1 00:00:00,270 --> 00:00:05,700 To start marketing on YouTube first, you need to set up the YouTube account for your business, log 2 00:00:05,700 --> 00:00:10,290 into your Google account and go to YouTube dot com, click on your account. 3 00:00:10,290 --> 00:00:11,610 Icon in the top, right. 4 00:00:12,360 --> 00:00:15,640 Just create a channel from the top down and then get started. 5 00:00:16,500 --> 00:00:20,960 You can use your own name for a channel or custom name like business name. 6 00:00:21,630 --> 00:00:25,350 We want to promote our company, so we will use a custom name. 7 00:00:26,020 --> 00:00:28,380 We will name our channel first of web. 8 00:00:28,860 --> 00:00:35,450 We will also confirm that we are creating a new Google account with our settings and click on CREATE. 9 00:00:36,120 --> 00:00:39,380 You may be asked to verify your account with a phone number. 10 00:00:39,960 --> 00:00:45,150 After a while you will see a confirmation that your account was successfully created. 11 00:00:45,840 --> 00:00:48,890 Now you should fill in the basic information about your business. 12 00:00:49,470 --> 00:00:51,630 Start with uploading your profile picture. 13 00:00:52,560 --> 00:00:57,000 Square image with resolution of 800 by 800 pixels is recommended. 14 00:00:58,110 --> 00:01:01,950 Then use channel description to tell us more about your channel. 15 00:01:02,610 --> 00:01:04,230 We will use the following text. 16 00:01:04,890 --> 00:01:07,260 We are first of Web Marketing Agency. 17 00:01:07,740 --> 00:01:12,370 Our company, Brief's Tauxe, walks and beats digital marketing. 18 00:01:12,870 --> 00:01:16,790 We aim to inspire others and deliver truly exceptional work. 19 00:01:17,400 --> 00:01:23,490 We excel at marketing strategy and consultancy training and all flavors of digital marketing. 20 00:01:24,360 --> 00:01:29,610 After that, it's a good idea to add links to your website and social media profiles. 21 00:01:30,300 --> 00:01:32,160 You can click, save and continue. 22 00:01:33,570 --> 00:01:35,760 You are placed in the creator dashboard. 23 00:01:41,370 --> 00:01:48,420 By clicking on the button, you can add a banner for a channel, which you should definitely do recommend 24 00:01:48,420 --> 00:01:53,750 that size is two thousand five hundred and sixty by one thousand four hundred and forty. 25 00:01:54,420 --> 00:01:57,560 You can see a preview of how it will look on different devices. 26 00:01:58,170 --> 00:02:00,510 You can drop it, but I am happy with that. 27 00:02:00,550 --> 00:02:02,340 OK, so we just click select. 28 00:02:08,680 --> 00:02:14,700 In the ablaut section, you have an option to upload new video, when you upload a couple of them, 29 00:02:15,100 --> 00:02:17,470 you should organize them in a user friendly way. 30 00:02:17,950 --> 00:02:21,020 You can do that by adding new sections to your channel. 31 00:02:21,580 --> 00:02:27,970 You can decide that in the first section, your popular videos will be displayed in the second section. 32 00:02:28,240 --> 00:02:29,610 Videos from particularly. 33 00:02:29,620 --> 00:02:35,110 It should be displayed in the first section and another playlists are a livestream and so on. 34 00:02:35,590 --> 00:02:39,210 All of that should be intuitive and facilitate the use of the channel. 35 00:02:39,640 --> 00:02:41,180 Let us upload a video. 36 00:02:41,650 --> 00:02:45,610 It's actually a really simple click on and upload a video. 37 00:02:47,140 --> 00:02:53,530 Then Druken, draw up a video from your desktop or a folder or click on select file and choose it from 38 00:02:53,530 --> 00:02:54,040 a disk. 39 00:02:57,560 --> 00:03:03,350 After that, the video will be processed and you'll be asked to enter the title and description of the 40 00:03:03,350 --> 00:03:03,840 video. 41 00:03:04,400 --> 00:03:09,590 Both should include keywords connected with what's inside the video and important for your business. 42 00:03:10,280 --> 00:03:15,160 You can follow the accusatory search process presented in the search engine optimization chapter. 43 00:03:17,420 --> 00:03:21,560 Then you have an option to choose one of automatically generated thumbnails for your video. 44 00:03:21,860 --> 00:03:26,810 Or when your channel gains more popularity, you will be able to upload your own thumbnails. 45 00:03:27,530 --> 00:03:33,440 You also can add your video to an already existing playlist, or if you don't have one, create a your 46 00:03:33,440 --> 00:03:34,010 playlist. 47 00:03:34,640 --> 00:03:38,420 We will create a new playlist called For a Software Company Videos. 48 00:03:42,580 --> 00:03:49,420 And we can use one of three visibility types, public means it will be visible to everyone, private 49 00:03:49,420 --> 00:03:55,870 means that it is visible only to Google accounts to specify and analyze that mean it is visible to anyone 50 00:03:55,870 --> 00:03:59,410 who has a link to this video will keep the video public. 51 00:04:04,780 --> 00:04:10,480 Then in the audience, you specify whether the video was made for kids or not, and in our case it's 52 00:04:10,480 --> 00:04:13,630 not we don't want to apply any restrictions. 53 00:04:14,230 --> 00:04:15,790 We can click on more options. 54 00:04:16,240 --> 00:04:20,950 If you are video content based promotion, you should check this box and follow YouTube guidelines. 55 00:04:20,950 --> 00:04:23,140 In that regard, we do not take that. 56 00:04:23,560 --> 00:04:25,180 Next, we have a tax section. 57 00:04:25,480 --> 00:04:30,790 According to YouTube is especially important if content in your video is commonly misspelled. 58 00:04:31,210 --> 00:04:34,330 Sometimes they help your videos to be found by the users. 59 00:04:34,900 --> 00:04:36,820 We will add a couple of misspellings. 60 00:04:37,270 --> 00:04:44,470 Creative agency without E at the end, creative agency without in the middle, design without E. 61 00:04:44,890 --> 00:04:52,060 And also a couple of keywords connected with the video website design, homepage design, marketing 62 00:04:52,060 --> 00:04:55,870 agency, creative agency, digital marketing. 63 00:04:56,740 --> 00:05:02,890 There is a limit of five hundred characters, so we include only the most important tax you can add. 64 00:05:02,890 --> 00:05:04,600 Subtitles are closed captions. 65 00:05:04,600 --> 00:05:09,100 If you want to make your video more accessible, we don't have them, so we just keep. 66 00:05:09,790 --> 00:05:12,580 Then you can fill the date and place of the video recording. 67 00:05:13,000 --> 00:05:17,140 It is more suitable for videos about a certain region, so we will not feel it. 68 00:05:17,920 --> 00:05:22,690 Then you decide whether you allow your video to be embedded, meaning placed on the website outside 69 00:05:22,690 --> 00:05:23,950 of YouTube by publishers. 70 00:05:24,310 --> 00:05:30,310 It can be good because you can get additional read, but at the same time you do not have control where 71 00:05:30,310 --> 00:05:32,620 it will show up and how it will be used. 72 00:05:33,060 --> 00:05:34,360 We will turn that off. 73 00:05:34,840 --> 00:05:40,090 We want to publish to our subscriptions fit and notified our subscribers about the video. 74 00:05:40,870 --> 00:05:42,460 Then the category of the video. 75 00:05:43,000 --> 00:05:44,650 There is no perfect category. 76 00:05:44,860 --> 00:05:49,180 So we will use people and blogs now decision about the comments. 77 00:05:49,690 --> 00:05:54,820 The default is that we want to show them, but we hold potentially inappropriate comments for review 78 00:05:55,240 --> 00:05:57,070 and it is the best option for us. 79 00:05:57,850 --> 00:06:01,390 We can shout up comments first and us comment first. 80 00:06:02,200 --> 00:06:07,900 We will stick with top and we also want to show likes and dislikes of the video. 81 00:06:08,500 --> 00:06:09,370 Nothing to hide. 82 00:06:09,370 --> 00:06:11,770 Here we click on Next. 83 00:06:12,400 --> 00:06:17,890 Here you can add video elements, Yasmani, mainly to promote other content on your channel, to keep 84 00:06:17,890 --> 00:06:20,650 people on your channel and watch your other videos. 85 00:06:21,340 --> 00:06:22,930 You want to do that, obviously. 86 00:06:23,200 --> 00:06:27,790 But as we don't have other videos, we will skip it then. 87 00:06:27,790 --> 00:06:33,040 Similarly to playlist, we can make our video public, private or unlisted. 88 00:06:33,430 --> 00:06:35,590 We can even make our video premiere. 89 00:06:36,070 --> 00:06:37,890 But this is best for the new product. 90 00:06:37,900 --> 00:06:39,490 Reveal our life events. 91 00:06:41,040 --> 00:06:46,530 We can schedule our video to publish it later, and finally, there are some suggestions from Google 92 00:06:46,530 --> 00:06:54,750 before publishing, we will just click on Publish and after a while we have an info that our video is 93 00:06:54,750 --> 00:06:55,320 published. 94 00:06:55,920 --> 00:06:58,380 You can share a link to it via different platforms. 95 00:06:58,830 --> 00:07:01,470 And video also appeared on the channel video list. 96 00:07:01,980 --> 00:07:04,980 If you selected, you have an option to edit it. 97 00:07:05,310 --> 00:07:09,570 Add to your existing playlist, download it or delete it. 98 00:07:10,020 --> 00:07:15,570 If you have her on it, you can also go to the analytics tab where you will see all of the important 99 00:07:15,570 --> 00:07:20,220 stats like yours, total reach what time and likes. 100 00:07:20,580 --> 00:07:26,910 Of course, you should regularly monitor these statistics and optimize their content based on them if 101 00:07:26,910 --> 00:07:29,520 any content is popular, more of that. 102 00:07:30,060 --> 00:07:36,150 If not, try to change the thumbnail description or title in the comments section. 103 00:07:36,280 --> 00:07:41,700 You can see all of the comments and filter them to see only the comments you haven't responded to. 104 00:07:42,390 --> 00:07:47,400 You should interact with your audience, answer their questions and give your opinions. 105 00:07:48,000 --> 00:07:49,680 Is great to build a community. 106 00:07:50,310 --> 00:07:55,200 Instead of seeing stats for one particular video, you can monitor stats for the whole channel. 107 00:07:55,530 --> 00:08:01,830 If you go back to the studio dashboard and click on Analytics, the last week I will show you is how 108 00:08:01,830 --> 00:08:05,670 to change feature channel video for a new and returning subscribers. 109 00:08:06,330 --> 00:08:09,810 It will be the first video they will see when they visit your channel. 110 00:08:10,200 --> 00:08:11,640 Click on Customize Channel. 111 00:08:12,910 --> 00:08:19,000 You have two taps, first, just the featured content for returning subscribers by clicking on featured 112 00:08:19,000 --> 00:08:21,760 content to the content from the list. 113 00:08:23,200 --> 00:08:24,820 Then new visitors top. 114 00:08:27,000 --> 00:08:28,440 Choose a video from the list. 115 00:08:29,590 --> 00:08:36,400 And click save, these videos will be attractive to show people what your talent is about and encourage 116 00:08:36,400 --> 00:08:37,870 them to become subscribers. 117 00:08:39,310 --> 00:08:44,980 You now know how to create and personalize their YouTube channel, how to organize it and add new videos 118 00:08:44,980 --> 00:08:45,400 to it. 119 00:08:46,060 --> 00:08:49,680 Remember to be consistent and upload new content regularly. 120 00:08:50,290 --> 00:08:53,500 You can use any types of videos presented in the previous video. 121 00:08:54,310 --> 00:08:55,750 Keep your audience engaged. 122 00:08:55,960 --> 00:08:59,920 And don't forget to ask for likes and subscribes to expand your reach. 123 00:09:01,560 --> 00:09:07,170 Now, let's see how you can advertise your video on YouTube and place your video as before, during 124 00:09:07,170 --> 00:09:09,420 or after videos published on the platform. 125 00:09:09,930 --> 00:09:12,420 To do that, log into Google ads platform. 126 00:09:13,680 --> 00:09:15,390 Click on the new campaign button. 127 00:09:16,140 --> 00:09:20,880 Our goal will be website traffic and the campaign time will be video. 128 00:09:21,660 --> 00:09:23,940 Now, there is a familiar screen with settings. 129 00:09:24,420 --> 00:09:27,540 We covered most of them in the search engine advertising chapter. 130 00:09:27,910 --> 00:09:33,870 So I will focus only on new options you will have regarding video ads in the networks tab. 131 00:09:34,170 --> 00:09:39,300 You want to specify whether you want to advertise on YouTube only or also on the websites of Google 132 00:09:39,300 --> 00:09:39,890 partners. 133 00:09:40,500 --> 00:09:44,730 We are interested in YouTube only in the content exclusions tab. 134 00:09:45,030 --> 00:09:48,660 You can choose in what type of inventor you are interested in. 135 00:09:49,170 --> 00:09:54,410 It depends whether you want to advertise next to the content that may be regarded as sensitive, such 136 00:09:54,420 --> 00:09:59,790 as profanity, violence or some sexual content will choose limited inventory. 137 00:10:00,180 --> 00:10:05,310 As we want to protect our brand, then we can further exclude different content types. 138 00:10:05,880 --> 00:10:08,550 We will do that for embedded content and live streams. 139 00:10:09,270 --> 00:10:14,710 There is an option to add more links within our website that we want to be visited, but we want to 140 00:10:14,710 --> 00:10:21,060 redirect people only to one location on our homepage, which is ATAP with our services so we won't attend 141 00:10:21,060 --> 00:10:21,840 inside links. 142 00:10:22,770 --> 00:10:25,140 Then we want to specify people we want to reach. 143 00:10:25,470 --> 00:10:32,190 But it was covered also in the search engine advertising chapter and we also have the content up here. 144 00:10:32,190 --> 00:10:37,440 We can choose which keywords and topics we are interested in, but the real value is within the placement 145 00:10:37,440 --> 00:10:37,860 stop. 146 00:10:38,550 --> 00:10:42,360 We can specify on which YouTube channels or even particular videos. 147 00:10:42,540 --> 00:10:44,040 We want to show our ad. 148 00:10:44,790 --> 00:10:48,960 Just search for the name of the channel or video and choose it from the list. 149 00:10:49,620 --> 00:10:55,530 It is a great option to connect with high quality and relevant content only, and it can be beneficial 150 00:10:55,530 --> 00:10:56,490 for our brand. 151 00:10:57,090 --> 00:10:59,250 The last step is to to see our video ad. 152 00:10:59,730 --> 00:11:01,650 It has to be uploaded on YouTube. 153 00:11:02,340 --> 00:11:06,600 We will just place the usual of a video from our channel that we uploaded. 154 00:11:07,470 --> 00:11:12,000 Then we specified the URL where we want to redirect users after click. 155 00:11:12,690 --> 00:11:14,520 It will be our service is paid. 156 00:11:17,850 --> 00:11:22,320 Display your URL will be the same as it is Schadt and self-explanatory explanatory. 157 00:11:23,300 --> 00:11:25,710 For a call to action and we will use inquire. 158 00:11:28,710 --> 00:11:31,590 For headline will use the name of our company. 159 00:11:33,070 --> 00:11:39,190 On computers, users will also see a companion banner for your video, which is displayed next to your 160 00:11:39,190 --> 00:11:45,160 video, and it can be auto generated from your YouTube video channel or you can upload your own image. 161 00:11:45,880 --> 00:11:47,950 We will stick to auto generated one. 162 00:11:48,820 --> 00:11:53,830 Once you are happy with all of the settings and preview, click on the CREATE campaign button. 163 00:11:54,610 --> 00:11:57,790 Your campaign is ready and you can continue to campaign. 164 00:11:57,820 --> 00:12:05,080 E advertising on YouTube can be a great tool in your advertising arsenal, but remember to use it wisely 165 00:12:05,290 --> 00:12:07,720 as it is not the cheapest form of advertising. 166 00:12:08,140 --> 00:12:12,340 In the next video, we will take a look at some of the alternatives for our YouTube.