102 00:07:16,670 --> 00:07:22,220 where social media profiles and sent your fans to the articles on your blog, participate in discussions 103 00:07:22,220 --> 00:07:28,280 on the forums, answer questions related to your industry, position yourself as an expert, ran a YouTube 104 00:07:28,280 --> 00:07:34,160 channel with information on how to videos, make sure their views about your company on Google reviews 105 00:07:34,160 --> 00:07:40,040 and other relevant articles like, for example, GQ products or services are positive response to the 106 00:07:40,040 --> 00:07:40,640 reviews. 107 00:07:40,970 --> 00:07:46,700 If refugees negative tried to compensate to the user and encourage him to change his rating, all of 108 00:07:46,700 --> 00:07:53,750 that will improve your our expertise, authoritativeness, trustworthiness, which is an important boomeranging 109 00:07:53,750 --> 00:07:54,230 factor. 110 00:07:54,590 --> 00:08:00,180 Although things that you can do as objectivity is when your company has something important to say. 111 00:08:00,320 --> 00:08:02,540 For example, there was an excellent acquisition. 112 00:08:02,810 --> 00:08:08,690 Make sure you prepare a proper press release and send it to the relevant partners just so they can publish 113 00:08:08,690 --> 00:08:09,440 on their website. 114 00:08:09,560 --> 00:08:11,120 You will gain free publicity. 115 00:08:11,540 --> 00:08:17,690 Lastly, try to partner with other brands, especially if you your ground maybe a joint session campaign 116 00:08:17,690 --> 00:08:22,880 about important social issues, maybe a corporation or a joint production of new technology, then make 117 00:08:22,880 --> 00:08:27,950 sure it is communicated on their website and social media profile and do the same on your website and 118 00:08:27,950 --> 00:08:29,380 social media profiles as well. 119 00:08:29,760 --> 00:08:33,260 It's this way both companies will benefit from the additional traffic. 120 00:08:33,590 --> 00:08:37,270 As you can see, there are a lot of unpaid and overbaked optimization tasks. 121 00:08:37,280 --> 00:08:40,370 Thank you web page and the benefits from the organic traffic. 122 00:08:40,620 --> 00:08:43,430 It's not easy, but it's definitely worth the effort. 123 00:08:43,730 --> 00:08:48,560 In the next chapter, we will cover essentially giant advertising, which can be a great supplement 124 00:08:48,560 --> 00:08:50,180 to the search engine optimization.