1
00:00:00,420 --> 00:00:06,930
For years, Google Analytics has been the leading website analytics platform, its dominant role in

2
00:00:06,930 --> 00:00:14,130
providing website operators with analytical visitor data has put it at the forefront of website usage

3
00:00:14,140 --> 00:00:14,810
analysis.

4
00:00:15,750 --> 00:00:23,280
However, at the end of October 2020, Microsoft entered the Web analytics world with style and released

5
00:00:23,280 --> 00:00:31,380
its eagerly anticipated visual analytics platform, Clarity, a platform that's bound to get website

6
00:00:31,380 --> 00:00:36,000
owners, marketing managers and S.R.O. specialists excited.

7
00:00:36,810 --> 00:00:44,610
After first becoming available in 2018 to a limited number of users, Microsoft Clarity finished its

8
00:00:44,610 --> 00:00:50,370
closed legal fees and is now available free of charge for anyone to use.

9
00:00:51,210 --> 00:00:53,040
Hi, I'm inspired me.

10
00:00:53,160 --> 00:01:00,390
And together, let's explore this brand new Microsoft offering to see the kind of analytics of your

11
00:01:00,390 --> 00:01:03,720
website I bet you would have never seen before.

12
00:01:05,340 --> 00:01:06,690
In the upcoming course.

13
00:01:07,530 --> 00:01:15,180
We will first talk about the basics, then move towards the set up and learn how to integrate your website

14
00:01:15,180 --> 00:01:20,220
and Microsoft that we will be exploring all the features and metrics.

15
00:01:20,220 --> 00:01:25,110
One by one, we will learn how to set up filters and custom tags.

16
00:01:25,860 --> 00:01:29,420
And you will also learn the most exciting part of clarity.

17
00:01:29,700 --> 00:01:36,390
The heat maps and session recordings already in your schools has some exciting features.

18
00:01:36,870 --> 00:01:40,680
It's a big nothing because no coding expertise needed.

19
00:01:41,010 --> 00:01:44,760
Anybody can start learning and using clarity immediately.

20
00:01:45,600 --> 00:01:48,660
It can be completed in one day or even less.

21
00:01:49,890 --> 00:01:57,930
A certificate of completion shall be provided to every student and all doubts will be answered personally

22
00:01:58,080 --> 00:01:58,350
by.

23
00:02:00,290 --> 00:02:07,730
Let's have a look at the target audience, any individuals or organizations having their own website,

24
00:02:08,300 --> 00:02:15,560
if you have your own website or you'll manage your client's website and clarity is the right tool for

25
00:02:15,560 --> 00:02:18,320
you and this is the right course for you.

26
00:02:19,580 --> 00:02:27,350
All working professionals looking to learn a new visualization tool, all business intelligence enthusiast

27
00:02:28,220 --> 00:02:31,180
and all digital marketing professionals.

28
00:02:32,060 --> 00:02:36,290
Microsoft Clarity provides in all my new activities on your Web site.

29
00:02:36,830 --> 00:02:43,070
This information can guide you to understand user behavior, their pain points and preferences.

30
00:02:43,850 --> 00:02:50,480
I assure you that after this course you will be able to look at your website differently then.

31
00:02:50,480 --> 00:02:54,860
Now much more focused from the user perspective.

32
00:02:56,180 --> 00:03:01,010
I am sure you are as excited as I am to learn more than Microsoft clarity.

33
00:03:01,550 --> 00:03:07,910
Feel free to look at the course, description and contents, and I look forward to see you in the course.

34
00:03:08,260 --> 00:03:08,740
Thank you.