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OK, it's time to create outgroups for our creative services campaign or the illustration of the concept,

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we decided that we will have free ad groups within this campaign, website design, product design and

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the general group.

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Let's start with the website design and use it as the group name.

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Next, we specify all of the keywords that we want our art to be shown for, this is coming back to

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the keyword research process that we covered in the search engine optimization, but with a couple of

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changes.

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On the tools and settings and then planning and right click and open keywords planner in the new top.

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Click on Discover New Keywords.

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Type website design.

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Make sure you have the correct language and country set.

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Click on Get Results now, you received plenty of propositions from Google.

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Click on the average monthly searches to identify the most popular keywords.

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She is familiar with down at the bottom to show 500 results.

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Go through the list and select relevant ideas both to your business and web design topic, for us,

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it may be Web design.

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Web page design, website design company.

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Web design agency.

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Web design company.

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Web design services, you'll get the idea.

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Focus on the rescuers, try not to chase more than 25 keywords for your group, as it will be hard to

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manage once you choose those keywords, you can copy them as a broad phrase or exact match.

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For start, we will have a mix of exact match keywords, to be sure what keywords will be triggering

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our ads and the might we flower bit from our site that will be used for experiment, new ideas and gathering

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data.

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If you have a very limited budget, focus on the exact match.

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Only first we will copy the Broadmarsh keywords and paste them in our tap when we set up our campaign

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and then we pay them once more, this time as an exact match.

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So we close them in brackets.

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Of course, if you need to, you can find cures for your outgroups in other tools than Google Cures

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planner, for example, Ella SIGGRAPH or Suvla that we mentioned in the keyword research video in the

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search engine optimization chapter, because we are using Broadmarsh type keywords.

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We should also add negative keywords here that should not trigger our ad that are specific to this other

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group and are not included in our general list of negative keywords that we created.

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Looking at the least Canberra app, which is a CMS, can be a negative keyword.

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Also, Google Web designer.

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And Inspire, which is a gallery of inspirations we copied and pasted to our top when we set up our

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campaign.

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This time we got a minus sign in front of them to mark them as negative keywords.

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We will add some competitors targeted to different groups of clients like Weeks or Element or.

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Once you're finished, you can repeat the whole process for the second and third aid groups, which

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are product design and general group, which I will not show in detail.

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Once we have all of the groups added, we can see on the right panel some estimations from Google for

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each other group, how many clicks it can generate within the daily budget, it will, of course, change

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once we set exact base for the keywords.

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If you want more accurate data, we can copy all of the QIC we've chosen.

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Go to the to and settings.

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And keywords planner.

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And choose the third volume unforecast.

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We based our keywords and click on Get Started.

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You can see how many clicks a particular keyword could generate with them given Maxin a month, which

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can be changed for all at once at the top or for each keyword separately in the table.

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Of course, it assumes you don't have budget constraints.

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Coming back to our campaign said process, we click on this safe and continue.

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Now we create ads for our outgroups.

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Each other group should have at least free ads, because this way you can see which ad performs best.

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Also, all ads should be relevant to keywords that you included in your ad group, because the same

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ad can be shown to a person that entered Q8 website design and the person who entered Web design services.

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That's why it was important to create other groups that are focused on the same or very similar product

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or service.

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Let's create the first ad for a website design group.

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First Field is the URL where you want to redirect people after clicking on your ad.

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In our case, probably the best is to send them to our website design services page.

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If you use other tracking system apart from Google Analytics, instead of just copy pasting, darling,

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you can use campaign trail builder, which we covered in the tracking conversions media in the digital

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analytics chapter.

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We will just copy paste the link from our website.

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You can also separately control Willink name the user sees in the display PDF.

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Then you have free headlines and two descriptions at your disposal, not all of them will be always

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shown to the user, but you want to populate all of them to give Google away to test and optimize their

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ads better.

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They should be interesting, informative and relevant to the questions landing page.

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A good strategy may be to create in your outgroup one ad focused on the information.

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Second ad focused on emotions and the fact that which is a combination of information and emotions and

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see which one of them will work the best for you.

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You should know that each of the headlines in AD has 30 characters we meet and each of the descriptions

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in and that has 19 characters limit.

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First headline we will use will be more than website design.

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Two hundred ninety nine dollars.

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It says the two purposes, it gives the information of what you offer about the quality of it because

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you use the word modern, which is good, and also it's shown to the price.

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So people who are not interested in paying will not click.

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Therefore, you will not pay for the click.

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We will focus the second headline on the emotions.

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Stand out and win new clients.

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This is confirmation that they will achieve their goal by buying new services, they will invest, but

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they will sell more.

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Then the first headline will be to boost our credentials.

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Trusted by 100 plus companies.

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In descriptions, we want to underline our unique position and provide more details.

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At the TaylorMade professional and Responsive website, that's your business deserves.

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And the second one, more emotional website design you will love and be proud of, 100 percent satisfaction

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guaranteed.

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You also have the option to arterial options for better tracking, but we will not use it.

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You can see the preview of your ads for both desktop and mobile once everything looks good.

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Click on the dot and create the next at.

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The process is identical, so I will not show it.

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When all ads are created, click on the safe and continue button, see the summary, review all your

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settings.

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And if they are OK, click on the publish button.

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Your campaign is now life and will serve your ads soon.

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You should also add to the campaign your list of general negative keywords, click on your campaign

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name from the left panel, go to keywords and then negative keywords.

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Click the radio button, use negative keywords, least click on the donor list and click save your general

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negative keywords list is now added to your campaign.

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One last thing, because we chose Emanuel betting strategy, we want to manually set the highest amount,

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we are willing to pay for a click on our ad for each ad group.

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Wheatus website design and a group from the left panel.

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We click on this search keywords.

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You can see there is a marked column with some default is assigned to all of the keywords.

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However, you don't want to pay the same for each keyword as not each keyword has the same chance of

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conversion, and not each keyword gives you the same chances of landing a profitable client first.

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You should apply is that keyword.

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With that, Matt should have the highest bid.

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Then the phrase much should be about 75 percent of the exact match and the world match should be about

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25 percent of the exact match beat.

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We don't have a phrase, Matt, so we will set a base mark KPCB for our exact match keyword and make

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broad keywords, 25 percent of that beat.

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It makes sense because we exact Matt, you know exactly what keywords will trigger your ad and we've

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brought Matt.

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You don't.

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We know that for our website design services, one in 10 visits on our website ends with a contact form

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sent and 10 percent of the people who send contact form become our clients.

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It means that by Averitt, we need 100 visits on our website to win a new client.

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One click leads to one visit.

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Each client is worth to us on average.

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Five hundred dollars.

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We divide five hundred dollars by one hundred visits or click and the price per click to break even

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is five dollars.

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But we also want to have profits from ads.

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So we set maximum CPC at four dollars for exact match keywords.

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For about 25 percent of that, so one dollar.

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We thought our keywords match type.

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We select all of the keywords we brought, Matt.

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We click on edit and then change Macbeth's.

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And one dollar and the click apply.

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Do the same for exact match keywords, but this time, said the beat for four dollars max.

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Apart from that, you may review your keywords and decide which cures have the better potential than

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the others.

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For example, website design services may be great because someone is probably interested in hiring.

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A company will provide those services.

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So we change this bit from four dollars to six dollars.

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At the same time, Web page design may not be so great because someone are looking for a page instead

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of her website, so maybe there is a smaller budget involved, let's lower the bid to two dollars and

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fifty cents.

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And so on, as you can see with Manuel bidding, you will have a lot of work to do, especially at the

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start, but it gives you the greatest control.

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I just base also to other other groups in your campaign.

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Now, once you created your first campaign, you can repeat the whole process for other campaigns you

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want to run.

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But as it is very similar, I will not show it.

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Remember that starting your advertising is just the beginning.

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You need to monitor your results and make changes to improve them regularly.

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We will cover the ad optimization process in the next video.