1 00:00:01,000 --> 00:00:06,250 In the last video, we covered how to create a good landing page for your app in different app stores, 2 00:00:06,490 --> 00:00:12,310 and also we mentioned that we should speak every marketing package for your app or a collection of assets 3 00:00:12,310 --> 00:00:18,430 such as logos, press releases by the Rams and multiple materials that you can use to generate better 4 00:00:18,430 --> 00:00:19,000 results. 5 00:00:19,450 --> 00:00:21,760 Let's see how exactly and promote your app. 6 00:00:24,580 --> 00:00:31,240 No one, upload your app to as many places as possible, Google Play and Apple App Store are the biggest 7 00:00:31,240 --> 00:00:36,610 app stores, but not the only app stores where for your attention, you have Amazon App Store, Gaddar, 8 00:00:36,610 --> 00:00:39,060 App Store, Open App Store and more. 9 00:00:39,430 --> 00:00:45,220 You even have tools like Codelco that allows you to upload your app in one place and publish it to more 10 00:00:45,220 --> 00:00:46,750 than 30 different app stores. 11 00:00:47,260 --> 00:00:52,240 And all of that gives you additional reach that you wouldn't have sticking to Google and Apple. 12 00:00:52,240 --> 00:00:57,910 Only you can consider preparing a separate PC version of your app, which can often be prepared quite 13 00:00:57,910 --> 00:00:58,370 quickly. 14 00:00:58,750 --> 00:01:05,440 For example, if an app was produced in Unity Engine, then in your PC version you may place any information 15 00:01:05,590 --> 00:01:09,150 that there is an Android or IRS version which can be downloaded. 16 00:01:09,490 --> 00:01:16,480 And this is and this PC app can be placed on websites, aggregating PC apps, giving you even more visibility. 17 00:01:17,140 --> 00:01:19,540 No to take care of publicity. 18 00:01:19,990 --> 00:01:23,620 Centropa release about the launch of your app to all relevant websites. 19 00:01:23,920 --> 00:01:26,270 Ask for a link, ask for a review. 20 00:01:26,620 --> 00:01:32,320 Some of the websites reviews, some of the websites ignore, some of the websites agree, and some of 21 00:01:32,320 --> 00:01:33,550 them will like money for it. 22 00:01:34,000 --> 00:01:36,370 Inform influencers that your app exists. 23 00:01:36,700 --> 00:01:39,930 If it's good, maybe they will start using it right. 24 00:01:39,940 --> 00:01:45,670 Posts about your app on relevant forums and the groups answer questions on camera and mention your app 25 00:01:45,670 --> 00:01:46,570 as a solution. 26 00:01:46,960 --> 00:01:49,830 If you want to fight for your app, nobody else will. 27 00:01:50,440 --> 00:01:53,190 No free use help of your friends and family. 28 00:01:53,590 --> 00:01:54,940 Beginning is the hardest. 29 00:01:55,180 --> 00:01:57,970 You would like your first installs, first reviews. 30 00:01:58,330 --> 00:02:01,270 Encourage people from your work to download Android app. 31 00:02:01,660 --> 00:02:07,720 No matter if this is a project done for your company or on your own, they will agree your family. 32 00:02:07,750 --> 00:02:13,810 It is at least a couple of additional users, your friends, both from real life and from the Internet 33 00:02:14,260 --> 00:02:18,700 and all of that can secure at least ten and maybe more than fifty downloads. 34 00:02:18,940 --> 00:02:23,170 It's a great start number for use the power of social media. 35 00:02:23,620 --> 00:02:24,970 This one is quite obvious. 36 00:02:25,300 --> 00:02:31,360 Upload the promotional video of your app on YouTube, set up profiles on Facebook, Instagram, LinkedIn 37 00:02:31,360 --> 00:02:38,140 and others, publish regular updates and build community number five, upload to your marketing materials 38 00:02:38,140 --> 00:02:38,620 online. 39 00:02:39,130 --> 00:02:44,650 Prepare wallpaper with the logo for your company or character from your app and place it on the website 40 00:02:44,650 --> 00:02:45,520 before papers. 41 00:02:45,940 --> 00:02:51,820 Thanks to that, you will be visible in Google Images as well as graphic from the game or app on your 42 00:02:51,820 --> 00:02:52,660 own website. 43 00:02:52,810 --> 00:02:55,270 As download as downloadable materials. 44 00:02:55,690 --> 00:03:01,870 Prepare a presentation about your app and upload it on Skillshare record tutorials, presenting how 45 00:03:01,870 --> 00:03:04,060 to use your app and prepare case studies. 46 00:03:04,060 --> 00:03:07,060 Presenting the final results No.6. 47 00:03:07,300 --> 00:03:10,000 Apply for awards and take part in competitions. 48 00:03:10,930 --> 00:03:13,420 Sometimes you can read about different app rankings. 49 00:03:13,750 --> 00:03:15,730 For example, best photo editing app. 50 00:03:16,090 --> 00:03:21,040 Submit your app to be included or there is a competition or award for best developers. 51 00:03:21,430 --> 00:03:24,100 If you feel confident, take part with your app. 52 00:03:24,520 --> 00:03:29,830 Winning any award gives you an opportunity to underline this fact in your marketing communication. 53 00:03:30,460 --> 00:03:32,830 Number seven build partnerships. 54 00:03:33,160 --> 00:03:38,890 You are not the only developer who would like to promote an app, write to other developers and propose 55 00:03:38,890 --> 00:03:40,480 advertising space exchange. 56 00:03:40,930 --> 00:03:47,260 You place a promo banner of their app and they will place it in theirs as both apps are used by different 57 00:03:47,260 --> 00:03:48,010 audiences. 58 00:03:48,040 --> 00:03:48,940 It's a win win. 59 00:03:49,420 --> 00:03:55,000 Just have in mind that the other app should be not be your direct competition and you should have a 60 00:03:55,000 --> 00:03:56,440 similar number of users. 61 00:03:56,860 --> 00:04:01,150 Also, this promotional activity should not be intrusive to the users. 62 00:04:03,450 --> 00:04:06,870 These are seven simple ways to boost the popularity of your app. 63 00:04:07,230 --> 00:04:08,880 This is the last video in this chapter. 64 00:04:09,010 --> 00:04:14,010 And in the course you can go to the conclusion, the video, and watch the summary of what you've lack. 65 00:04:14,190 --> 00:04:19,860 And also, please take the final exam to check whether there are parts of the class that you should 66 00:04:19,860 --> 00:04:22,130 be Pete see in the next video.