1
00:00:01,100 --> 00:00:06,620
Mobile devices are connecting and empowering consumers everywhere, consumers can compare products,

2
00:00:06,620 --> 00:00:12,880
features, prices, opinions they can order, buy and pay for the product or service no matter the time

3
00:00:12,890 --> 00:00:13,430
and place.

4
00:00:13,760 --> 00:00:18,590
People fell in love with mobile devices and mobile shopping is growing like crazy.

5
00:00:19,040 --> 00:00:24,890
People traveling with their phones spend free time on their phones, work on their tablets and laptops,

6
00:00:24,890 --> 00:00:30,470
and even go to sleep with mobile devices next to them that it was indeed a revolution.

7
00:00:30,470 --> 00:00:33,350
And the trend will continue in the foreseeable future.

8
00:00:33,770 --> 00:00:35,930
That's why you shouldn't ignore this fact.

9
00:00:36,200 --> 00:00:41,660
In the previous chapters, you mentioned that your company's website should be responsive and look good

10
00:00:41,660 --> 00:00:47,420
on all kinds of devices, especially taking into consideration Google Glass, in which more and more

11
00:00:47,420 --> 00:00:48,740
emphasis on mobile.

12
00:00:48,740 --> 00:00:49,460
First tracking.

13
00:00:49,880 --> 00:00:55,880
In this chapter, we will focus on the promotion of mobile apps that will take over what you should

14
00:00:55,880 --> 00:01:00,110
prepare for the start of the promotion, the list of all of the necessary assets.

15
00:01:00,320 --> 00:01:04,340
And then we will take a look at App Store optimization, which is critical.

16
00:01:04,430 --> 00:01:07,870
If you want to be found by the users, we will finish the chapter.

17
00:01:07,880 --> 00:01:11,420
We've got promotion ideas, both standard and non-standard.

18
00:01:11,840 --> 00:01:17,450
One market asset that people hate to be separated from their mobile phones like Goldman Wanaaring.

19
00:01:17,660 --> 00:01:20,960
They hate to be separated from their precious think.

20
00:01:21,470 --> 00:01:27,200
Let's not separate them, but rather show them that we have the shiny new thing, which can be an awesome

21
00:01:27,200 --> 00:01:29,420
addition when installed on their devices.