1 00:00:01,320 --> 00:00:06,170 Before you start promoting the app, you must be sure that you have all of the assets to lead detective, 2 00:00:06,570 --> 00:00:12,780 ideally you do said before the production and prepared the app according to gather data, but it is 3 00:00:12,780 --> 00:00:13,860 often not the case. 4 00:00:14,040 --> 00:00:18,680 And do you face a challenge to promote the app that is already produced in our scenario? 5 00:00:18,720 --> 00:00:24,270 You are a creative agency and for one of our clients, our team of developers, preparing an app that 6 00:00:24,270 --> 00:00:29,550 allows users to us, we would like to generate more downloads and make it popular. 7 00:00:29,880 --> 00:00:34,070 In order to do that, we must pick the right landing page for our while. 8 00:00:34,080 --> 00:00:40,500 Having faster optimization might absorb the musician is simply the process of optimizing mobile apps 9 00:00:40,530 --> 00:00:42,570 around hiring an app store search results. 10 00:00:42,960 --> 00:00:47,040 Of course, the higher the track, the better chance people who download the app. 11 00:00:47,280 --> 00:00:53,130 And yes, if you for that is similar to search engine optimization, you are correct, but with few 12 00:00:53,130 --> 00:00:53,790 differences. 13 00:00:54,150 --> 00:00:56,910 What are the elements of the landing page that you can optimize? 14 00:00:57,330 --> 00:00:59,610 Let's go to Google Play and take a look. 15 00:01:01,900 --> 00:01:03,640 Type play that Google dot com. 16 00:01:06,590 --> 00:01:07,580 Click on the apps. 17 00:01:10,540 --> 00:01:11,740 Just one of the apps. 18 00:01:14,270 --> 00:01:20,930 You can see there's the title of the app, it's icon name of the developer app category. 19 00:01:21,870 --> 00:01:28,590 Rating some information regarding permissions and compatibility, screenshots and videos. 20 00:01:29,740 --> 00:01:30,610 Description. 21 00:01:31,750 --> 00:01:32,800 Comments section. 22 00:01:34,100 --> 00:01:37,910 Update section and additional information section. 23 00:01:39,270 --> 00:01:42,900 Components are similar for Apple, Appstore and other app stores. 24 00:01:44,560 --> 00:01:50,950 So we start our optimization with the title, it should include keywords that are both popular and relevant 25 00:01:50,950 --> 00:01:56,950 to the content of our app and also it should be unique, if possible, as a first step. 26 00:01:57,220 --> 00:02:02,920 You can type the title that describes best the functionality of your app and see what are the titles 27 00:02:02,920 --> 00:02:04,480 of the apps of your competition. 28 00:02:05,200 --> 00:02:06,580 We type a photo editor. 29 00:02:08,900 --> 00:02:13,260 And we already have some suggestions from Google, but we click on this search icon. 30 00:02:14,150 --> 00:02:20,060 We have some photo editor, our photo editor, our names and some names of the companies, plus photo 31 00:02:20,060 --> 00:02:25,700 editor, keyword like Adobe Photoshop Express photo editor or big slap photo editor. 32 00:02:26,650 --> 00:02:28,520 You can see the competition is huge. 33 00:02:29,290 --> 00:02:35,380 That's why we may want to focus on a particular aspect of photo editing or particular types of photos 34 00:02:35,380 --> 00:02:38,690 that can be edited and may be important for our users. 35 00:02:39,490 --> 00:02:44,980 You should go to the keyword research tools and see which keywords connected with photo editing have 36 00:02:44,980 --> 00:02:45,880 the most traffic. 37 00:02:46,570 --> 00:02:52,240 It can be a general-purpose tool like Google keyword planner or a tool designed for App Store keyword 38 00:02:52,240 --> 00:02:53,180 research in mind. 39 00:02:54,160 --> 00:02:56,100 First we go to Google keyword planner. 40 00:02:56,770 --> 00:03:03,880 We type a photo editor app and some connected terms like selfie editor up our photo recolour up as our 41 00:03:03,880 --> 00:03:05,380 app has that functionalities. 42 00:03:08,920 --> 00:03:13,250 You can see a lot of people at keywords best and free to their searches. 43 00:03:13,840 --> 00:03:17,700 Secondly, selfie ed may not be a bad idea to focus on. 44 00:03:18,130 --> 00:03:22,000 There are solid searches connected to it, but the competition is slower. 45 00:03:22,240 --> 00:03:26,130 And also our approach works especially well with selfies. 46 00:03:27,010 --> 00:03:32,860 Then we visit keywords tool that oh, where you have an option to choose to play star to see what the 47 00:03:32,860 --> 00:03:34,360 users typed in the search box. 48 00:03:34,360 --> 00:03:36,850 There we type a selfie, Ed. 49 00:03:38,110 --> 00:03:39,550 Choose the appropriate country. 50 00:03:42,230 --> 00:03:46,790 And you can see that we also have times like free our camera as prepositions. 51 00:03:48,170 --> 00:03:54,860 After all of the research, we decided to choose the title perfect selfie free photo editor for Selfie 52 00:03:54,860 --> 00:03:59,150 Camera, it has 50 characters, which is the maximum for Google Play. 53 00:03:59,480 --> 00:04:01,700 For Apple App Store, it's 30 characters. 54 00:04:02,060 --> 00:04:05,540 So we would use perfect selfie free ed. 55 00:04:07,310 --> 00:04:13,570 Now, description, we can include elizee keywords, just like in the search engine optimization chapter, 56 00:04:13,970 --> 00:04:16,680 and again, we use the SIGGRAPH tool. 57 00:04:17,480 --> 00:04:21,560 This way we will find related keywords that will help us with positioning. 58 00:04:22,370 --> 00:04:23,900 We type a selfie, Ed. 59 00:04:28,660 --> 00:04:30,220 We start results by volume. 60 00:04:31,850 --> 00:04:38,450 There are a couple of interesting ideas, so in our description, we will try that our tool is perfect 61 00:04:38,450 --> 00:04:44,120 for photo editing, that it can be a great alternative for tools like Photoshop and Bixler. 62 00:04:45,070 --> 00:04:45,910 That is free. 63 00:04:47,410 --> 00:04:49,240 That you can edit your face with it. 64 00:04:50,200 --> 00:04:54,370 That is best for selfies and so on, you get the idea. 65 00:04:55,560 --> 00:05:01,500 If Europe received any rewards or milestones like number of installs or fantastic reviews already, 66 00:05:01,830 --> 00:05:03,600 please include them in the description. 67 00:05:04,710 --> 00:05:10,980 Don't forget to persuade people to install European description, use strong emotional words and call 68 00:05:10,980 --> 00:05:15,480 to action so users have clear communication that they should download your app. 69 00:05:16,650 --> 00:05:21,930 Some obstacles allow you to include both short description and long description so you can base your 70 00:05:21,930 --> 00:05:26,370 short description on the long run and choose the most appropriate features and keywords. 71 00:05:27,000 --> 00:05:30,050 Some obstacles allow you to include keywords on your landing page. 72 00:05:30,390 --> 00:05:34,650 So choose your main keyword and relevant elizee keywords plus features keywords. 73 00:05:35,490 --> 00:05:40,440 If you want to rank Europe in several different countries that use different languages, you should 74 00:05:40,440 --> 00:05:45,870 translate all of the text and assets for the best results, as localization is one of the most important 75 00:05:45,870 --> 00:05:50,820 factors when it comes to App Store optimization, then we have the app icon. 76 00:05:51,330 --> 00:05:58,470 It should be very distinctive, malled relevant and eye-catching try not to use text on it as it to 77 00:05:58,470 --> 00:05:58,950 be readable. 78 00:05:58,950 --> 00:06:02,940 After all, it can be even funny if it suits your company. 79 00:06:03,510 --> 00:06:09,000 This dog and cat taking selfie picture that I found on Cannava looks really nice for our app. 80 00:06:09,550 --> 00:06:11,220 We could adjust it and use it. 81 00:06:12,040 --> 00:06:17,160 Remember, you have to prepare it in the correct dimensions as part of an absolute specification. 82 00:06:18,000 --> 00:06:24,120 As a developer name, you can use the name of your company or if it's a one off project, you can consider 83 00:06:24,120 --> 00:06:26,010 the name that is associated with the app. 84 00:06:26,010 --> 00:06:29,430 You are offering something like photo dev in our case. 85 00:06:30,360 --> 00:06:36,740 Subcategory should be chosen according to the content of your app, in our case, it will be photography. 86 00:06:37,050 --> 00:06:38,340 So no surprise there. 87 00:06:39,430 --> 00:06:44,850 Then you have a rating, first of all, rating will be strongly connected to the quality of your app, 88 00:06:45,100 --> 00:06:47,100 so if it is bad, it will be low. 89 00:06:47,560 --> 00:06:53,290 You can improve it by using the correct description of what her app offers so people know what to expect. 90 00:06:53,710 --> 00:06:56,410 Also, listen to them read comments. 91 00:06:56,710 --> 00:07:02,230 If they are complaining that your app is not working, say you are sorry and fix it as soon as possible. 92 00:07:02,740 --> 00:07:06,880 Update your app, test on multiple devices, consult changes. 93 00:07:07,300 --> 00:07:08,800 You make your app for the people. 94 00:07:09,580 --> 00:07:13,470 Then there is screenshots and video section which is huge for your success. 95 00:07:14,080 --> 00:07:18,360 Make sure all of your materials are high quality, prepared in high resolution. 96 00:07:18,940 --> 00:07:24,190 Ideally produce a video which shows how your app works as some nice music to it. 97 00:07:24,700 --> 00:07:27,030 Present all the cool features on screenshots. 98 00:07:27,670 --> 00:07:33,310 Most people take the section before they decide to install, so give it the attention it requires. 99 00:07:34,030 --> 00:07:39,280 You should take all of the assets used for optimizing your landing page to create a so-called marketing 100 00:07:39,280 --> 00:07:39,750 package. 101 00:07:40,300 --> 00:07:46,990 It would also include information about your company, biographies of creators, logos, press releases 102 00:07:46,990 --> 00:07:48,780 and separate promotional video. 103 00:07:49,450 --> 00:07:55,540 You want to create a marketing packet as it will help you with another super important factor that influences 104 00:07:55,540 --> 00:08:00,130 your position in the App Store search results, number of downloads and popularity. 105 00:08:00,520 --> 00:08:04,300 It is a promotion and we will cover that in the next video.