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You need to be aware that everything you probably standing on social media, respond to a comment,

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react to something, or think someone connect or interact with users, you're exercising your voice

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whether you like it or not.

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Your company has a certain personality in the eyes of these social media users.

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It's better for you to control how these personality looks like.

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And you should also be consistent in what you are doing.

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The personality of your brand should be connected to your history, your brand and products or services

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you offer.

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It should be also adjusted to the industry in the character of your company and be friendly, playful,

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warm, called inspiring impresario and many others.

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Once you choose the personality of your brand, you should use appropriate tone and language that should

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be present in everything you do and communicate.

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For example, you decide to be a playful brand.

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With that, you can use a lot of ironic.

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You are welcome to use word games.

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You can show things on your profile that are a little bit controversial.

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You are also allowed to use plenty of emoticons and this uses while responding to them.

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But if you are a bank or financial institution, I would advise against it.

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In this case, you have a rather friendly algorithmic character and choose a more efficient tone and

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language.

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I repeat that you should be consistent because if you are officially mileposts and then you use some

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slang to answer the question from the user, it won't look good.

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You should be consistent in other areas too, like complain policy or responding to aggressive comments.

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Consistency's especially hard to maintain.

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If there are several people managing social media accounts, you should go to Facebook or other social

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media, look for a because brath and see how they do it.

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One good example is Nike, who puts a lot of motivational content on their profile and always tries

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to encourage people to be active.

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They show great stories and act as your personal trainer.

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Don't complain, just do it.

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All of that nicely fits into their brand message.

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Starbucks, on the other hand, wants to be a friend.

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There is a lot of comments.

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They interact, they use a lot of emoticons, mainly Greatheart.

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That is a symbol of their brand on social media.

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They want to be open fire and they use personal language.

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It also fits with their brand, like writing your name on a cup of coffee.

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You want your brand, personality, tone and language nice.

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You need to decide what you want to be showing your users, what kind of boss you will publish.

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Some of them may be a better fit for you at all and the personality of your brand than others.

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There are plenty of options.

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So let's take a look.

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Number one company news, first thing that comes to mind, you can share any news regarding your company,

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new product and quarterly results, acquisitions, all the things you are proud of, like case studies,

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but sometimes also things that didn't turn out so well.

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It's better to admit to failure and to repair it than pretend that nothing happened.

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Number two, wishes if there is a holiday period or some anniversary, you want to wish your fans all

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the best.

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You can do it in a creative or fun way to attract more attention.

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No free link to your blog articles.

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If you read the blog on your website, you can share the info about article on your social media profiles

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to street page views and ensure the of synergy number for links to other websites.

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You can send your users to valuable sources which you are not competing with.

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Inspire them.

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If you are, users will read something valuable or see some great content outside of your profile.

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They will be grateful you tell them about it.

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It works well, especially for comprehensive reports or guides.

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Number five backstage.

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Look, you can show how you work, how your company prepares new products.

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Also share personal details from employees.

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If they agree, it adds a human element into your social media marketing No.6 interaction posts.

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You probably saw a lot of those on Facebook.

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Which one do you prefer?

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Comment for product a more like for product B generally ask questions mainly by using images.

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It helps to engage our users and works really well for some brands.

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No sell that seven competitions.

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Another way to boost engagement, secure the prize and gave users a task like write something or create

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something and posted in the comments with a particular hashtag.

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If the price is attractive, they may even tell about it to people who are not your fans.

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Now, number eight videos including video tutorials.

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People love videos.

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If you have one, share it.

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If not, think about creating tutorials in which you can teach users new skills which they always wanted

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to learn.

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They will like it.

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They will like it in return.

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Number nine, graphic content.

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Simpler to create than video.

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It can be an info graphic or motivational quote, something connected to your brand or industry.

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Number ten job offer.

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You can find great candidates for social media and if they like your brand already, they may give more

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to build it.

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Even better to see some examples of great posts of different types, go to the resources section of

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the course.

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You know, what are the possibilities?

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Let's make another step and move into the implementation phase in the next video.