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Display advertising is a great option in many different situations, but mainly to build awareness of

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their brand, their product for marketing purposes, or if you want to show something in an effective

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way and don't want to pay for it as much as you would for your act in this chapter.

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First, we will take a look at what types of these ads are available, what are the differences between

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them and their pros and cons.

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Then we will check how to set up your marketing or advertising.

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Some people already visited your website using Google ads as an example.

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In the last video, we will explore the differences between their impact and realtime meeting or buying

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ads in an auction based model.

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In the eyes of marketers, there is a consensus that the rapid growth of share of automated buying and

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selling of advertising is inevitable.

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It is faster, cheaper to implement, require less resources, is less prone to errors, and gives you

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better opportunities to reach our audience in comparison to manual use.

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Due to the small number of companies who own search engines and their enormous reach, size of search

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advertising is almost exclusively automated through the platforms like Google or Microsoft, as they

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say in video.

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I'm quickly following search technologies there, and most marketers too.

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I will help you to adapt to these changes starting from the next video.