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In the two previous videos, we talked about the specificity of each media character of our group and

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also the types of both we can publish.

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Now let's apply this knowledge and practice.

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We are ready to be company, we say creative and marketing services to our companies.

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Our plans are made in the age group of 30 to 50 years, sold out of available social media channels.

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LinkedIn, Facebook and Twitter seems most appropriate.

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We decided to resign from Twitter as we don't have an option to offer our company updates with a frequency

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that they use less than the platform expected.

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And also we don't have resources to do that.

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Next, we think that our personality is very energetic.

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We want to show that we are fun and creative company and that we do amazing things and love our job.

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We want to inspire people so we will use motivational language that should give them the power.

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Ask for the types of boss.

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We definitely will use company updates.

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If case studies, we will link to our blog articles.

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We also want to present graphics and infographics because that's what we do videos as well as fillers.

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In the weeks where we won't have any internal updates, we will pass motivational quotes from the creative

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industry and we will link to the value of our resources.

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Those six posts, for a start, seems like a reasonable idea.

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Now we will create the social media calendar and plan when we will publish which posts will be buried

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for one month.

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But ideally you should plan a couple of months in advance or even for the whole year, and not just

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if needed.

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We will look around planning Google sheets, but any software you like that supports the table is okay.

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As far as frequency, we will start small to prosper social media channel per week, then in the following

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month we will post five times a week to increase engagement.

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We name our she July.

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At the top, we will have days of the week, end date.

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Starting from the first day of the month, all the way to the 30th day of the month.

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Also, let's add the particular days of the week, assuming that the first day is Monday.

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We will Denmark weekends with great color for better readability, because we will not post on weekends.

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We also want to separate it between LinkedIn and Facebook one, and I will be for Facebook and one for

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LinkedIn.

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Again, for better readability, we can freeze the view so the headers are always visible, go to view,

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freeze and choose the first column.

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Now we enter all of the things we planned to publish this month on both media, we know that on 2nd

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July Tuesday we will have anniversary of our company.

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So the past should appear on both media on the same day.

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We will have a special video with a summary.

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Let's enter that into our table.

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On Facebook, we will not have any suitable updates until the end of the week.

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We will use and fill our post on Friday with a motivational quote.

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On LinkedIn, we will have a post about a job fair.

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We will participate in on Thursday.

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OK, we have a plan for the first week, you get the idea sometimes you want to publish on all platforms

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at the same time with different are the same method.

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But sometimes you want to create most unique to the particular platform, taking into account its specificity.

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You can also create more detailed calendar with text of the post and assets needed.

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You can find such a template in the resources section of the course one out.

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If you plan to use any software for social media publishing like HootSuite, you do not have to create

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your own calendar.

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You can use an inbuilt option.

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The posting itself is simple.

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I will show it just in case you don't have your business profile yet.

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The only requirement for you is to have business profiles set up on Facebook and LinkedIn, which I

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will not cover.

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We start with Facebook.

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We need to create a business paid first.

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We click on Create at the top, then we choose a page.

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We give our page a name, which will be the name of our brand, our company.

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Now, the category and we can place it under marketing agency, once you start typing, Facebook will

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give you the suggestions.

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Now, you should add a profile picture for your business.

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You have successfully set up your business profile page and now you can publish posts, click on the

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edit page info and add missing details.

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All of this should be accurate.

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You can also invite friends to get additional visibility to publish something, just click on write

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the textbooks.

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The first part you want to publish, according to our calendar, is the anniversary passed.

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We prepared some nice graphic in Cannava.

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First we write simple text.

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It was four years of innovation, research and services development, and we are just getting started.

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Stay tuned and celebrate with us.

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And then we click on the video icon and we choose our image.

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After that, you click on the post button.

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And our first post is published, as you can see, it is super easy on LinkedIn.

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The process is very similar.

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Log into your profile, click on the work button at the top just to create a company paid.

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To see what kind of page it is for us, it will be small business and there's some basic information,

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your company name, your website address, industry, size and type.

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Also, upload Dialogo.

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And the tagline for us, it will be digital natives accept the terms and conditions and click on the

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great made.

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You should admit seeing images and description to look professional, you can do that by clicking on

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the pencil icon on different locations, like on the cover photo.

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Or the info section, all of this should be correct and up to date, once you fill all of that, you

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can invite your friends to follow your page, to write a post.

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Just click on Stata Pass.

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We will use the same anniversary text.

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And also, we will applaud the same photo by clicking on the camera icon and choosing the right photo.

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When everything is ready, just click on the pause button, your first post is published on LinkedIn

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as well.

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So you have seen the complete process from choosing the right social media channels for creating your

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social media personality, planning, communication, the calendar and publishing on social media profiles.

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But this is not the end of the road.

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In the next video, we will see how to optimize your social media marketing.