1 00:00:02,510 --> 00:00:03,350 Hello there. 2 00:00:04,130 --> 00:00:13,670 Let's begin this quote by introducing Microsoft Clarity to, as I said, clarity is Microsoft Free Behavioral 3 00:00:13,670 --> 00:00:14,660 Analysis Tool. 4 00:00:15,740 --> 00:00:22,840 It enabled website owners like you and me to visualize the user behavior at scale. 5 00:00:24,110 --> 00:00:32,720 You can make data driven decisions on the changes needed to optimize the conversion, engagement and 6 00:00:32,720 --> 00:00:33,350 retention. 7 00:00:34,450 --> 00:00:39,800 Well, if all of this was too technical for you, then let me put that in simple words. 8 00:00:40,720 --> 00:00:49,300 This tool helps you to understand users interaction with your Web site and enable you to enhance your 9 00:00:49,300 --> 00:00:52,240 website for your clients and business.