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To advertise on LinkedIn, you need to log into your personal account, some advertising formats require

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a LinkedIn business page.

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We've covered the setup of that debate in the previous chapter in the posting, posting strategy and

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schedule video, click on the work button in the top right.

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And to advertise, sometimes the icon is placed next to the work button.

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You will be asked to create an account and the account name currency and associate your LinkedIn page

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with your account, click create account, you will be placed in the campaign manager where you create

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ads.

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Update your billing details, click on Settings Icon.

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And then on meeting center here, click on the ad credit card.

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And enter your card details.

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After that, your card will be visible in the payment metal box, go back to the campaign dashboard,

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click on the create campaign button.

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Similarly to Facebook, first, you should create your goal based on which you will be able to use particular

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formats, we will choose website visits.

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He would like to promote your posts on LinkedIn, you would choose engagement, then you will be asked

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to create an audience.

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The location will be the United States.

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And you can good locations if you want to.

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We will if we have our language as English, we will click on the narrow audience button.

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You can use contacts who visited your website, fill in forms are upload their list of emails, or you

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can use attributes to narrow down your audience.

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We will use attributes and similar to Facebook, we will use man click on demographic and then gender

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and male.

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And also age and the most suitable group is 35 to 54.

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We also want people in management roles, so we click on job experience, job security and Terminator

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and director.

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Before we move further, remember to change all or to end, because we want that person to have all

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of the characteristics we chose.

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Then on to scannable audience expansion, because we don't want to also include people similar to our

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target audience who will save our audience as a template to be able to use it in other campaigns, we

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will limit men 35 to 54 USA managers and click save.

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Then you can choose the ad format you want to use for your campaign, the choice can be different depending

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on the goals you chose.

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We will stick with a single image at next to have an option to enable linked in audience network.

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But we will and take that.

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We are interested in advertising Connington only we set our budget and start and end date.

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Next, we have an option to Suddaby type, we ran an automated beat, you give control to the linked

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in algorithm and it automatically targets KPCB.

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It will allow you to specify how much you want to pay for a click with enhanced KPCB ID.

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You will also give the price you want to pay for a click, but you'll allow LinkedIn to adjust its beat

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based on their data.

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Maximum speed gives you an option to pay for 1000 impressions rather than for a click.

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We will use the automated beat for this first campaign.

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You can also create conversion tracking and the implementation process is very similar to Google ads.

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We will skip that click on Next.

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You will receive a warning that your objective and ad format cannot be changed if you do that, which

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is OK.

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Next, we create our ad click on create a new ad, give it a name for us, it will be a website design

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at.

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And their introductory text or text that will be displayed at the top, we will use the text website

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design for two hundred ninety nine dollars, trusted by more than 500 companies, then destination after

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Click, which is our website.

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After that, we upload animate from our desktop.

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Headline is the text below your image, something catchy about your company, product or service, we

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will use design lovers.

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And there is a description which will be shown in most cases, but we will use for that our standard

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text, whether TaylorMade professional and responsive website, that your business deserves website

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design you will love and be proud of 100 percent satisfaction guaranteed.

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The last thing to toss here is the call to action.

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And the best for us is you, quote, Make sure the ad to campaign box is checked and click create.

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Click on next.

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Review all of the settings and click on Land campaign.

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You can see our campaign is on the campaign's latest monitor your results like impressions, clicks

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Cosper, result and change campaign group settings if needed to optimize or add a new ad which may be

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more successful in the next video.

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We will take a look at Twitter advertising ecosystem.