1 00:00:01,290 --> 00:00:05,010 Remember The Shining movie in which Jack Nicholson couldn't break the word? 2 00:00:05,280 --> 00:00:09,430 He even tried to cure his writer's block in the isolated location in Colorado. 3 00:00:09,990 --> 00:00:12,660 Chances are, you know, this being complicated, too. 4 00:00:12,900 --> 00:00:17,230 And let's be honest, I think he's not easy even for professional writers. 5 00:00:17,670 --> 00:00:23,360 Hopefully, there are certain techniques and tools that can help us with this task first thing before 6 00:00:23,370 --> 00:00:24,490 even you start to write. 7 00:00:24,750 --> 00:00:28,200 You need to make sure you know what your goal is by publishing this article. 8 00:00:28,500 --> 00:00:33,100 Is it to generate new business by getting craftmanship on the Web and Google search results? 9 00:00:33,360 --> 00:00:38,350 Is it to describe all of the services you offer and family to send to your potential partners? 10 00:00:38,670 --> 00:00:44,160 Or is it to boost your brand image by presenting the latest customer activities or business participating? 11 00:00:44,610 --> 00:00:49,020 Then all of that you write and include in the article should serve this goal. 12 00:00:49,380 --> 00:00:55,620 Our goal is to generate new business by getting cranking Google on the homepage design keyword and choosing 13 00:00:55,620 --> 00:00:57,360 the right keywords for your business. 14 00:00:57,390 --> 00:01:01,730 Was converting to search engine optimization chapter in the Q3 search video. 15 00:01:02,220 --> 00:01:06,180 Once you have a goal, you need to come up with the perfect title or headline. 16 00:01:06,480 --> 00:01:10,100 It should be relevant, interesting and maybe some emotions. 17 00:01:10,440 --> 00:01:15,570 It is critical because based on the user won't make a decision whether to start reading your article 18 00:01:15,570 --> 00:01:16,050 or not. 19 00:01:16,670 --> 00:01:20,280 First, we think of some working title, which we will improve later. 20 00:01:20,550 --> 00:01:25,080 We obviously want to include our character in the title rather at the beginning of it. 21 00:01:25,440 --> 00:01:30,630 We also heard it's good to make your title a question and provides an answer to the text of the article 22 00:01:30,840 --> 00:01:32,510 or create the guide to manual. 23 00:01:32,910 --> 00:01:36,840 Also, one or two words in the title should evoke emotions. 24 00:01:38,320 --> 00:01:44,350 We entered the home design in Google and after reviewing titles of already published websites about 25 00:01:44,350 --> 00:01:50,030 it, we now think including examples of great homepage design can be a good idea. 26 00:01:50,440 --> 00:01:56,710 Of course, you can get inspired by the competition, but ultimately you want to create something unique, 27 00:01:56,920 --> 00:02:03,160 at least to a certain degree, and just better, more comprehensive and more up to date than other companies. 28 00:02:03,790 --> 00:02:08,920 For a start, we came up with the title homepage design that sales ultimate guide. 29 00:02:09,310 --> 00:02:14,650 Tons of examples and case studies include that it's worth taking this title with your colleagues, our 30 00:02:14,650 --> 00:02:16,360 friends, for example. 31 00:02:16,630 --> 00:02:22,720 You can give them this title and four different titles from Google not saying which one is yours and 32 00:02:22,720 --> 00:02:26,380 see whether any of them would choose your title as a supplement. 33 00:02:26,590 --> 00:02:31,090 You can use one of the tools that supports headline writing like headline analyser. 34 00:02:31,630 --> 00:02:35,170 Go to the hospital dot com slash headline Analisa. 35 00:02:36,200 --> 00:02:42,830 You can see an interesting sentence at the bottom from marketer David Ogilvy, on average, five times 36 00:02:42,830 --> 00:02:45,770 as many people read the headline as Read the body copy. 37 00:02:46,190 --> 00:02:52,010 When you've written your headline, you've spent 80 cents out of your dollar and it may not be far from 38 00:02:52,010 --> 00:02:53,720 the truth anyway. 39 00:02:54,020 --> 00:02:55,670 Just paste your title and click on. 40 00:02:56,120 --> 00:02:59,400 Now, you may be asked to give your email away next. 41 00:02:59,450 --> 00:03:05,110 Tain't after a couple of seconds you have your result from one to 100. 42 00:03:05,960 --> 00:03:08,750 We have less than 40, which is not so good. 43 00:03:09,140 --> 00:03:14,180 The algorithm is based on the word balance and you can see exactly which words are missing from your 44 00:03:14,180 --> 00:03:16,540 headline and which words you have to match. 45 00:03:17,210 --> 00:03:19,430 So we don't have uncommon inpower words. 46 00:03:19,550 --> 00:03:22,130 And apparently our title is too long. 47 00:03:22,790 --> 00:03:25,520 Remember that you should not depend on this tool completely. 48 00:03:25,790 --> 00:03:30,590 But some suggest that changes may be actually useful by clicking on the link. 49 00:03:30,590 --> 00:03:32,660 How to master your headline word balance. 50 00:03:32,990 --> 00:03:35,720 We can see examples of uncommon and power words. 51 00:03:36,320 --> 00:03:41,660 So uncommon words are, for example, heart awesome, right, etc.. 52 00:03:41,990 --> 00:03:44,620 We cannot also at the beginning of our title. 53 00:03:45,080 --> 00:03:49,460 So right now we have awesome homepage design that sales ultimate guide. 54 00:03:49,820 --> 00:03:56,150 Tons of examples and case studies include that as far as power words, you can find the list by entering 55 00:03:56,150 --> 00:04:01,130 power where two examples go schedule in Google search and it should be the first link. 56 00:04:04,640 --> 00:04:06,150 I like the word insider. 57 00:04:06,620 --> 00:04:14,360 Let's incorporate that now we have some homepage design that sells ultimata guide from insider, tons 58 00:04:14,360 --> 00:04:19,540 of examples and case studies included, and it is even longer than when we started. 59 00:04:19,850 --> 00:04:27,920 So let's return it without removing important words or some humpies designs ultimately from insider 60 00:04:28,340 --> 00:04:29,660 examples in brackets. 61 00:04:30,470 --> 00:04:32,690 Now, let's run this headline in the Analisa. 62 00:04:38,040 --> 00:04:44,150 The result is about 60, so much better, according to the algorithm, we can further fine tune it, 63 00:04:44,520 --> 00:04:46,170 but I am quite pleased with it. 64 00:04:47,440 --> 00:04:52,990 Now, the body of the article or blog post, we first need to think about what should be included in 65 00:04:52,990 --> 00:05:00,040 it, we can again visit a lithograph tool which we use in the search engine optimization chapter. 66 00:05:00,990 --> 00:05:04,320 And thirdly, homepage design, keyword and click generate. 67 00:05:05,900 --> 00:05:12,440 It gives you related keywords which can be used for the structure of your article and also using them 68 00:05:12,620 --> 00:05:18,080 will increase your chances of being ranked by Google, we can toss keywords that are relevant to our 69 00:05:18,080 --> 00:05:22,520 topic and that we can cover homepage design template is good. 70 00:05:22,910 --> 00:05:26,680 We can make a paragraph out of that home page content. 71 00:05:26,990 --> 00:05:31,210 Sure, it is connected with our topic and will be a good paragraph as well. 72 00:05:31,820 --> 00:05:32,830 Creative layouts. 73 00:05:33,290 --> 00:05:36,470 Why not make it a paragraph on page design? 74 00:05:36,470 --> 00:05:39,710 Examples, obviously, as our title suggests. 75 00:05:40,430 --> 00:05:42,020 So this is another paragraph. 76 00:05:42,530 --> 00:05:45,800 And let's also create a paragraph about responsive web design. 77 00:05:46,250 --> 00:05:49,040 As great look on mobile devices is also important. 78 00:05:49,640 --> 00:05:55,280 You can use headline analyzer again to come up with a good title for the paragraphs if you need to, 79 00:05:55,550 --> 00:05:56,840 but don't overdo it. 80 00:05:59,080 --> 00:06:06,460 We will have the following extract her introduction, why homepage design is the key to sell more creative 81 00:06:06,460 --> 00:06:13,030 home page layouts, the foundation of your homepage, homepage content, interior decoration of your 82 00:06:13,030 --> 00:06:16,240 homepage, responsive web design for your homepage. 83 00:06:16,660 --> 00:06:24,550 They use mobile dondi homepage design examples learn from the best in business homepage design templates 84 00:06:25,180 --> 00:06:26,470 don't reinvent the wheel. 85 00:06:27,480 --> 00:06:32,050 As you can see, all of the paragraph titles include the key word from Al SIGGRAPH. 86 00:06:32,730 --> 00:06:34,890 Now, you should fill these paragraphs with text. 87 00:06:35,340 --> 00:06:38,970 You can check other articles online and take the essence of them. 88 00:06:39,360 --> 00:06:43,440 If you are stuck on writing a particular sentence, try to rephrase it. 89 00:06:43,830 --> 00:06:45,540 So put the first and second part. 90 00:06:46,170 --> 00:06:52,500 If a sentence having out that is creative and intuitive will help you to design a great homepage, doesn't 91 00:06:52,500 --> 00:06:53,490 sound compelling to you. 92 00:06:53,490 --> 00:06:59,820 For some reason you can rephrase it to properly designed homepage needs a layout that is both creative 93 00:06:59,820 --> 00:07:00,590 and intuitive. 94 00:07:01,140 --> 00:07:02,580 Sometimes it's that simple. 95 00:07:03,160 --> 00:07:05,250 Try to write rather short sentences. 96 00:07:05,550 --> 00:07:08,010 They are easier to write and easier to read. 97 00:07:08,340 --> 00:07:12,420 If you have a really long sentence, try to split it into two sentences. 98 00:07:12,990 --> 00:07:18,750 If you feel that your paragraph has a lot of repetitions, open online synonyms, tools like the surface 99 00:07:19,050 --> 00:07:24,600 and look for the synonyms to replace them in text, you can even install the synonyms extension on your 100 00:07:24,600 --> 00:07:27,570 browser, use language similar to your audience. 101 00:07:27,900 --> 00:07:31,350 If you write the person your developers, it's OK to use jargon. 102 00:07:31,800 --> 00:07:37,380 If you write for a young audience, you can use their vocabulary to remember that research is a key. 103 00:07:37,830 --> 00:07:42,990 If you include nice examples and references in your text, it will have a value for the users. 104 00:07:43,500 --> 00:07:49,110 There may be a situation that after trying to implement all of the suggestions, you are still not able 105 00:07:49,110 --> 00:07:54,330 to write a valuable text either because of a lack of time or just aversion to writing. 106 00:07:54,690 --> 00:07:58,160 In such a case, you can hire copywriters to do that for you. 107 00:07:58,680 --> 00:08:01,830 There are plenty of options, some of them cheaper than the other. 108 00:08:02,310 --> 00:08:06,150 I will show you one of the options for you to see how the process looks like. 109 00:08:06,660 --> 00:08:11,520 Go to the website Courbefy dot com and click on the place. 110 00:08:11,520 --> 00:08:12,420 The order button. 111 00:08:13,450 --> 00:08:15,250 Just what type of content you need. 112 00:08:16,270 --> 00:08:22,340 Let's say block and how many words will enter 1000 at the top. 113 00:08:22,360 --> 00:08:24,870 You will have a cost and time needed for creation. 114 00:08:25,420 --> 00:08:26,760 Click, save and continue. 115 00:08:27,610 --> 00:08:30,160 Now feel de-brief the subject. 116 00:08:30,400 --> 00:08:35,170 In our case, we can just toss marketing, then suggest suggested keywords. 117 00:08:35,740 --> 00:08:38,920 We will enter homepage design, we can paste. 118 00:08:38,920 --> 00:08:42,730 They were out of our website so the copywriter knows our style. 119 00:08:43,800 --> 00:08:49,770 And in additional info, we kind of right what we would like to include, we can just give our title 120 00:08:50,010 --> 00:08:53,810 and name of the paragraph to cover, then click on the preview. 121 00:08:54,120 --> 00:09:00,660 And if everything is OK, just confirm you can choose between standard and premium copyrighter. 122 00:09:05,050 --> 00:09:12,460 Now sign up pay and he will receive the text soon, you will be able to accept the text or suggest changes. 123 00:09:13,030 --> 00:09:15,390 Once you are happy, you can download it. 124 00:09:15,920 --> 00:09:18,970 Other copywriting website work very similar. 125 00:09:19,920 --> 00:09:25,470 Now that you know how to create text on your own are with the help of copywriters, let's see how to 126 00:09:25,470 --> 00:09:28,380 create visual types of content in the next video.