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Once you published a couple of posts, you will have data that you can monitor and analyze to optimize

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your social media marketing.

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There are a couple of different metrics you can focus on, depending on the social media platform.

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Let's log in to Facebook first.

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You can see how many people your post reached.

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You can see how many positive reaction you've generated, for example, Alex likes shares or comments,

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you can also see negative reactions whether someone decided to hide their post reporter spam or unlike

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debate, you can see even more information by clicking on the insights button at the top here.

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You can see the summary statistics for your entire profile.

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And by clicking on posts by farmers of individual posts we've talked, you can easily identify which

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post was the most and least popular.

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Start with a simple optimization task.

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Prepare most posts similar to the ones we generated the most tweet and reactions and prepare less posts.

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We generated little to no attention.

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In the people tap, you can see the demographic of your account if most of the people are from the target

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group you are interested in, good.

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If not, you should try to prepare content that is more adjusted to your target group.

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Also, you can use some promotion in your target group to win your funds, which we will cover in the

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next chapter.

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Now let's go to LinkedIn.

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Similar to Facebook, you can see how many impressions are read it was generated and how many reactions

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at the top, you have an analytics app, you can click on it and see data about visitors, updates and

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followers.

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You can see how interesting your profile changed over time.

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You can see demographic data about your visitors like job function, location or industry by going to

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follower's.

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You can see whether you win or lose people who follow your company, if the direction is negative,

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you should implement changes.

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Now you know how to monitor your social media profiles, statistics on most of the profiles you have

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access to both data and visitors, data like demographics, data, you know exactly what works and what

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doesn't.

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You know, if you attract the right people, who you'll become your customers, you need to optimize

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your efforts and focus on things that bring positive outcomes and minimize those who are not working

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as planned.

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But sometimes organic activities you take are not enough and you're still not in the place you want

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to be in terms of social presence.

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That's why you should consider paid promotion, which we will cover in the next chapter.

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See you there.