1 00:00:00,920 --> 00:00:06,890 Now, two basic ways to buy this, the other thing that are buy and everything being thrown by is that 2 00:00:06,890 --> 00:00:12,800 all this way of buying this space, to simplify it, we've restarick buy you contact the website owner 3 00:00:12,800 --> 00:00:18,440 and specify how many impressions you want to buy and at what price range time you think is an automated 4 00:00:18,440 --> 00:00:22,410 way of finance and is growing in popularity with RTV. 5 00:00:22,460 --> 00:00:26,590 You usually don't buy from certain publishers, although some passports allow this. 6 00:00:26,990 --> 00:00:31,460 But you take part in an auction for each impression on millions of different websites. 7 00:00:31,820 --> 00:00:37,460 You specify how much you are willing to pay for your impressions and if your price would be the highest 8 00:00:37,460 --> 00:00:40,170 amount other advisors, you're not going to be shown. 9 00:00:40,460 --> 00:00:45,330 It only takes milliseconds for the algorithm to decide which equities they want to auction. 10 00:00:45,770 --> 00:00:51,440 Let's compare that five years with that meeting their pros and cons so it's easier for you to decide 11 00:00:51,680 --> 00:00:53,000 which one is better for you. 12 00:00:54,830 --> 00:01:00,680 One of the greatest advantages of direct buy is that you know exactly what you get, you know where 13 00:01:00,680 --> 00:01:04,210 you're at will show up and how many impressions you will receive. 14 00:01:04,910 --> 00:01:06,760 You have a greater control over it. 15 00:01:06,980 --> 00:01:12,920 So if something is not right, you can contact the publisher directly and the problem will be quickly 16 00:01:12,920 --> 00:01:13,400 solved. 17 00:01:13,910 --> 00:01:20,210 A lot of companies like this kind of peace of mind with real time bidding sometimes are discounted in 18 00:01:20,210 --> 00:01:25,040 the place that is not suitable for your brand, like the politics website or erotic website. 19 00:01:25,400 --> 00:01:29,990 Even though you have some blocking options, they don't work in 100 percent of cases. 20 00:01:30,500 --> 00:01:36,410 Also, you don't know how many impressions you will get your mind plan your campaign, but it may turn 21 00:01:36,410 --> 00:01:40,820 out that the price for the click was too low and you don't get any results. 22 00:01:41,480 --> 00:01:46,880 Another good thing about directed by is that you can prepare exclusive, non-standard formats which 23 00:01:46,880 --> 00:01:53,390 are often not offered for RTV platforms, for example, wallpaper, which is visible on the publisher's 24 00:01:53,390 --> 00:01:53,910 homepage. 25 00:01:54,410 --> 00:01:56,240 This will attract a lot of attention. 26 00:01:56,840 --> 00:02:00,900 Also, some publishers don't sell its inventory for RTV at all. 27 00:02:01,160 --> 00:02:05,750 So if you want to advertise on their website, directed by is the only possibility. 28 00:02:06,650 --> 00:02:12,620 Now, let's take a look at the benefits of real time bidding with this type of buy, you will have better 29 00:02:12,620 --> 00:02:17,900 read think about millions of websites you can place your ad on with direct by. 30 00:02:18,050 --> 00:02:19,700 You are limited in this regard. 31 00:02:20,670 --> 00:02:27,160 The second fantastic advantage is price ATP's much cheaper, sometimes more than five times cheaper. 32 00:02:27,810 --> 00:02:31,190 Some publishers' sells for both direct and RTV channels. 33 00:02:31,560 --> 00:02:37,140 It may turn out that you buy an impression for the fraction of the price that you would pay directly, 34 00:02:38,010 --> 00:02:39,330 often with a direct buy. 35 00:02:39,570 --> 00:02:41,850 You also have a minimum budget you have to invest. 36 00:02:41,850 --> 00:02:45,310 To start with RTV, you do not have that limitation. 37 00:02:45,870 --> 00:02:50,580 The other advantages, time with RTV, everything is much quicker to set up. 38 00:02:50,970 --> 00:02:53,550 You don't have to wait until detent is implemented. 39 00:02:53,800 --> 00:02:55,080 You can do it on the fly. 40 00:02:56,950 --> 00:03:04,300 RTV platforms are aware of some features of direct by that desire by the advertisers, so they are implementing 41 00:03:04,300 --> 00:03:09,490 them into their platforms like bank guaranteed inventory or non-standard formats. 42 00:03:10,060 --> 00:03:16,530 In the future, RTP will probably completely dominate direct by as being more efficient and comfortable. 43 00:03:16,840 --> 00:03:22,180 But until then, you can use both types of display by depending on your business objectives. 44 00:03:22,570 --> 00:03:26,310 In the next chapter, we will cover video marketing and advertising. 45 00:03:26,770 --> 00:03:27,460 See you there.