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Google as dominant search engine empathizing, but for some advertisers, Microsoft can bring about

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better results because they attract different users.

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Also, why you obviously have less people using being search engine than Google search engine.

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You also have much more competition since it's very easy to Google ascetics into Microsoft that you

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can give Microsoft as a try and see how it compares to the results you receive from Google Apps and

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whether it's worth being included in your promotional mix.

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Go start using Microsoft Apps, go to the website ads that Microsoft dot com, click on design a button.

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Signing into your Microsoft account or create one which will create.

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Enter your email address and click next.

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Creator glasswork.

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Give your name and surname.

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Confirm your email by entering the code that was sent from Microsoft to your mailbox.

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Click next.

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If necessary, last summer about this.

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And also philia birthday in country.

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Then again, verification, so copy paste the code and click verify.

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Finally, your insight, Microsoft adds, you can create campaigns from scratch or import from Google

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ads.

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And this is what we would like to do.

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Full information about their business and accept the terms and conditions and click on create the account.

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Sign into your Google account to import ads from your Google ads, if there will be any differences,

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for example, in currencies, you will have an option to convert your settings to match.

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You can import all campaigns or specific campaigns, let's import all.

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It takes some time.

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You can finish the configuration of your account like business, location and billing information.

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You have plenty of options to choose from, both pre and post bait.

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After that, you're redirected to Microsoft as Dashboard on the left panel.

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You can see all of the campaigns at exactly like, you know, Google ads to count your ads, keywords,

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budget.

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And the beats are also the same.

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As Microsoft artsy, smaller than Google ads, you would like to probably change budgets and beats daily

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budget, their campaign can be changed in this setting.

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Stop while the campaign is chosen from the left panel.

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It's here under individual budget.

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You can also change the strategy for the campaign.

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Out of her bits can be changed in the adverb top in the B column if you set them on while reading.

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In the keywords that you can change be for individual keywords.

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If you want to add keywords, just click on add keywords and type your keywords.

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You have a road map for Azmat or exact match at your disposal, negative keywords are in the negative

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keyword stop.

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So as you can see, everything is quite intuitive if you use Google as before.

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One thing you should assess separately is the conversion tracking.

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Go to the conversion tracking stop.

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And follow the instructions.

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Once the attack is implemented and verified, you will be able to let Microsoft automatically optimize

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bids for conversions if Microsoft at some time go back and compare with Google results.

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Find out what was the cost per conversion and how many conversions there has generated, then make informed

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decision regarding further advertising on this platform.