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There are thousands of social media platforms, some of them smaller.

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Some of them cute, it's not possible to be on every one of them.

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And there is no need to.

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You have to choose wisely on which platforms you would like to present to.

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Each of them require a certain amount of money committed.

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Also, each of the platforms is different to different users and has a different look and feel.

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It doesn't make sense to be on a platform that is not used by the audience you want to target, as it

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would be hard to come along local social media platforms that you may be useful for your brand.

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We will discuss the specifics of the biggest social media platforms as there is the biggest chance they

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will be beneficial for your company to, simply because they give you an amazing, great effort that

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you should ask yourself the question.

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What is the purpose of your social media presence?

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Why do you want to be on social media?

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There must be a reason behind it.

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The goal, whether you want to make social media channels a support center, whether you want to solve

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all of the problems to leave the product or answer all the questions of your users, or do you want

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to sell from this platform directly, for example, using Facebook shopping features?

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Or maybe you want to update your fans and present them.

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Interesting case studies on companies who have done in the past.

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Of course, you can combine a couple of goals together, but you should know what you're doing on social

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media and what will be the measure of your social media success anyway.

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Let's take a closer look at seven biggest social media platforms.

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One note will not consider local players that have a great majority of users coming from one country

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and communicators like WhatsApp or Messenger.

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Number one, Facebook.

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Facebook is the biggest social media platform on the planet.

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Good chances that at least part of your target audience is using it.

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However, many of the younger users, Twitter and Facebook to other platforms that are more trendy in

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their eyes, you don't want to be on the same platform with your parents, do you?

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So you should take that into consideration if you target that audience.

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It is great, however, if you want to reach people beyond 30 and 40 years old as an addition, there

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are plenty of different groups on Facebook, which you can be part of as a contributor.

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You have like streams and pools available.

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This platform is universal.

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So making it the general purpose profile for your company where you can support and solve the problems

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may actually be a good idea.

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Number two, YouTube.

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YouTube is the part of Google and also it is the second biggest search engine out there.

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It is used by everyone.

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If your company has interesting video content or has the ability to produce it, running a profile on

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this platform, it's no brainer.

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The key is to have the most subscribers who can, because each time you post a new video, they will

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be notified and also your older videos will be presented to them as prepositions and most likes, because

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then your videos will have a greater chance to be proposed to non subscribers to.

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All in all, YouTube is one of the most engaging social media platforms out there.

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But if your goal is to communicate their active audience, it is quite limited.

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Apart from the comments section, no free Instagram.

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Instagram is a company owned by Facebook and it is really focused on visual content like photos and

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videos.

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It's super popular among teens and young adults.

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One reason for that is that it became the home of influencers will present how they live, what they

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were and what they do.

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They are new role models and idols for younger audiences who are placing more and more people from TV.

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If you sell different kinds of products online or you are in the lifestyle or photography business.

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Instagram is definitely a place to be.

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Just remember to provide stunning photos as the competition is very heida.

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Number four, tick tock, it's relatively new in comparison to other platforms, but gained popularity

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extremely fast.

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Majority of the audience is between 16 to 24 years old on this platform.

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People want to have fun.

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They want to dance.

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They want to sing.

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You should not interrupt that with interesting marketing, rather be a part of the community if your

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brand is positioned as young, fresh, innovative, creative and full of joy.

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And at the same time, your products or services are suitable for younger groups.

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This platform is a good choice for your brand.

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Number five, Pinterest.

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Pinterest is the platform on which you find ideas and inspirations.

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It works great if you want to reach customers at the beginning of their funnel.

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If they don't have precise needs yet it is used predominantly by women, especially adult women, is

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good for business, is focused on home decorating, fashion, lifestyle, Do-It-Yourself products and

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similar again not so great for communication purposes.

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No.6 Twitter.

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Twitter is very useful if your company has regular updates to communicate.

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It focuses on news, rather short ones due to character limit.

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It's a favorite communication tool of politicians.

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It is loved by B2B companies, especially from the tech sector.

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Almost two thirds of Twitter users are males.

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More than 60 percent of users are in the thirty five to sixty five age group.

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It is a very good tool if you want to build your authority and become an expert in your industry.

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No.7 LinkedIn.

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LinkedIn is another platform focused on business users as it works as a recruitment platform where users

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present their experience and education.

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It can also serve additional purposes than simply posting companies news and communicating with the

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customers.

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With a LinkedIn profile, you can find employees for your own company.

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You can build your network and find business partners like new clients or vendors.

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If you're a B2B business, LinkedIn profile for your company's highly recommend it as a platform.

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It is more serious and less fun, which has its advantages and disadvantages to the on what social media

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channels you should be.

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You can also use Google Analytics, especially if you already run some social media profiles and your

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goal is connected with website visit.

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Log into the tool tech acquisitions, social and social referrals.

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If you have a solid stream of users coming from a particular social media channel, you should consider

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putting more effort into running it if you don't.

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And on the social platform itself, we are not successful either.

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You should consider whether it is profitable for your brand to run this particular profile.

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Now, you know, what is the specificity of the main social media channels you can pick which one of

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them is suitable for your brand, taking into consideration your goals and what people are the main

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users of it.

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Once you do that, you can create your social media personality and decide what type of boss you want

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to use.

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We will cover that in the next video.