1 00:00:02,000 --> 00:00:06,140 Let's now look at excessive scrolling, as the tooltip says. 2 00:00:07,350 --> 00:00:10,100 Users scroll through a page more than expected. 3 00:00:10,980 --> 00:00:17,310 Now, to summarize this, a user session is flagged as excessive scrolling if that session is higher, 4 00:00:17,310 --> 00:00:24,600 number of articles calling activity in opposite directions up and down than the expected average for 5 00:00:24,600 --> 00:00:25,590 a given page. 6 00:00:26,520 --> 00:00:34,230 Excessive scroll could indicate inaccessible or frustrating UX for content, relevance and discovery 7 00:00:34,530 --> 00:00:37,410 or non-standard site interactions. 8 00:00:38,380 --> 00:00:45,550 Excessive scrolling can be a strong indicator that a given page could be contributing to site abandonment. 9 00:00:46,740 --> 00:00:52,920 So if you see my website is having a zero percent of excessive scrolling and that's what I should or 10 00:00:53,010 --> 00:00:54,540 you should aim for.