1 00:00:02,870 --> 00:00:10,940 Now the question comes, how can you use heat maps for a higher conversion rate, no heat maps can help 2 00:00:10,940 --> 00:00:18,830 you understand your baseline for your user experience that can then be used for comparing with the changes. 3 00:00:19,850 --> 00:00:27,410 It can also help you prioritize, then you have limited resource that showcasing rich content is valuable 4 00:00:27,590 --> 00:00:28,910 and which is not. 5 00:00:30,040 --> 00:00:38,080 Heat maps can help access and validate content ranking on the page, for example, when I look at my 6 00:00:38,080 --> 00:00:44,930 table of contents, I see that there are a lot of clicks on this place with this question to ask them 7 00:00:44,930 --> 00:00:46,230 before building a dashboard. 8 00:00:46,600 --> 00:00:50,440 That means this point is of interest to the readers. 9 00:00:51,130 --> 00:00:58,660 Similarly, visualization design that and dashboard publishing checklist are another important point 10 00:00:58,840 --> 00:01:01,590 that users might be interested in seeing. 11 00:01:01,840 --> 00:01:09,880 So that would give me an idea that these are the topics that I can use as a keyword and create more 12 00:01:10,000 --> 00:01:10,600 content. 13 00:01:12,650 --> 00:01:17,930 Also, heat maps can help access and validate the data banking on the beach. 14 00:01:19,160 --> 00:01:24,200 Public information can help you identify what resonates with your state. 15 00:01:24,980 --> 00:01:34,340 Also, the school that it helps identify the optimal time limit for a page not scrawled maps can also 16 00:01:34,340 --> 00:01:37,320 help you evaluate if your page is too long. 17 00:01:38,240 --> 00:01:41,880 This can be especially valuable for mobile screens. 18 00:01:44,420 --> 00:01:52,130 Now, this clarity heat map circulated on the flight, there is no correlation between heat maps returned 19 00:01:52,130 --> 00:01:54,160 within a matter of seconds. 20 00:01:55,430 --> 00:02:04,310 The aggregated data helps quantify behavior and thinks and helps identify what content is best working 21 00:02:04,310 --> 00:02:13,090 for the website makes it easy to communicate the impact to stakeholders to this of scaling. 22 00:02:14,340 --> 00:02:18,420 Now, there are different types of people that live and grow. 23 00:02:19,080 --> 00:02:22,010 Let's look at each in the next lecture.