1 00:00:00,510 --> 00:00:06,600 Log into your Google ads account if you don't have an account yet, the sign up process was covered 2 00:00:06,600 --> 00:00:10,630 in the search engine optimization chapter in the keyword research video. 3 00:00:11,550 --> 00:00:17,670 Remember to switch into expert mode under your name if you still have that option visible after clicking 4 00:00:17,670 --> 00:00:24,930 on your Google account in the top right before we start recreating our account structure and setting 5 00:00:24,930 --> 00:00:25,960 up our campaigns. 6 00:00:26,340 --> 00:00:32,090 The first thing you should do inside Google ads is setting up your billing information without it. 7 00:00:32,370 --> 00:00:33,720 Now, campaign will run. 8 00:00:34,350 --> 00:00:40,140 You do it by going to the tools and settings, billing and then settings. 9 00:00:41,400 --> 00:00:47,510 You review whether your data is correct, then scroll down to the payment method and enter your card. 10 00:00:47,520 --> 00:00:53,400 Details agree to Google ads, terms and conditions and click submit. 11 00:00:55,080 --> 00:01:00,900 You will be tracked each 30 days or after reaching your billing threshold, whichever comes first. 12 00:01:02,660 --> 00:01:08,510 Next thing you want to set up is the conversion tracking, as we mentioned in the digital analytics 13 00:01:08,510 --> 00:01:15,260 chapter, conversions are the actions that you care about, like purchases, subscriptions, sending 14 00:01:15,260 --> 00:01:17,240 of the contact form and other. 15 00:01:17,870 --> 00:01:21,900 You want to know exactly which keywords and ads led to the conversions. 16 00:01:22,400 --> 00:01:28,220 You also want to let Google algorithm be optimized toward maximizing the number of conversions. 17 00:01:28,880 --> 00:01:33,380 You set up the conversion tracking by clicking on the plus conversions button. 18 00:01:35,240 --> 00:01:38,800 Then you specify what kind of conversion you want to track. 19 00:01:39,320 --> 00:01:41,960 In our case, it is website conversion. 20 00:01:43,940 --> 00:01:45,800 We provide creative services. 21 00:01:46,040 --> 00:01:49,490 So for us the key action is submission of late form. 22 00:01:49,670 --> 00:01:57,760 With an inquiry, we leave the name of the conversion and changed now the value of the conversion. 23 00:01:58,190 --> 00:02:03,920 We know that on average, 10 percent of the people who send the contact form become our clients. 24 00:02:04,460 --> 00:02:07,660 Average revenue from the client is five hundred dollars. 25 00:02:08,210 --> 00:02:12,590 We multiply five hundred dollars by 10 percent and we have fifty dollars. 26 00:02:13,040 --> 00:02:15,650 Each submission brings us fifty dollars on average. 27 00:02:16,520 --> 00:02:22,430 Then we want to count only one submission per user because if someone sends twenty forms, it doesn't 28 00:02:22,430 --> 00:02:23,870 bring us additional value. 29 00:02:24,590 --> 00:02:26,390 We will not change other settings. 30 00:02:27,140 --> 00:02:33,320 Window for conversion to happen will be 30 days and we want to attribute our conversion to the last 31 00:02:33,320 --> 00:02:33,730 click. 32 00:02:34,010 --> 00:02:39,590 So the last ad that was clicked before the form was submitted will take the credit for conversion, 33 00:02:40,310 --> 00:02:41,920 click, create and continue. 34 00:02:42,710 --> 00:02:48,140 Now there is a set up process which should be familiar because we convert it into digital analytics 35 00:02:48,140 --> 00:02:48,620 chapter. 36 00:02:52,420 --> 00:02:57,640 We chose the option that the global satellites already installed, we did that for Google Analytics, 37 00:02:58,150 --> 00:03:01,870 we just need to add this one line of code at the end of the global cyberattack. 38 00:03:02,230 --> 00:03:04,760 So as the developer to do that on every page. 39 00:03:05,260 --> 00:03:10,210 If you use WordPress and header and footer plugin, you can copy pasted only in one place. 40 00:03:15,390 --> 00:03:18,120 You can also use Google Teichmann another for this task. 41 00:03:20,750 --> 00:03:26,600 Also on the thank you page that is displayed after the form is submitted, you should add this piece 42 00:03:26,600 --> 00:03:29,530 of code right after the Google Global SciTech. 43 00:03:33,750 --> 00:03:40,470 If you don't have a thank you paid, you can use the click code and attach it to the button once it 44 00:03:40,650 --> 00:03:43,740 is installed, make sure it is working as expected. 45 00:03:44,240 --> 00:03:46,320 Again, go to the conversions. 46 00:03:46,800 --> 00:03:51,090 You will see all your conversions on the list and a tracking status. 47 00:03:51,120 --> 00:03:55,100 You should see text regarding conversions or no recent conversions. 48 00:03:55,470 --> 00:03:59,660 It takes up to 48 hours to update next. 49 00:03:59,820 --> 00:04:03,690 It's a good idea to link our Google ads and Google Analytics account. 50 00:04:04,230 --> 00:04:04,680 This way. 51 00:04:04,680 --> 00:04:09,420 Both systems will exchange data and provide you better insights and tell our marketing. 52 00:04:09,990 --> 00:04:12,510 Go to the set up and then linked accounts. 53 00:04:16,380 --> 00:04:18,300 Click on Google Analytics details. 54 00:04:20,630 --> 00:04:25,040 Your analytics property from the list and click links in the Actions column. 55 00:04:27,620 --> 00:04:29,360 They're not Lincoln Psychometrics. 56 00:04:31,360 --> 00:04:34,580 Click save, your accounts are now linked. 57 00:04:35,830 --> 00:04:41,440 Now we will set the list of negative keywords that will be applicable to multiple campaigns just to 58 00:04:41,440 --> 00:04:47,440 prevent ads to be shown to the users who are using these keywords in their queries, go to the tools 59 00:04:47,440 --> 00:04:55,270 and settings, shared library negative keywords lists, click on the plus icon to add a new negative 60 00:04:55,270 --> 00:04:56,070 keywords list. 61 00:04:56,710 --> 00:04:59,500 We name our list general negative keywords. 62 00:05:03,850 --> 00:05:09,820 We can enter Arbie skywards, we think are irrelevant or without any value to our business. 63 00:05:10,210 --> 00:05:11,110 Let's try some. 64 00:05:13,090 --> 00:05:20,500 Free tutorial on YouTube, Facebook book, Amazon, you can mark negative keywords the same as regular 65 00:05:20,500 --> 00:05:21,030 keywords. 66 00:05:21,310 --> 00:05:28,090 So if you want to exclude only word free closet in brackets, to be exact, default is brout, which 67 00:05:28,090 --> 00:05:31,030 will exclude synonyms clause related terms. 68 00:05:31,040 --> 00:05:33,070 And in this case, this is what we want. 69 00:05:33,670 --> 00:05:38,830 In your account, you will probably have hundreds of negative keywords and the list will be constantly 70 00:05:38,830 --> 00:05:39,370 growing.