‫So now, let's talk about Amazon Pinpoint.
‫And Amazon Pinpoint is scalable two ways,
‫so inbound and outbound marketing communication service.
‫The idea is that you want to send email,
‫SMS, push notifications, voice,
‫and in-app messaging through Pinpoint.
‫And one of the main use cases is SMS.
‫So the customers will receive an SMS
‫that you send from Amazon Pinpoint.
‫And you have the ability to segment
‫and personalize the messages
‫with the right content to customers.
‫So you can create groups and segments and so on.
‫You also have the possibility to,
‫of course, receive replies.
‫And this scales to billions of messages per day.
‫So the use cases for Pinpoint is to run campaigns
‫by sending marketing email in bulk,
‫or sending transactional SMS messages.
‫And should someone reply or should it be successful,
‫then all the events such as text success,
‫text delivered replies, and so on,
‫will be delivered to Amazon SNS,
‫Kinesis Data Firehose, and CloudWatch Logs.
‫So you can build any kind of automation
‫easily on top of Amazon Pinpoint.
‫And so you may be wondering,
‫well, what is the difference between Pinpoint
‫and Amazon SNS or Amazon SES?
‫Because there is obviously some overlap.
‫So the idea is that in SNS or SES,
‫you have to manage each message's audience,
‫content, and delivery schedule.
‫And this is the responsibility of your application.
‫And that may be a lot of work,
‫and that may be not very scalable.
‫So in Amazon Pinpoint, instead, you're going to create
‫message templates, delivery schedules,
‫highly targeted segments, and full campaigns.
‫And all of this is managed by the Pinpoint service.
‫So see Pinpoint as the next evolution of SNS and SES,
‫in case you wanna do full-blown
‫marketing communications service.
‫So that's it for this lecture.
‫I hope you liked it, and I will see you in the next lecture.