1 00:00:01,330 --> 00:00:04,580 Regarding there is no easy if you do it yourself. 2 00:00:04,630 --> 00:00:10,470 You have to think about the lightning sound scenario set in editing and publishing. 3 00:00:10,870 --> 00:00:16,660 If you hire an external studio to record it for you, you still have to give them directions, ordinate 4 00:00:16,660 --> 00:00:18,930 everything and accept the final material. 5 00:00:19,270 --> 00:00:23,150 But the whole process starts with choosing what the type you want to produce. 6 00:00:23,470 --> 00:00:28,300 It depends on your goal around product or service and the channel you are running. 7 00:00:28,720 --> 00:00:33,670 Let's take a look at the most popular video types and why you may use them for your company. 8 00:00:35,600 --> 00:00:41,960 No one educational and how to videos people have a natural drive to learn new things and acquire new 9 00:00:41,960 --> 00:00:42,390 knowledge. 10 00:00:42,830 --> 00:00:45,050 You can read things connected with your business. 11 00:00:45,410 --> 00:00:49,340 If you are a make up artist, you can read how to prepare a specific makeup. 12 00:00:49,880 --> 00:00:54,110 If you own a suit star, you can read how to choose the correct tie for a suit. 13 00:00:54,620 --> 00:00:58,490 If you work for a creative agency, you can teach website design tips. 14 00:00:58,970 --> 00:01:05,390 People will appreciate valuable content, may become subscribers to your channel and convert into customers 15 00:01:05,390 --> 00:01:06,020 in the future. 16 00:01:06,770 --> 00:01:11,090 Number two, favorite, best ranking review videos. 17 00:01:11,480 --> 00:01:16,160 When people have a choice to make, they are often looking for advice from friends or online. 18 00:01:16,490 --> 00:01:19,630 You can cover products or services connected to your industry. 19 00:01:20,090 --> 00:01:24,140 If you are the owner of an electronics store, you can prepare a ranking of the best. 20 00:01:24,140 --> 00:01:26,000 TVis under five hundred dollars. 21 00:01:26,360 --> 00:01:29,180 You can even place links to your store to those models. 22 00:01:29,630 --> 00:01:34,550 If you are selling sports T-shirts, you can review the newest Nike baseball basketball T-shirt. 23 00:01:34,880 --> 00:01:41,060 In some scenarios you can include your product in the ranking if it's really good number free. 24 00:01:41,210 --> 00:01:46,610 How unboxing videos in the whole videos you discuss items that you recently purchased. 25 00:01:47,000 --> 00:01:49,430 You can go into detail about your experiences. 26 00:01:49,730 --> 00:01:55,310 What was the purchase process cost, what the customer service was, whether it is easy to return the 27 00:01:55,310 --> 00:01:55,790 product. 28 00:01:56,180 --> 00:02:01,460 People find out about the whole purchase process, unboxing videos, focus on the part of the process. 29 00:02:01,640 --> 00:02:06,740 When you are opening a package, take out the product from the box and use it for the first time. 30 00:02:07,100 --> 00:02:11,900 You can record unboxing experience of the product of your company, which will give your audience an 31 00:02:11,900 --> 00:02:13,100 idea what to expect. 32 00:02:13,760 --> 00:02:18,050 No, for funny prank videos, people loved laugh. 33 00:02:18,770 --> 00:02:20,240 They want to be entertained. 34 00:02:20,480 --> 00:02:24,440 They want to rest, relax and smile and forget about serious things. 35 00:02:24,770 --> 00:02:29,840 Funny videos are not for every brand, but if you can present something from your industry in a humorous 36 00:02:29,840 --> 00:02:30,970 way, why not? 37 00:02:31,400 --> 00:02:35,750 These types of videos are also very shareable so we can easily expand your reach. 38 00:02:36,080 --> 00:02:40,510 But you have to be careful not to insult anyone as it may do more harm than good. 39 00:02:41,150 --> 00:02:44,000 No five blocks with your vlog. 40 00:02:44,000 --> 00:02:45,650 You can comment on your industry. 41 00:02:45,680 --> 00:02:50,660 You can share insights, you can share your thoughts, your share, your everyday experiences. 42 00:02:50,810 --> 00:02:56,840 You can discuss recent case studies and campaigns for campaigns from your work, what went right, what 43 00:02:56,840 --> 00:02:59,570 went wrong, and what are your plans for the future. 44 00:02:59,930 --> 00:03:01,190 The most important rule. 45 00:03:01,400 --> 00:03:02,750 Be true and honest. 46 00:03:02,930 --> 00:03:07,470 Don't pretend you can position yourself as an expert and person worth listening. 47 00:03:07,910 --> 00:03:13,340 This format makes sense if you want to build an authentic, close relationship with your audience and 48 00:03:13,340 --> 00:03:15,770 if you have time and resources to record regularly. 49 00:03:17,780 --> 00:03:22,690 He said the most common and popular videos which you can use in your marketing to grow your channel 50 00:03:22,730 --> 00:03:28,460 and why your potential customers sentence your marketing efforts are not giving you expected results 51 00:03:28,700 --> 00:03:31,100 and you just discount your channel to slowly. 52 00:03:31,430 --> 00:03:37,310 In such cases, you can use video advertising to present the products and services of your company or 53 00:03:37,310 --> 00:03:38,920 bring people to your video channel. 54 00:03:39,420 --> 00:03:43,930 Let's see what and the most popular types of video ads and how we can debate them. 55 00:03:45,840 --> 00:03:50,820 We can divide video ads for instant video ads, which are displayed in the same window as a piece of 56 00:03:50,820 --> 00:03:56,180 video content and outswim, which are displayed in a separate window and are not connected. 57 00:03:56,190 --> 00:03:57,980 We have video content of the publisher. 58 00:03:58,470 --> 00:04:01,950 They appear usually in an online video based editorial content. 59 00:04:02,460 --> 00:04:08,460 The most important advantage of outswim ads is that they are not very intrusive to the user and they 60 00:04:08,460 --> 00:04:11,010 can be displayed in more places than mainstream ads. 61 00:04:11,400 --> 00:04:17,490 On the other hand, mainstream ads are harder to miss and can be viewed as a sponsor of the video content 62 00:04:18,090 --> 00:04:19,180 for extreme ads. 63 00:04:19,200 --> 00:04:24,180 We can differentiate video ads that are displayed before video content, which are called prerelease 64 00:04:24,450 --> 00:04:29,820 during the video content, which are called materials, and after the video content, which are called 65 00:04:29,820 --> 00:04:35,910 Posterous in stream, ads can be skippable, meaning users can skip the ad after a particular period 66 00:04:35,910 --> 00:04:39,810 of time, usually five seconds or a non skippable meaning. 67 00:04:39,810 --> 00:04:42,960 Users have to watch the whole ad before the content starts. 68 00:04:43,470 --> 00:04:49,140 Skippable ads are less frustrating for the people, but can be completely ignored and turned off as 69 00:04:49,140 --> 00:04:50,790 soon as Skype options appears. 70 00:04:51,240 --> 00:04:56,490 Non skippable ads are more intrusive, but the users will not be able to ignore the ad completely. 71 00:04:57,270 --> 00:05:03,210 For outswim ads we have in page ads that use embedded video player to be shown on websites that don't 72 00:05:03,210 --> 00:05:05,700 have its own video player in banner ads. 73 00:05:05,700 --> 00:05:11,820 On the other hand, as the name suggests, are shown inside a banner either automatically or after click 74 00:05:11,820 --> 00:05:13,890 or hover from the user in text. 75 00:05:13,890 --> 00:05:17,940 Video ads are placed in the middle of the article and may out of play or not. 76 00:05:18,690 --> 00:05:23,970 There are also interactive video ads which allows you to include additional elements such as forms to 77 00:05:23,970 --> 00:05:28,890 fill, star visit, option game to play or display of additional info. 78 00:05:29,220 --> 00:05:35,160 Interactive video ads usually take the whole screen, for example, FL mobile screen and are the most 79 00:05:35,160 --> 00:05:37,130 engaging video ads format available. 80 00:05:37,440 --> 00:05:39,870 However, they are expensive to produce. 81 00:05:40,560 --> 00:05:46,140 OK, now that you know what kind of marketing video content you can publish and what video ads you can 82 00:05:46,140 --> 00:05:49,760 use, let's see how to do that in practice in the next video.