1 00:00:00,540 --> 00:00:06,270 After covering Facebook and LinkedIn ads, it should be no surprise to you that you need a Twitter account 2 00:00:06,270 --> 00:00:14,190 to advertise on Twitter, go to Twitter, dot com click, sign up for Twitter and fill all the data 3 00:00:14,730 --> 00:00:16,370 as it is very straightforward. 4 00:00:16,770 --> 00:00:17,820 We won't cover that. 5 00:00:18,510 --> 00:00:24,840 Once you have your account, log in and add your first tweet that will be used for advertising purposes. 6 00:00:26,000 --> 00:00:27,290 Click on the tweet button. 7 00:00:28,560 --> 00:00:35,130 We will write a letter, TaylorMade professional and responsive website that your business deserves. 8 00:00:36,320 --> 00:00:41,120 Website design that you will love and be proud of and the link to your website. 9 00:00:43,670 --> 00:00:46,700 We click on Publish and our tweet is published. 10 00:00:48,190 --> 00:00:55,510 Now, go to add that Twitter dot com and log in, you will be asked to choose your country and time 11 00:00:55,510 --> 00:00:57,240 zone for billing purposes. 12 00:00:57,760 --> 00:00:59,740 You won't be allowed to change it later. 13 00:01:00,340 --> 00:01:02,430 Then you will be asked to create a campaign. 14 00:01:02,800 --> 00:01:05,710 But first, let's add our payment details. 15 00:01:06,340 --> 00:01:14,050 Click on the name of your profile and add a new payment method and your payment details and click save. 16 00:01:15,250 --> 00:01:18,670 You can go back to the campaign creator in that tab. 17 00:01:18,940 --> 00:01:24,940 You could set up the conversion tracking and create remarketing audiences in the creative stap. 18 00:01:25,270 --> 00:01:27,750 You have access to all your media and so on. 19 00:01:28,540 --> 00:01:31,650 We will click on campaigns and create campaigns. 20 00:01:33,040 --> 00:01:36,850 Now you need to choose your goal and it is similar to other platforms. 21 00:01:37,480 --> 00:01:41,590 Based on that, we do recommend your particular settings and other formats. 22 00:01:42,670 --> 00:01:45,460 We will use website click and click next. 23 00:01:47,490 --> 00:01:49,810 Give your campaign a name for us. 24 00:01:50,100 --> 00:01:51,750 It will be creative services. 25 00:01:54,170 --> 00:01:56,420 Then you can start your daily and total budget. 26 00:01:58,980 --> 00:02:00,810 And also start and end date. 27 00:02:03,120 --> 00:02:10,050 Under advanced rubdown, you have two options of delivery of your ad either throughout the day as effectively 28 00:02:10,050 --> 00:02:17,310 as possible or accelerated with spense your budget as fast as possible, each day we will use standard 29 00:02:17,430 --> 00:02:18,480 and click next. 30 00:02:19,530 --> 00:02:21,060 Now we will create an ad group. 31 00:02:21,600 --> 00:02:23,880 It will be named Website Design. 32 00:02:27,080 --> 00:02:33,380 You can use a separate start and end date, if not Wytheville, you start and end date from your campaign, 33 00:02:33,680 --> 00:02:34,950 which is OK for us. 34 00:02:35,930 --> 00:02:37,880 The same applies for our budget. 35 00:02:38,960 --> 00:02:44,000 But here we want to spend half of the money as we will have other aid groups in the campaign in the 36 00:02:44,000 --> 00:02:44,530 future. 37 00:02:45,320 --> 00:02:48,490 Then you specify your type automatically. 38 00:02:48,500 --> 00:02:52,520 Its Twitter algorithm optimized the results without additional control. 39 00:02:53,300 --> 00:02:59,930 Target cost gives you an option to specify how much you want to pay for a click, and Twitter will optimize 40 00:02:59,930 --> 00:03:03,190 Albie's to reach your target cost maximum. 41 00:03:03,250 --> 00:03:07,400 It won't allow Twitter to be more for a click specified amount. 42 00:03:08,270 --> 00:03:09,890 We will choose an automatic bid. 43 00:03:10,610 --> 00:03:14,960 Optionally you can add Marvelman tax, but we will not do that. 44 00:03:17,130 --> 00:03:25,350 We will toss demographic data for our audience, we are interested in men, a trend of 35 to 54. 45 00:03:29,190 --> 00:03:31,110 The USA will be our location. 46 00:03:36,580 --> 00:03:39,040 We don't have technology or language requirements. 47 00:03:41,610 --> 00:03:47,430 We don't have an option to target based on a position like Donnington, but we can choose people who 48 00:03:47,430 --> 00:03:52,770 have interests in business, more particularly marketing, advertising and technology. 49 00:03:57,830 --> 00:04:04,670 We also don't want to target people who engaged with our past in the past and also we don't want to 50 00:04:04,670 --> 00:04:11,990 expand our audience with similar people as an additional option, we can add our followers, which is 51 00:04:11,990 --> 00:04:13,250 not interesting for us. 52 00:04:16,390 --> 00:04:22,660 In this section, you create your art for this purpose, you can use that which you publish from your 53 00:04:22,660 --> 00:04:24,990 account or you can upload an image. 54 00:04:26,110 --> 00:04:30,790 First, we take the tweet from our account that we created at the beginning of the video. 55 00:04:31,780 --> 00:04:38,020 You can prove your art by clicking on the preview button and you can preview on different devices. 56 00:04:42,070 --> 00:04:48,940 Upload apologies for advertising on the apps that are Twitter partners, not on Twitter, if you want 57 00:04:48,940 --> 00:04:54,790 to stick to Twitter only, you don't have to upload an ad and you can interact with their audience platform 58 00:04:54,790 --> 00:05:01,030 from placement box, which is what we will do if you would like to use Twitter partners in your campaign 59 00:05:01,030 --> 00:05:05,880 as well anyway, which I don't recommend because you never know where you're at will be shown. 60 00:05:06,310 --> 00:05:09,760 You can click on sizes and see what sizes are supported. 61 00:05:10,420 --> 00:05:11,910 Then you would prepare your ads. 62 00:05:12,760 --> 00:05:19,480 After that you click on the media library link, then on upload media and you choose your ass from the 63 00:05:19,480 --> 00:05:19,930 file. 64 00:05:21,220 --> 00:05:26,980 Then you would go back to the campaign creator and you would have the possibility to toss your ads from 65 00:05:26,980 --> 00:05:32,470 the list and then you could add the landing page and fill in additional details. 66 00:05:33,010 --> 00:05:39,270 But as I mentioned, we will not use Twitter audience platform, other ad placements on Twitter, OK. 67 00:05:39,310 --> 00:05:43,350 For us, we click next and review our campaign. 68 00:05:44,050 --> 00:05:47,620 If everything is correct, click on the land campaign button. 69 00:05:48,430 --> 00:05:50,830 Your campaign will appear on the campaign's list. 70 00:05:52,010 --> 00:05:59,890 As usual, you should monitor its performance cost clicks and impressions if needed. 71 00:06:00,190 --> 00:06:07,000 You can change targeting strategy, budget or ads and see whether it gives you any improvements. 72 00:06:07,750 --> 00:06:08,880 In the next chapter. 73 00:06:09,160 --> 00:06:10,870 We will cover display advertising. 74 00:06:11,760 --> 00:06:12,390 Theodor.