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UKIP is the largest media platform out there, but it's not the only one in this part media market.

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Let's take a look at some of the that are not these.

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No one snapshot, it is a platform dedicated mainly to younger users, it has a couple of features that

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made it popular, including snaps, which are messages that are also deleted after someone offers them

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a story, which is a snap available to watch for 24 hours and lenses and filters which allow to change

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the look of the person, for example, to resemble a cartoon character or a cat.

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If you want to build a strong brand on Snapchat, you have to constantly follow trends, produce content

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that is up to date and relevant.

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And you shouldn't be totally serious as this is not the best approach for this medium.

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Number two, Tic-Tac, we covered this in the social media marketing chapter just to point out that

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it can be a great tool for a video marketing purposes for some brands, especially ones connected with

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entertainment.

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If your brand is fun and full of joy, just give it a try and create account for your business.

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No free periscope.

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It is allowed live video streaming app.

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It is a perfect fit if your company organizes a lot of exciting events and would like to share them

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as they happen.

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You can share your life videos on multiple social media and include replay highlights to people who

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miss the transmission.

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You can even give and receive virtual gifts during live transmissions.

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As an alternative, you can consider Facebook Life and YouTube life number four Velayat.

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It positions itself as a video marketing platform for business and provides all of the features businesses

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may expect from such a platform.

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You can host your videos and read them on other website at forums, call to actions and add personalization

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for individual users.

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It comes with SEO and analytics features too.

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You may find that these platforms may be a better fit for your goals or target group you want to reach

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than YouTube.

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Test them and see whether your branch should use them or not.

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Next chapter will be about mobile marketing and promotion, which is exciting stuff.

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See you there.