1 00:00:01,180 --> 00:00:06,660 To start advertising on Facebook and Instagram first, you need to have Facebook and Instagram profiles. 2 00:00:06,940 --> 00:00:10,840 I want to cover that as it is pretty straightforward for Facebook. 3 00:00:11,020 --> 00:00:18,160 Just go to Facebook dot com filia data and click register for Instagram account set up, go to Instagram 4 00:00:18,160 --> 00:00:22,090 dot com and click on the sign up button and fill in the details. 5 00:00:22,450 --> 00:00:27,730 If you want to advertise on Facebook and Instagram, you should also have your Facebook business page 6 00:00:27,850 --> 00:00:29,550 and Instagram business account. 7 00:00:29,980 --> 00:00:35,850 We covered Facebook business page set up in the posting video in the previous chapter for Instagram. 8 00:00:35,860 --> 00:00:41,560 Just download the Instagram app, login to your personal profile, click on the profile icon. 9 00:00:42,220 --> 00:00:43,240 Go to settings. 10 00:00:48,270 --> 00:00:50,310 And a click to switch to a business account. 11 00:00:52,770 --> 00:00:58,770 To the business category, then to say whether you are a creator or a business and enter the address 12 00:00:58,770 --> 00:01:03,830 of your business, you can connect with your Facebook business page, which is a good idea. 13 00:01:06,250 --> 00:01:11,740 Then you should feel all of the remaining company data and keep it updated after you've completed the 14 00:01:11,740 --> 00:01:16,300 steps, you can now go to the website Facebook dot com slash, adds Menander. 15 00:01:16,990 --> 00:01:20,230 First thing you want to do is setting up billing details. 16 00:01:20,650 --> 00:01:23,200 Click on the menu icon and to billing. 17 00:01:24,670 --> 00:01:28,000 After that, click on the payment settings at the top. 18 00:01:28,000 --> 00:01:28,410 Right. 19 00:01:30,170 --> 00:01:31,700 Click on add payment method. 20 00:01:35,750 --> 00:01:42,440 You have a couple of different options, like credit card, PayPal or Facebook coupon, enter all details 21 00:01:42,440 --> 00:01:43,490 and click save. 22 00:01:44,550 --> 00:01:49,780 For further control, you can also set up accounts spending limits in this type. 23 00:01:49,800 --> 00:01:55,890 You will also be able to see any receipts if you live in the European Union, you should go to the ATM 24 00:01:55,890 --> 00:02:02,440 account, set up and fill in missing details like EU VAT number once you set up your billing. 25 00:02:02,700 --> 00:02:08,040 Next thing you want to do is to create an audience which you will be able to use for targeting in any 26 00:02:08,040 --> 00:02:12,690 ad that you will run on business tools and choose audiences. 27 00:02:15,780 --> 00:02:21,270 You can create three different types of audiences, custom audiences, which consist of people who have 28 00:02:21,270 --> 00:02:26,790 already interacted with your business, like people who visited your website app or who are on your 29 00:02:26,790 --> 00:02:29,390 contacts list, lookalike audience. 30 00:02:29,400 --> 00:02:34,950 So people who are similar to people who already interacted with your business and you can control how 31 00:02:34,950 --> 00:02:40,800 similar they should be and saved audience, which is an audience audience created with demographic and 32 00:02:40,800 --> 00:02:44,370 behavioral parameters that you commonly used in your campaigns. 33 00:02:45,060 --> 00:02:50,280 In this video, we will focus on this audience first and the name of an audience. 34 00:02:50,790 --> 00:02:54,510 As you can have multiple audiences, it should be descriptive. 35 00:02:54,660 --> 00:02:56,760 So you know what kind of audience it is. 36 00:02:57,210 --> 00:03:03,510 Our target audience is men 30 to 50 who are in management roles because this is the majority of our 37 00:03:03,510 --> 00:03:04,500 current clients. 38 00:03:04,770 --> 00:03:06,410 So we can use that for a name. 39 00:03:07,590 --> 00:03:12,390 Then you can include or exclude people who are part of your custom or look alike audiences. 40 00:03:12,600 --> 00:03:16,770 But we will not do that then the location for us. 41 00:03:16,950 --> 00:03:19,260 These are the people who are living in the USA. 42 00:03:23,990 --> 00:03:30,110 But you can be very specific, for example, you can use drop in option, scroll to the location you 43 00:03:30,110 --> 00:03:32,980 are interested in and use radius targeting. 44 00:03:33,200 --> 00:03:40,100 So anyone in within a circle of 10 miles or any miles, you said, will see our ads, but we will stick 45 00:03:40,100 --> 00:03:42,740 to the USA if you want. 46 00:03:42,770 --> 00:03:46,220 You can exclude particular locations, but we don't have to. 47 00:03:47,980 --> 00:03:51,490 Then there is the eight for us, it is 30 to 50. 48 00:03:56,050 --> 00:04:03,070 And gender for us men only, we will choose English language because our ad will be in English. 49 00:04:05,430 --> 00:04:12,120 As for details targeting, there are a lot of options you can target your ads based on demographics 50 00:04:12,120 --> 00:04:19,860 such as education, relationship status, parental status and so on, you can target people who are 51 00:04:19,860 --> 00:04:23,400 interested in particular things like technology or sports. 52 00:04:23,760 --> 00:04:25,880 And each category can be expanded. 53 00:04:26,190 --> 00:04:27,840 So you have even more options. 54 00:04:28,080 --> 00:04:35,250 For example, target only people who are interested in basketball and you can target users based on 55 00:04:35,250 --> 00:04:36,140 their behaviors. 56 00:04:36,330 --> 00:04:43,440 For example, only people who are Android mobile users or only people who are console gamers instead 57 00:04:43,440 --> 00:04:47,500 of various option, you can also type what targeting you are interested in. 58 00:04:47,880 --> 00:04:53,830 For us, we will only use demographic and where category and we want to target people from an adamant 59 00:04:53,850 --> 00:04:58,470 industry so managers, directors, supervisors and so on. 60 00:05:04,270 --> 00:05:10,360 You can exclude people or narrow audience, but we don't want to last option is, again, to include 61 00:05:10,360 --> 00:05:15,520 people who are connected with your brand, like people who like their Facebook page or responded to 62 00:05:15,520 --> 00:05:16,120 the event. 63 00:05:16,120 --> 00:05:19,590 You are organized, but we are not interested in this option. 64 00:05:20,560 --> 00:05:26,740 You can scroll to the top and you will see the summary of your targeting and also potential reach calculated 65 00:05:26,740 --> 00:05:27,460 by Facebook. 66 00:05:27,760 --> 00:05:32,290 According to that, we can reach even one million people, which is more than enough. 67 00:05:32,920 --> 00:05:37,660 If the potential to reach is too small for your audience, you will have to remove some of the targeting 68 00:05:37,660 --> 00:05:44,740 options like job titles or add new locations or increase a trend to make potential readers bigger when 69 00:05:44,740 --> 00:05:45,940 everything is OK. 70 00:05:46,180 --> 00:05:47,710 Click, create, save audience. 71 00:05:48,070 --> 00:05:53,280 You can see our audience was added to the audience list and is ready to be used in your campaigns. 72 00:05:54,010 --> 00:05:57,790 Now we go back to the ads, another to create our first campaign. 73 00:05:59,880 --> 00:06:05,560 Each campaign consists of the campaign itself, where you specify a general settings like budgets are 74 00:06:05,560 --> 00:06:11,310 the groups where you can set the statement and date or choose where your ad should appear and at where 75 00:06:11,310 --> 00:06:17,490 you create the ad account structures that we prepared for Google ads can be helpful for creating distracter 76 00:06:17,490 --> 00:06:21,860 for Facebook to click on the create button to start creating the campaign. 77 00:06:22,380 --> 00:06:24,600 First, you choose the objective of your campaign. 78 00:06:25,260 --> 00:06:30,480 Depending on what objective you choose, you will be able to use a particular ad formats and placements. 79 00:06:30,690 --> 00:06:36,180 For example, if you choose lead generation objective, you want to be able to include Facebook Messenger, 80 00:06:36,420 --> 00:06:40,770 Audience Network and many of Facebook and Instagram placements that don't support it. 81 00:06:41,160 --> 00:06:43,910 But you can always change it later if you change your mind. 82 00:06:44,100 --> 00:06:45,440 So don't worry too much. 83 00:06:45,870 --> 00:06:51,690 Also for conversion objective, you should set up the Facebook tracking on your website or app first. 84 00:06:51,960 --> 00:06:56,520 It is similar to the process we already follow for Google ads, so we will skip that. 85 00:06:57,240 --> 00:07:01,890 We will choose the simplest objective that allows you to use the most formats and placements, which 86 00:07:01,890 --> 00:07:02,550 is traffic. 87 00:07:03,000 --> 00:07:07,980 We will go through the whole process for this objective, but it is similar for other objectives too, 88 00:07:08,730 --> 00:07:13,530 as the name of the campaign will use the website promotion creative services. 89 00:07:15,370 --> 00:07:21,010 Our ad does not belong to any special arts categories buying type, we do not have an option to change 90 00:07:21,010 --> 00:07:23,090 it, only auction is available. 91 00:07:23,710 --> 00:07:28,690 There are other types like reach and frequency and be aimed at bigger advertisers. 92 00:07:29,440 --> 00:07:33,690 Then we have a campaign objective and this is what we have chosen a moment ago. 93 00:07:34,090 --> 00:07:38,320 We can change it here if you want to, and there are more options. 94 00:07:38,500 --> 00:07:43,100 You have the ability to save campaign spend limit for further control of spending. 95 00:07:43,750 --> 00:07:49,090 You can start the AP test to determine which of the campaigns with different settings will give you 96 00:07:49,090 --> 00:07:49,870 better results. 97 00:07:50,140 --> 00:07:51,400 But we will not do that. 98 00:07:51,970 --> 00:07:55,110 The last section is budget optimization here. 99 00:07:55,120 --> 00:07:59,140 You said your daily and lifetime budget and there are options. 100 00:07:59,380 --> 00:08:05,440 You can choose your bidding strategy, so determine how Facebook will spend your money available. 101 00:08:05,440 --> 00:08:11,740 Options depend on the type of objective you chose for our objective default option is the lowest cost 102 00:08:11,950 --> 00:08:15,160 and it means that you have no control over bidding process. 103 00:08:15,440 --> 00:08:18,610 Everything is automatic and determined by Facebook. 104 00:08:19,000 --> 00:08:25,360 With cost cap, you specify the cost per action you are willing to pay and keep your overall cost within 105 00:08:25,360 --> 00:08:26,430 a specified limit. 106 00:08:26,680 --> 00:08:33,130 It is also an automated strategy managed by Facebook, which gives you an option to control your bids 107 00:08:33,130 --> 00:08:34,300 in each auction. 108 00:08:34,600 --> 00:08:38,050 But as this is a manual process, it can be very tedious. 109 00:08:38,470 --> 00:08:42,070 We will leave the default option and see what results it will generate. 110 00:08:42,460 --> 00:08:48,130 The last option is to run ads on a schedule, but we do not have specific requirements here, so we 111 00:08:48,130 --> 00:08:48,940 will not use it. 112 00:08:49,360 --> 00:08:51,790 We click next to move to the ads, the settings. 113 00:08:52,630 --> 00:08:58,360 We will aim these ads at website design as it will contain all of the ads connected to the website design 114 00:08:58,360 --> 00:08:58,900 service. 115 00:08:59,500 --> 00:09:01,690 We want to drive traffic to our website. 116 00:09:02,080 --> 00:09:07,750 We have an option to create dynamic creative so Facebook can automatically combine different elements. 117 00:09:07,750 --> 00:09:12,310 We provide like Lowgar images to test different variants of our ad. 118 00:09:12,640 --> 00:09:16,860 We don't want that and we don't want to create an offer on our Facebook page. 119 00:09:17,230 --> 00:09:22,150 It could be more suitable for B2C businesses who offer discounts or special offers. 120 00:09:22,870 --> 00:09:25,720 Next, we specify certain end date for this ad, said. 121 00:09:26,200 --> 00:09:31,150 If you choose different bidding strategies like cost cap, you will have an option to define cost per 122 00:09:31,150 --> 00:09:31,630 action. 123 00:09:32,200 --> 00:09:36,160 You can also show more options and suspend limits for access. 124 00:09:36,550 --> 00:09:39,070 We will not do that now. 125 00:09:39,070 --> 00:09:44,320 We have an option to create a new audience, but as we created it earlier, we can choose it from the 126 00:09:44,320 --> 00:09:50,800 drop down menu and all of these settings will be loaded next replacement section by default. 127 00:09:50,980 --> 00:09:54,430 Your ad will show to all of the placement it is eligible to show. 128 00:09:54,970 --> 00:10:01,060 Click on manual placements and decide where exactly are at will be displayed, whether you want to show 129 00:10:01,060 --> 00:10:04,780 it on mobile, desktop or both types of devices. 130 00:10:07,440 --> 00:10:14,040 You can make a decision to advertise on Instagram, Facebook Messenger and the audience network, you 131 00:10:14,040 --> 00:10:20,460 can even turn on and off particular ad placements by hovering on each placement is how it looks like, 132 00:10:20,610 --> 00:10:22,840 which is a nice feature also. 133 00:10:23,110 --> 00:10:27,790 You see the specification for each ad, so you know how to prepare ads for each placement. 134 00:10:28,410 --> 00:10:34,200 We are interested only in Facebook and Instagram, so we will uncheck messenger and audience network. 135 00:10:37,200 --> 00:10:43,560 You can expand more options where you can exclude some content and publishers or skippable ads, but 136 00:10:43,560 --> 00:10:45,100 it is not interesting for us. 137 00:10:45,780 --> 00:10:50,900 Next, we can optimize delivery of our ads based on viewers clicks or read. 138 00:10:51,300 --> 00:10:52,290 We will leave clicks. 139 00:10:52,560 --> 00:10:59,140 So showing ads to the people who are the most likely to click on our ad as it is often the best option. 140 00:10:59,640 --> 00:11:05,100 Finally, by expanding options, you can decide whether you want to pay for impressions or clicks. 141 00:11:05,310 --> 00:11:10,380 And of course, clicks is the better option, but you have to spend some money to be available. 142 00:11:11,340 --> 00:11:13,470 Now we move to the ad creation process. 143 00:11:15,380 --> 00:11:17,360 We name our art website design. 144 00:11:19,660 --> 00:11:26,350 Select our Facebook page and Instagram account so people know who the advertiser is next, the creation. 145 00:11:27,300 --> 00:11:33,450 You can create an ad, you can use existing Facebook post as an ad, or you can use Creative MoCap, 146 00:11:33,690 --> 00:11:40,260 which is Facebook platform used for ad creation, we will stick with create that option then the format 147 00:11:40,830 --> 00:11:47,190 you can use single amateur video, Khazaal, which is to Armah images and videos which are scrollable 148 00:11:47,400 --> 00:11:51,120 or collection, which is the group of items you can view after click. 149 00:11:51,660 --> 00:11:53,300 We will stick with a single image. 150 00:11:54,240 --> 00:11:59,760 Then you can turn on the instant experience which consist of images and videos that will be shown full 151 00:11:59,760 --> 00:12:02,820 screen on the mobile devices will not take it. 152 00:12:03,920 --> 00:12:08,900 Next, we have had creative will upload our own image from our desktop. 153 00:12:16,130 --> 00:12:21,830 Then you can edit your image on any placements you want by clicking on the particular placement, you 154 00:12:21,830 --> 00:12:23,000 can change it up. 155 00:12:23,570 --> 00:12:30,170 Remember that according to Facebook guidelines, only 20 percent of the image can be taxed once you 156 00:12:30,170 --> 00:12:32,120 are happy with the images on your placements. 157 00:12:33,940 --> 00:12:39,190 Next year, she'll try a couple of primary text, which is the text above your image we could use, 158 00:12:39,190 --> 00:12:45,790 for example, modern website design for two hundred ninety nine dollars, stand out and win new clients. 159 00:12:46,090 --> 00:12:48,040 Check out our website for case studies. 160 00:12:48,520 --> 00:12:55,150 Second primary text could be something like invest in website design that sales our team of experts 161 00:12:55,150 --> 00:13:00,190 will help you to increase conversion rate by more than 50 percent and so on. 162 00:13:00,550 --> 00:13:01,590 You'll get the idea. 163 00:13:02,170 --> 00:13:06,220 The more primary text, the better chance you will find the one that works well. 164 00:13:06,640 --> 00:13:10,030 Maximum is five and they will be tested by Facebook. 165 00:13:10,750 --> 00:13:13,330 Headlines will not be displayed on all ad placements. 166 00:13:15,030 --> 00:13:21,570 It is the text below the image that gives more info about your at our business, we could use website 167 00:13:21,570 --> 00:13:24,990 design trusted by 1500 plus companies. 168 00:13:25,590 --> 00:13:27,900 You can also add up to five headlines. 169 00:13:28,710 --> 00:13:31,710 Description is also shown only on some placements. 170 00:13:32,040 --> 00:13:36,780 Its position varies by placement and gives even more details about your offer. 171 00:13:37,440 --> 00:13:44,670 Let's try get a TaylorMade professional and responsive website that your business deserves website design 172 00:13:44,670 --> 00:13:48,930 you will love and be proud of 100 percent satisfaction guaranteed. 173 00:13:50,870 --> 00:13:57,290 Then confirm what is your destination, whether it is a website or Facebook event, for us, it is a 174 00:13:57,290 --> 00:13:59,090 website and paste the link. 175 00:13:59,990 --> 00:14:05,510 You can easily incorporate that into your builder if you want additional tracking, we covered that 176 00:14:05,510 --> 00:14:09,280 in the digital analytics chapter in the tracking conversions video. 177 00:14:09,980 --> 00:14:14,570 If you want to be displayed differently on your ad, you can change it in the display. 178 00:14:14,580 --> 00:14:18,870 Lingfield, you can also choose the call to action that will be placed on the bottom. 179 00:14:19,550 --> 00:14:20,810 We will choose Gatkuoth. 180 00:14:23,740 --> 00:14:29,500 You have an option to translate your art to other languages, but for us, English only is OK. 181 00:14:30,280 --> 00:14:36,310 Lastly, you have the option to include additional tracking like Facebook pixel that is installed on 182 00:14:36,310 --> 00:14:36,970 your website. 183 00:14:37,420 --> 00:14:38,460 We will not use them. 184 00:14:39,490 --> 00:14:40,810 Review all your settings. 185 00:14:41,200 --> 00:14:43,360 Take a look at the preview on the right side. 186 00:14:45,030 --> 00:14:51,500 And when everything is correct, click on the publish button after a while, your ad will start showing 187 00:14:51,510 --> 00:14:52,800 to the potential clients. 188 00:14:54,110 --> 00:15:00,200 Your campaign also appeared in the campaign is in your at another, you can monitor your results, such 189 00:15:00,200 --> 00:15:06,250 as Leon CLECs Budget spent and Threet, and edit the campaign settings to optimize them if needed. 190 00:15:07,860 --> 00:15:14,190 One note, if your goal is to only boost post on your Facebook business page and increase its rate and 191 00:15:14,190 --> 00:15:19,950 get more organic traffic from Facebook users, you can just go to your Facebook business page, scroll 192 00:15:19,950 --> 00:15:26,130 to the post you want to promote and click on most past, then choose all of the options which we covered 193 00:15:26,160 --> 00:15:29,620 when we set up the ad for the ad manager and click boost. 194 00:15:29,880 --> 00:15:31,320 It is very intuitive. 195 00:15:31,740 --> 00:15:35,820 In the next video, we will take a look at how to advertise on LinkedIn.