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According to Hobsbawm, consistent, high quality and engaging content impacts audience decision making

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more than any other technique.

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And obviously, you would like to use it to your advantage, hopefully in the 21st century, with all

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of the digital tools, you have more options than ever.

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Let's cover the most important content types.

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There are pros and cons and suggestions how to make them shareable, popular and simply awesome.

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Remember to juice content types that are best aligned with your business and that help you achieve your

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goals.

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Remember also that each content piece should have its purpose.

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No one article, blog posts, this is one of the most popular content types on the Web and is heavily

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based on text, which is one of the oldest forms of communication.

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As for the pros, these type of content is one of the fastest and cheapest to create.

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It influences your position in the search results, so help you with the organic traffic.

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Often it engages people for a longer period of time so you can communicate more.

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However, for many users, especially younger, it may be too boring and not worth attention.

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To create great articles, you need to devote a significant amount of time to research, tracking all

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of the sources and choosing on relevant ones.

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You need to take care of the proper structure, easy navigation and optimization for SEO.

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I will cover copywriting in practice in more detail in the copywriting video, but don't rely purely

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on text, but rather including articles, other elements as well as images and videos.

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No.

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Two White papers reports.

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They are often the main source of information about the industry or trends among managers.

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This fact alone makes them an important tool in your arsenal.

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Producing them will boost your authority, help you in establishing valuable business contacts, and

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gives you the knowledge that you can use to your advantage.

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As for cons, they are hard to prepare.

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Often you need to buy external data to make them informative.

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People interested in this type of content.

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Are you really more demanding?

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And if any inconsistencies occur, they often comment or ask uncomfortable questions.

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To create great white paper reports, you need to make sure they are up to date and contain only confirmed

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data.

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You do not want to risk your reputation.

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You can include a couple of experts as voices in this content, which gives you more credibility, profound

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analysis, different angles and analyze scenarios, increase variability.

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No free graphical content.

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With this type of content, you can communicate more in a shorter period of time.

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For example, one infographics can replace a dense paragraph or text.

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You can underline important information by changing their size and placing them in the prominent places.

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As far as accounts for more complicated graphics, you should cooperate with a trusted illustrator who

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will know the look and feel of your brand to create successful graphical content.

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Try not to rely on stock, but focus on custom made illustrations, use bold colors, play with the

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fonts and always look for the innovations.

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Don't be afraid to experiment.

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No for photos and videos.

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This content is definitely on the rise, especially with the emergence of social media platforms.

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Photos allow you to present your products in an attractive way.

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Videos engage both eyes and ears and can easily become your company's card.

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At the same time, they are expensive and need production and postproduction time to create great photos

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and videos.

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You either have to have skills and suitable equipment, or you just need to hire an external partner.

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If the photos or videos have an amateur feel attached to them, they may do more damage than good to

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your company.

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Number five interactive content.

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There is nothing more engaging than the content.

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You can interact with people of quizzes and games.

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They can spend hundreds of hours on them, however, is very hard to convey.

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Your message with this type of content user are more focused on the activity itself and may even forget

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who prepared it in the first place.

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To create valuable interactive content.

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You should somehow connected to your brand.

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If you prepare a game, maybe information from your products packages could unlock additional bonuses

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for quizzes.

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One of the questions could feature your product or service.

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Such content should be easily accessible for different types of devices, which is often not the case.

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Number six podcasts and webinars.

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These content types allows you to record expert opinions about important topics and is well suited for

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the B2B sector.

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It gives you a huge boost to your credibility if done right.

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However, our organization is always a challenge, especially if there are multiple guest speakers you

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need to manage to make it relevant for your business.

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At least one of the panelists or the hosts should be from your company before recording make a test

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whether everything works as expected, No.7 templates and checklists, great templates and checklists

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allow users to save time and complete the tasks better.

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And the user who found your materials helpful is more willing to buy from you.

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Disadvantages of templates and checklists is that it is harder to keep them up to date and edit them

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before putting downloadable material online.

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Check it for your company.

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Is it valuable for you?

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Did it help you?

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Can it be used as part of the process?

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If the answer is yes, you are ready to publish now that you know which types of content you can create

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in theory, what are their pros and cons and how to take advantage of each content type?

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Let's see how you can create content in practice in the next video.