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Search engine optimization that we covered in the last chapter is a long term strategy.

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It requires time to bring the results.

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But sometimes you need results faster and sometimes if you weren't so competitive that you will never

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be able to read the first page of results.

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Or sometimes you're ranked very graphic like you keyword, but you want to dominate search results and

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prevent your competition from taking away your traffic.

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In such cases, you should consider using search engine advertising.

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How does it work?

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You basically pay the bills, you stay on the top bottom or the site of the search results.

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Let's try the keyword homepage design we are interested in and enter it in this century.

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Google, you can see the top results and the updates next to them on some results at the bottom of the

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first page.

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Had the updates next to them as well, which means those companies face to be displayed above or below

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the organic results that are around thanks to search engine optimization.

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Efforts with search engine advertising cost you money?

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Yes, it does pay to bring you more money than you spend.

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Definitely.

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The key is to use it wisely.

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In this chapter, we will cover all aspects of creating successful search campaigns.

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We will start with creating a structure for your account.

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Then we will decide how to choose the best keywords and negativity was part of the campaign.

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We will discuss how to build and create us.

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Next, I will show you how to optimize their advertising.

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We will end this chapter we've been using more specifically important here, Google Analytics sitting

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be being platform.

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Maybe you can beat your competition in the organic search and find way, especially if they have been

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doing content marketing for years.

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But you can definitely beat them in advertising and that's why we start doing the next video.