1 00:00:01,140 --> 00:00:06,540 Marketing allows you to display ask to people who previously visited your website or interacted with 2 00:00:06,540 --> 00:00:07,150 your business. 3 00:00:07,590 --> 00:00:11,020 It is one of the most effective tactics to generate more revenue. 4 00:00:11,250 --> 00:00:16,200 I still try to reach people who already know your business and who are often very close to finalizing 5 00:00:16,200 --> 00:00:16,930 the transaction. 6 00:00:17,340 --> 00:00:20,150 Therefore, it minimizes the cost of winning the clients. 7 00:00:20,580 --> 00:00:25,920 You can send up marketing on different platforms such as Google and Facebook ads and think the Nats, 8 00:00:26,220 --> 00:00:28,750 but the process looks very similar on any of them. 9 00:00:29,070 --> 00:00:31,520 So it really is Google's platform as an example. 10 00:00:33,520 --> 00:00:37,670 Click on to and settings shared library audience Manado. 11 00:00:39,490 --> 00:00:45,130 You should see a couple of automatically created remarketing lists, for example, all the websites, 12 00:00:45,130 --> 00:00:48,360 visitors, people similar to your website, visitors. 13 00:00:48,700 --> 00:00:55,510 And if you set up the conversion tag, a list of all convertors apart from this automatically created 14 00:00:55,540 --> 00:00:56,500 remarketing marketing lists. 15 00:00:57,040 --> 00:00:59,320 You can create your own marketing audience. 16 00:01:00,280 --> 00:01:01,660 Click on the plus icon. 17 00:01:03,160 --> 00:01:08,860 You can create your own marketing audience from website users opposers our customers list. 18 00:01:10,250 --> 00:01:11,760 Will website visitors. 19 00:01:13,190 --> 00:01:18,950 We want to create a list of people who visited our Contact US page, but didn't send a contact form 20 00:01:18,950 --> 00:01:23,000 of inquiry so we could encourage them through our ads to send it. 21 00:01:24,230 --> 00:01:28,640 So we name our audience, contact foreign visitors now, conversion. 22 00:01:34,440 --> 00:01:40,290 Family members drop down, we want to talk visitors, a who did not visit another paid. 23 00:01:41,890 --> 00:01:45,910 In the visitor debate, we enter the eurorail of our contact form. 24 00:01:48,220 --> 00:01:53,770 In the unvisited debate, we entered the year ahead of our thank you pet, which is displayed after 25 00:01:53,770 --> 00:01:54,940 contact Fahmi sent. 26 00:01:58,020 --> 00:02:04,020 I see our list is empty, you can fill it with people who match these conditions in the last 30 days, 27 00:02:04,200 --> 00:02:05,390 which is a good idea. 28 00:02:06,950 --> 00:02:09,630 You can define how long people should stay on your list. 29 00:02:10,190 --> 00:02:11,860 It really depends on your business. 30 00:02:12,290 --> 00:02:17,930 If you are selling cars, it can be a very long period because people don't make decisions about car 31 00:02:17,930 --> 00:02:18,830 purchases fast. 32 00:02:19,400 --> 00:02:24,950 But if you organize a particular event and this event is over, maybe you don't want to keep people 33 00:02:24,950 --> 00:02:25,670 in the audience. 34 00:02:26,660 --> 00:02:28,460 We will live that day for 30 days. 35 00:02:29,810 --> 00:02:36,110 You can also add a description, we don't need that, as our audience title is self-explanatory. 36 00:02:37,330 --> 00:02:38,920 We click to create an audience. 37 00:02:40,240 --> 00:02:45,520 You can see our marketing list was added to the list and you'll be able to use it in their marketing 38 00:02:45,520 --> 00:02:49,580 campaigns, how to create a display marketing campaign. 39 00:02:50,410 --> 00:02:54,490 Now to the dashboard and click on the new campaign button. 40 00:02:55,750 --> 00:02:57,340 Tozzo website Traffic Go. 41 00:02:58,620 --> 00:03:00,330 Click this play type of campaign. 42 00:03:01,450 --> 00:03:07,090 You can choose a standard display campaign as display campaign, which can be used to show particular 43 00:03:07,090 --> 00:03:12,280 products or services to the people who have seen them on your website or display campaign. 44 00:03:12,280 --> 00:03:16,040 In email, we will use standard and click continue. 45 00:03:16,750 --> 00:03:21,370 I want to cover all of the options as they are the same options covered in the search engine. 46 00:03:21,370 --> 00:03:24,460 Advertising was different for marketing. 47 00:03:24,580 --> 00:03:26,670 Is the audience tap here. 48 00:03:26,680 --> 00:03:31,480 We want to click on the programs tab and choose where marketing and similar audiences. 49 00:03:32,560 --> 00:03:38,980 Now, under website, visitors you can choose automatically created all visitors, audience or the audience 50 00:03:38,980 --> 00:03:39,730 we created. 51 00:03:39,850 --> 00:03:43,990 So people who visited contact form but didn't send an inquiry. 52 00:03:45,120 --> 00:03:49,720 We will choose our website visitors for an hour as the group we created is too small. 53 00:03:50,320 --> 00:03:55,440 Our ads will be shown only to people who visited our website in the last 30 days. 54 00:03:56,550 --> 00:04:02,380 Then in comparison to third ads, we have also slightly different ad creation section for display ads. 55 00:04:02,730 --> 00:04:09,390 So I will show that here you can either upload your own ads that should be prepared, according to Google 56 00:04:09,390 --> 00:04:15,780 ads, display specification, which you can find by tapping into Google search Google as this basically 57 00:04:15,780 --> 00:04:18,480 ossification and clicking on the link. 58 00:04:21,420 --> 00:04:28,350 So you can see formats like 300 by two hundred and fifty pixels, seven hundred twenty eight by twenty 59 00:04:28,350 --> 00:04:30,060 pixels and so on. 60 00:04:32,440 --> 00:04:38,830 Or you can create a responsive ad which will adjust to different placements, we will create responsive 61 00:04:38,830 --> 00:04:43,780 ad as the final URL, we will use our contact form page. 62 00:04:45,830 --> 00:04:49,130 Then we should upload one landscape and one square image. 63 00:04:49,880 --> 00:04:51,620 You can also upload your logo. 64 00:04:53,150 --> 00:04:55,040 Let's toss them from our desktop. 65 00:05:01,650 --> 00:05:05,370 Then click on them and select which one should be our landscape image. 66 00:05:10,000 --> 00:05:11,650 Which one should be our square Emet? 67 00:05:16,100 --> 00:05:17,620 And which one should be a logo? 68 00:05:23,560 --> 00:05:24,870 You can up if needed. 69 00:05:26,460 --> 00:05:28,620 Once all are chosen, click save. 70 00:05:32,250 --> 00:05:34,320 You can also add videos if you want to. 71 00:05:35,780 --> 00:05:40,610 Then there is the familiar part with headlines and descriptions, you should create as many of them. 72 00:05:40,790 --> 00:05:47,440 So Google tells them in this case, they should encourage people to come back to your site as a headline. 73 00:05:47,660 --> 00:05:49,460 We will use we miss. 74 00:05:49,460 --> 00:05:51,320 You sent us an inquiry. 75 00:05:54,720 --> 00:06:01,410 As a long headline, we will use the TaylorMade professional and responsive website design offer. 76 00:06:05,540 --> 00:06:11,690 As description of will religious website design that your business deserves, trusted by more than 500 77 00:06:11,690 --> 00:06:12,350 companies. 78 00:06:16,470 --> 00:06:19,410 And the business name, which is the name of your company. 79 00:06:25,800 --> 00:06:32,190 On the right side, you can see a preview of your display ad on different devices, fill in all of the 80 00:06:32,190 --> 00:06:33,090 missing details. 81 00:06:33,540 --> 00:06:39,000 If you have any problems, you can go back to search engine advertising chapter where we cover those 82 00:06:39,000 --> 00:06:39,570 settings. 83 00:06:41,930 --> 00:06:49,190 Once it's ready, click on the Great Campaign Review all your settings you can click on continue to 84 00:06:49,190 --> 00:06:49,760 campaign. 85 00:06:51,110 --> 00:06:56,840 Your remarketing will be now visible on your campaign list and you can monitor and optimize it just 86 00:06:56,840 --> 00:06:58,580 like you should for any other campaign. 87 00:06:59,510 --> 00:07:04,930 There are different types of remarketing possible on Google ads like Dynamic Marketing, which allows 88 00:07:04,930 --> 00:07:11,680 showing exact products or services that were visited by the users or video marketing, search, marketing 89 00:07:11,890 --> 00:07:14,160 and marketing based on your customer list. 90 00:07:14,530 --> 00:07:16,690 But this is outside the scope of this course. 91 00:07:18,220 --> 00:07:24,160 If you want to run standard display ads instead of a marketing display ads, the process is the same 92 00:07:24,460 --> 00:07:26,230 with the exception of audience type. 93 00:07:27,190 --> 00:07:32,140 This time, you don't limit your audience to your website visitors, but you can send it to people based 94 00:07:32,140 --> 00:07:35,530 on their interests, demographics or other criteria. 95 00:07:36,250 --> 00:07:41,500 In the next video, we will discuss the difference between directed by of advertising and real time 96 00:07:41,500 --> 00:07:41,980 bidding. 97 00:07:42,550 --> 00:07:43,230 See you there.